The Executive - November/December 2016 - 9


BYTHENUMBERS
tell them, "go over to our website to
subscribe." Instead, include a link to your
signup form. When you want readers
to comment, ask a question instead of
expecting them to guess.
Social media followers - and everyone
else on the web, really - want everything
to be handed to them on a silver platter.
So, it's your job to do so. You want to
make everything as easy as possible for
anyone who stumbles upon your post by
including the necessary information.
INCLUDE IMAGES OR VIDEO
WITH ALL OF YOUR POSTS
Color increases a reader's attention
span and absorption by 82 percent.
Additionally, visual content will increase
the amount of people who see your
message by 94 percent. This makes social
media traffic more likely to engage. When
sharing on social media, always include
an image or video that the reader can
associate with the information you're
presenting. Imagery is one psychological
trigger you never want to go without.
Janice Kersh is a content marketing and
social media enthusiast at EssayWriter.Pro.
This post was originally published on the
Heyo blog. Read more at blog.heyo.com.

CALENDAR

OF EVENTS
NOVEMBER
4
16
17
DECEMBER
1
13

Breakfast - Orange County
Southern California Region
Executive Breakfast
Capital Region
Webinar: Cybercrime

Seasonal Spectacular
Sacramento Convention Center
Morning Education and
Holiday Luncheon
Bay Area Region

Are You Making
the Most of Your
Volunteer Program?
ssociations are
changing and
modernizing their
volunteer programs
for the today's members. They
know that volunteering leads to
members being more engaged
and loyal to the organization, and
they want to understand what
motivates members to volunteer
in the first place. These are a
few of the early findings in the
ASAE Foundation's research
study addressing the institutional
aspects of volunteer management.
The intent is to answer the
question, "What components
of a volunteer management
program lead to mutual benefit
between the association and
the volunteer?" The foundation
released the first phase of its
finding earlier this year, which
determined what association
volunteer programs look like and
how satisfied associations are
with their programs.

Associations report that:

30%
70%

An average of
of their members are serving or have
served in a volunteer role in the past.
have never volunteered.

As an average, associations have

20.2 board members
and committees include

10.4 members.

33%
35%

have considerably more
qualified volunteers than
they can accommodate;
while
have a balance between
total volunteers and
positions.

As of October 3, 2016

14
15
15

Morning Education
and Holiday Luncheon
Southern California Region
Morning Education and
Holiday Luncheon
San Diego Region
Webinar: Improve
Membership Management

JANUARY
6
18

Breakfast - Inland Empire
Southern California Region
Executive Breakfast
Capital Region

FEBRUARY
3
7

Breakfast - Inland Empire
Southern California Region
Association
Professionals Forum
San Diego

8
15
15-16
16-17

Meetings and Education
Professionals Forum
Orange County
Executive Breakfast
Capital Region
CEO Bootcamp
Anaheim
Insights Executive
Conference
Anaheim

C a l S A E ' s TH E E X E C UTI VE - N O VE M BE R/ DE C E M BE R 2 0 1 6

9


http://blog.heyo.com

Table of Contents for the Digital Edition of The Executive - November/December 2016

President’s Message
At a Glance
Calendar of Events
Building a ‘Foresight First’ Board of Directors
10 Tips to Experience Unlimited Success When Communicating
Media Relations: Building a Strategic and Comprehensive Communications Strategy
Associations Communications a Study in Perception vs. Reality
Destination: Santa Barbara
Advancing Associations: 9 Tips for Concise Writing
New Members
Index to Advertisers
The Executive - November/December 2016 - cover1
The Executive - November/December 2016 - cover2
The Executive - November/December 2016 - 3
The Executive - November/December 2016 - 4
The Executive - November/December 2016 - 5
The Executive - November/December 2016 - 6
The Executive - November/December 2016 - President’s Message
The Executive - November/December 2016 - At a Glance
The Executive - November/December 2016 - Calendar of Events
The Executive - November/December 2016 - 10
The Executive - November/December 2016 - 11
The Executive - November/December 2016 - Building a ‘Foresight First’ Board of Directors
The Executive - November/December 2016 - 13
The Executive - November/December 2016 - 14
The Executive - November/December 2016 - 15
The Executive - November/December 2016 - 16
The Executive - November/December 2016 - 17
The Executive - November/December 2016 - 18
The Executive - November/December 2016 - 19
The Executive - November/December 2016 - 10 Tips to Experience Unlimited Success When Communicating
The Executive - November/December 2016 - 21
The Executive - November/December 2016 - 22
The Executive - November/December 2016 - 23
The Executive - November/December 2016 - Media Relations: Building a Strategic and Comprehensive Communications Strategy
The Executive - November/December 2016 - 25
The Executive - November/December 2016 - 26
The Executive - November/December 2016 - 27
The Executive - November/December 2016 - Associations Communications a Study in Perception vs. Reality
The Executive - November/December 2016 - 29
The Executive - November/December 2016 - Destination: Santa Barbara
The Executive - November/December 2016 - Advancing Associations: 9 Tips for Concise Writing
The Executive - November/December 2016 - 32
The Executive - November/December 2016 - Index to Advertisers
The Executive - November/December 2016 - 34
The Executive - November/December 2016 - cover3
The Executive - November/December 2016 - cover4
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