The Executive - November/December 2018 - 9

Going Green
One underrated advantage of switching
to virtual events is how environmentfriendly they are. One out of 10 millennials
say that working for a sustainable company
is one of their top priorities, compared to
77 percent of the baby-boomer generation.
Your association will be doing its part
in "going green" by doing away with
pamphlets and other paper tools that
usually end up in the wastebasket after a
meeting.
Team Building
Finally, virtual meetings are a great
way to connect to employees that are based
off-site. As much as 65 percent of remote
employees report that they have never
had a team-building session. If you're
using virtual meetings for staff check-ins,
be sure to set aside time for everyone to
introduce themselves and get to know each
other through ice breakers or other fun
and lighthearted virtual team-building
activities.
Vanessa Dennison is the owner of
Dennison & Associates and has more than 14
years of experience working with trade and
professional associations and unions, both
as a staff member and industry vendor. Read
more at dennison-associates.com/blog.

BY THE NUMBERS
Understanding Gen Z as
They Enter the Workforce

M

ost of Gen Z
(1996-2009) may
still be students,
8%
but they'll soon
Opportunity to
be entering the workforce, so Learn New Skills
it's important to grasp who
they are and what drives
11%
them. A new whitepaper
Opportunity
from XYZ University
to Create New
titled "Teaching Gen Z"
Products or
looks at what associations
Services
and their members need
to know about Gen Z,
14%
including their learning
Flexible
habits, financial desires
Schedule
and competitive nature.
When it comes to their
future careers, here's
what researchers found
Gen Z prioritizes:

2

Idea Exchange Breakfast -
Orange County
Southern California Region

6

Sponsorship Forum
Capital Region

8

Fall Social Happy Hour
Southern California Region

9

Association Leadership 101
Irvine

35%
Good Salary

26% Enjoyable Work Environment

FIVE THINGS THE SKILLED TRADES CAN DO TO ENGAGE GEN Z:

1. Change the perception and portray it as a worthy career choice.
2. Emphasize the "high-paying" salaries available as Zs seek financial security
over job enjoyment.
3. Offer mentorships and apprenticeships.
4. Introduce and recruit early in primary schooling
as students explore career choices.
5. Highlight the entrepreneurial aspects of the trades.

CALENDAROF EVENTS

NOVEMBER

7%
Employer has a Community
Focus: Supports Causes,
Volunteers

As of September 28, 2018

13

7

14

12-13

Board Learning Lab - Leadership
Succession Planning
Sacramento

Association Leadership 101
Sacramento

30

LevelUP Education
& Holiday Luncheon
Bay Area Region

DECEMBER
5

LevelUP Education & Holiday
Luncheon
San Diego Region

LevelUP Education
& Holiday Luncheon
Southern California Region

Seasonal Spectacular
Sacramento

JANUARY
11

Idea Exchange Breakfast -
Inland Empire
Southern California Region

31

CEO Lunch
Bay Area Region

C a l S A E ' s TH E E X E C UTI VE - N O VE M BE R/ DE C E M BE R 2 0 1 8

9


http://www.dennison-associates.com/blog

The Executive - November/December 2018

Table of Contents for the Digital Edition of The Executive - November/December 2018

PRESIDENT’S MESSAGE: CalSAE Still in the Middle of Its Story By Jim Anderson, CAE
AT A GLANCE BY THE NUMBERS: Understanding Gen Z as They Enter the Workforce
AT A GLANCE BLOG SPOT: The Importance of Virtual Meetings
AT A GLANCE TECH TOOLS: Prioritize Your Association’s Technology Needs
AT A GLANCE CALENDAR OF EVENTS
Want Successful Marketing Campaigns? Don’t Leave Emotions at the Door
A Tale of Three Chapters: Rebuild, Rebrand or Reinvent
Don’t Let These Communication Culprits Derail Your Content
Is Your Communication Keeping Up with Leadership Evolutions?
Embrace Your Personal Brand— And Make it Work for You
DESTINATION: Wining-and-Dining in Style in Northern California
NEW MEMBERS
INDEX TO ADVERTISERS
MEMBER SPOTLIGHT: Laura Calderon Rivera
The Executive - November/December 2018 - Intro
The Executive - November/December 2018 - cover1
The Executive - November/December 2018 - cover2
The Executive - November/December 2018 - 3
The Executive - November/December 2018 - 4
The Executive - November/December 2018 - 5
The Executive - November/December 2018 - 6
The Executive - November/December 2018 - PRESIDENT’S MESSAGE: CalSAE Still in the Middle of Its Story By Jim Anderson, CAE
The Executive - November/December 2018 - AT A GLANCE CALENDAR OF EVENTS
The Executive - November/December 2018 - 9
The Executive - November/December 2018 - Want Successful Marketing Campaigns? Don’t Leave Emotions at the Door
The Executive - November/December 2018 - 11
The Executive - November/December 2018 - 12
The Executive - November/December 2018 - 13
The Executive - November/December 2018 - A Tale of Three Chapters: Rebuild, Rebrand or Reinvent
The Executive - November/December 2018 - 15
The Executive - November/December 2018 - 16
The Executive - November/December 2018 - 17
The Executive - November/December 2018 - Don’t Let These Communication Culprits Derail Your Content
The Executive - November/December 2018 - 19
The Executive - November/December 2018 - Is Your Communication Keeping Up with Leadership Evolutions?
The Executive - November/December 2018 - 21
The Executive - November/December 2018 - 22
The Executive - November/December 2018 - 23
The Executive - November/December 2018 - Embrace Your Personal Brand— And Make it Work for You
The Executive - November/December 2018 - 25
The Executive - November/December 2018 - 26
The Executive - November/December 2018 - DESTINATION: Wining-and-Dining in Style in Northern California
The Executive - November/December 2018 - NEW MEMBERS
The Executive - November/December 2018 - INDEX TO ADVERTISERS
The Executive - November/December 2018 - MEMBER SPOTLIGHT: Laura Calderon Rivera
The Executive - November/December 2018 - cover3
The Executive - November/December 2018 - cover4
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