The Executive - November/December 2018 - 3

VOLUME 19, ISSUE 6
NOVEMBER/DECEMBER 2018

10

TABLE OF

CONTENTS

Features
Successful Marketing
10 Want
Campaigns? Don't Leave
Emotions at the Door

14

14
18
20
24

A Tale of Three Chapters:
Rebuild, Rebrand or Reinvent
Don't Let These Communication
Culprits Derail Your Content
Is Your Communication Keeping
Up with Leadership Evolutions?
Embrace Your Personal Brand-
And Make it Work for You

Departments

20

7

PRESIDENT'S MESSAGE:
CalSAE Still in the Middle of Its Story
By Jim Anderson, CAE

8

AT A GLANCE
TECH TOOLS: Prioritize Your Association's
Technology Needs
BLOG SPOT: The Importance
of Virtual Meetings
BY THE NUMBERS: Understanding Gen Z
as They Enter the Workforce
CALENDAR OF EVENTS

27

DESTINATION: Wining-and-Dining in Style
in Northern California

28

NEW MEMBERS

29

INDEX TO ADVERTISERS

30

MEMBER SPOTLIGHT: Laura Calderon Rivera

Attention Association Professionals - If you would like to submit editorial ideas, contact Debbie Pate-Newberry at CalSAE, 916-443-8980 or info@calsae.org.
THE EXECUTIVE
is Published for:
California Society of
Association Executives
775 Sunrise Ave., Suite 270
Roseville, CA 95661
916-443-8980
Fax: 916-749-3369
CalSAE President & CEO
Jim Anderson, CAE

Managing Editor
Debbie Pate-Newberry
Communications by Design
debbie@commsbydesign.com
Published by:
5950 NW 1st Place
Gainesville, FL 32607
800-369-6220
Fax: 352-331-3525
www.naylor.com

Group Publisher: John Bacon
Editor: Sarah Sain
Marketing: Elyce Gronseth
Advertising Manager: Brittany
Thompson
Sales Representatives:
Debbi McClanahan, Beth Palmer,
Megan Stanley, Amy Williams

PUBLISHED
NOVEMBER 2018/CSE-S0618/8614

2018 CalSAE. All rights reserved.
The contents of this publication may
not be reproduced by any means, in
whole or in part, without the prior
written consent of CalSAE.

©

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©ISTOCKPHOTO.COM/OZGURDONMAZ

Project Coordinator: Hope Swindler
Layout & Design:
Gordon Klassen GKDS

C a l S A E ' s TH E E X E C UTI VE - N O VE M BE R/ DE C E M BE R 2 0 1 8

3


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The Executive - November/December 2018

Table of Contents for the Digital Edition of The Executive - November/December 2018

PRESIDENT’S MESSAGE: CalSAE Still in the Middle of Its Story By Jim Anderson, CAE
AT A GLANCE BY THE NUMBERS: Understanding Gen Z as They Enter the Workforce
AT A GLANCE BLOG SPOT: The Importance of Virtual Meetings
AT A GLANCE TECH TOOLS: Prioritize Your Association’s Technology Needs
AT A GLANCE CALENDAR OF EVENTS
Want Successful Marketing Campaigns? Don’t Leave Emotions at the Door
A Tale of Three Chapters: Rebuild, Rebrand or Reinvent
Don’t Let These Communication Culprits Derail Your Content
Is Your Communication Keeping Up with Leadership Evolutions?
Embrace Your Personal Brand— And Make it Work for You
DESTINATION: Wining-and-Dining in Style in Northern California
NEW MEMBERS
INDEX TO ADVERTISERS
MEMBER SPOTLIGHT: Laura Calderon Rivera
The Executive - November/December 2018 - Intro
The Executive - November/December 2018 - cover1
The Executive - November/December 2018 - cover2
The Executive - November/December 2018 - 3
The Executive - November/December 2018 - 4
The Executive - November/December 2018 - 5
The Executive - November/December 2018 - 6
The Executive - November/December 2018 - PRESIDENT’S MESSAGE: CalSAE Still in the Middle of Its Story By Jim Anderson, CAE
The Executive - November/December 2018 - AT A GLANCE CALENDAR OF EVENTS
The Executive - November/December 2018 - 9
The Executive - November/December 2018 - Want Successful Marketing Campaigns? Don’t Leave Emotions at the Door
The Executive - November/December 2018 - 11
The Executive - November/December 2018 - 12
The Executive - November/December 2018 - 13
The Executive - November/December 2018 - A Tale of Three Chapters: Rebuild, Rebrand or Reinvent
The Executive - November/December 2018 - 15
The Executive - November/December 2018 - 16
The Executive - November/December 2018 - 17
The Executive - November/December 2018 - Don’t Let These Communication Culprits Derail Your Content
The Executive - November/December 2018 - 19
The Executive - November/December 2018 - Is Your Communication Keeping Up with Leadership Evolutions?
The Executive - November/December 2018 - 21
The Executive - November/December 2018 - 22
The Executive - November/December 2018 - 23
The Executive - November/December 2018 - Embrace Your Personal Brand— And Make it Work for You
The Executive - November/December 2018 - 25
The Executive - November/December 2018 - 26
The Executive - November/December 2018 - DESTINATION: Wining-and-Dining in Style in Northern California
The Executive - November/December 2018 - NEW MEMBERS
The Executive - November/December 2018 - INDEX TO ADVERTISERS
The Executive - November/December 2018 - MEMBER SPOTLIGHT: Laura Calderon Rivera
The Executive - November/December 2018 - cover3
The Executive - November/December 2018 - cover4
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