The Executive - November/December 2018 - 24

Embrace Your
Personal Brand-
And Make it
Work for You

"I could have been better... And then, when I walked down the street, people would have
looked and they would have said, 'There goes Roy Hobbs, the best there ever was...'" (From the
1984 TriStar Pictures film "The Natural" starring Robert Redford as Hobbs)

S
SYDA PRODUCTIONS/SHUTTERSTOCK.COM

itting on his hospital bed recovering from surgery, Roy Hobbs
reflected on how different his baseball career could have
been. He fully comprehended his legacy-his brand-as
a professional baseball player. As outstanding a
player as he was, Hobbs felt in his heart that he
could have been even better had certain
things worked out differently.
The best there ever was. I'm
guessing that's a personal brand legacy that any
one of us would like to own, no matter what
we do for a living.
So what's stopping you?

What is your legacy? Have you given
it much thought? Your personal brand
works to help determine your legacy,
how you are viewed by others. It is huge.
And it's 100 percent yours and only
yours. That's pretty cool, when you
think about it.
Everyone has a personal brand,
whether they want one or not. Some
people push back on that, because they
don't see themselves as a brand, per se.
That's too bad, as they are neglecting
the power of their brand, and they
24

shouldn't do that. Much of what we
accomplish in life (or don't accomplish)
ties back to the essence of our brand
characteristics.
Why Is My Personal Brand
So Important?
Your brand can enable you to soar,
and it can also hold you back. It's that
important. And it's largely up to you on
how you approach it.
Branding is how others perceive
you, the world's window into how you

Ca lSAE's T HE E XEC U T IV E - NO V E M B E R/ DE C E M BE R 2 0 1 8

roll. Thus, it affects how others treat
you, respond to you, believe you, trust
you, follow you, spend time with you,
respect you, engage with you, buy from
you, listen to you, admire you, hire you,
promote you-or not.
It's essentially a work-in-progress,
since we've all had a certain set of
characteristics evolving with us since
birth and through our formative years.
In our professional lives, our personal
branding carries a lot of weight in
our careers and with our peers and



The Executive - November/December 2018

Table of Contents for the Digital Edition of The Executive - November/December 2018

PRESIDENT’S MESSAGE: CalSAE Still in the Middle of Its Story By Jim Anderson, CAE
AT A GLANCE BY THE NUMBERS: Understanding Gen Z as They Enter the Workforce
AT A GLANCE BLOG SPOT: The Importance of Virtual Meetings
AT A GLANCE TECH TOOLS: Prioritize Your Association’s Technology Needs
AT A GLANCE CALENDAR OF EVENTS
Want Successful Marketing Campaigns? Don’t Leave Emotions at the Door
A Tale of Three Chapters: Rebuild, Rebrand or Reinvent
Don’t Let These Communication Culprits Derail Your Content
Is Your Communication Keeping Up with Leadership Evolutions?
Embrace Your Personal Brand— And Make it Work for You
DESTINATION: Wining-and-Dining in Style in Northern California
NEW MEMBERS
INDEX TO ADVERTISERS
MEMBER SPOTLIGHT: Laura Calderon Rivera
The Executive - November/December 2018 - Intro
The Executive - November/December 2018 - cover1
The Executive - November/December 2018 - cover2
The Executive - November/December 2018 - 3
The Executive - November/December 2018 - 4
The Executive - November/December 2018 - 5
The Executive - November/December 2018 - 6
The Executive - November/December 2018 - PRESIDENT’S MESSAGE: CalSAE Still in the Middle of Its Story By Jim Anderson, CAE
The Executive - November/December 2018 - AT A GLANCE CALENDAR OF EVENTS
The Executive - November/December 2018 - 9
The Executive - November/December 2018 - Want Successful Marketing Campaigns? Don’t Leave Emotions at the Door
The Executive - November/December 2018 - 11
The Executive - November/December 2018 - 12
The Executive - November/December 2018 - 13
The Executive - November/December 2018 - A Tale of Three Chapters: Rebuild, Rebrand or Reinvent
The Executive - November/December 2018 - 15
The Executive - November/December 2018 - 16
The Executive - November/December 2018 - 17
The Executive - November/December 2018 - Don’t Let These Communication Culprits Derail Your Content
The Executive - November/December 2018 - 19
The Executive - November/December 2018 - Is Your Communication Keeping Up with Leadership Evolutions?
The Executive - November/December 2018 - 21
The Executive - November/December 2018 - 22
The Executive - November/December 2018 - 23
The Executive - November/December 2018 - Embrace Your Personal Brand— And Make it Work for You
The Executive - November/December 2018 - 25
The Executive - November/December 2018 - 26
The Executive - November/December 2018 - DESTINATION: Wining-and-Dining in Style in Northern California
The Executive - November/December 2018 - NEW MEMBERS
The Executive - November/December 2018 - INDEX TO ADVERTISERS
The Executive - November/December 2018 - MEMBER SPOTLIGHT: Laura Calderon Rivera
The Executive - November/December 2018 - cover3
The Executive - November/December 2018 - cover4
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