Landscapes - Spring 2015 - LPplus13

JE VOIS MTL : AN INNOVATIVE EXAMPLE
OF COMMUNITY MOBILIZATION
FÉLIX-ANTOINE JOLI-CŒUR, PROJECT LEADER, JE VOIS MTL
EN_
ON NOVEMBER 17, 2014, more than 1500
residents of Greater Montreal gathered
at Place des Arts for Je vois MTL. The
purpose of the event was to kick off a
large-scale mobilization of civil society
aimed at accelerating the revitalization
of Quebec's largest city. Although it will
be years before we can measure its true
impact, it is already clear that Je vois MTL
was a great success for participants,
and can serve as an innovative example
for communities of all sizes seeking to
mobilize to achieve common goals.
NEW MOMENTUM FOR MONTREAL
The starting point of the movement was
the February 2014 publication of a report
titled Créer un nouvel élan à Montréal,
by L. Jacques Ménard, President of BMO
Financial Group Quebec, in partnership
with the Boston Consulting Group. The
report argued unequivocally that over
the previous decade, Montreal's economy
had under-performed. Compounding
that under-performance was a series
of social rifts centred on a number of
questions, including the post-secondary
tuition debate in 2012, which paralyzed
the downtown core for several weeks.
At that time, a majority of CEGEP and
1 PLANNING WITH DIANE DE COURCY, EX PQ
DEPUTY, LIONEL BOISCLAIR, WEB MASTER AND
SECRETARY 2 MEETING WITH LEADERS OF THE
SELECTED PROJECTS AT BMO OFFICE IN OLD
MONTREAL 3 + 4 THE EVENT HELD AT PLACE DES
ARTS + MONTREAL MUSEUM OF MODERN ART
PHOTOS SUZANNE DURANCEAU / JE VOIS MTL
university students went on strike,
forming a movement that came to be
known as the "maple spring". Other hot
issues: the proposed Charter of Values
tabled by the Parti Québécois government
and corruption scandals that forced the
resignation of the mayors of Montreal and
Laval, among others.
REDISCOVERING GROWTH
The BMO-BCG report sought to find a
recipe for the revitalization of Montreal
by looking at examples of cities around
the world with a similar profile that had
also experienced stagnant periods but had
returned to a growth position. One of the
essential conditions for renewal identified
by the report was the mobilization of civil
society. The report's sponsors decided to
take action in collaboration with several
partners, including the Board of Trade of
Metropolitan Montreal. The result was Je
vois MTL, held in the spring of 2014.
The movement's structure is very simple.
On the one hand, we wanted to articulate
an ambitious vision for the "Montreal we
want", including collective goals to be
pursued over the next decade. On the other
hand, we called on community leaders
from every area of activity to adopt the
vision and get their organization on board
(companies, institutions, groups of friends).
We invited them to present specific
proposals that could contribute to the
vision becoming reality and inspire similar
commitment in their peers.
FOUR MAJOR AREAS
The "vision" was structured around four
major areas. The first, "Identity and
Aspiration," encompasses the three
others. Broadly speaking, this area is
inspired by the famous quotation by
Benjamin Disraeli ("A great city is the type
of some great idea.") and asks us who we
are, what are our collective strengths, and
what are the particular obstacles facing
Greater Montreal. Above all, this area
of action is aimed at arriving at shared
aspirations and common goals.
The second area, "Talent and Skill", looks
into the question of talent attraction and
retention at the national and international
scale, and also seeks to understand how
we can better "extend a hand to those
on the margins", in other words, ensure
that every resident can participate to the
fullest in the region's economic growth.
For example, this could include efforts to
reduce the school dropout rate, improve
the university education rate among
the general population, or recognize
immigrants' educational credentials.
The third area, "Companies", is focused
on the idea that there is a need for more
businesses in Montreal, and that these
new companies must grow faster and
need to have a firmer sense of belonging
to the city's future. This area therefore
emphasizes entrepreneurship and
"gazelles" (to quote AOL founder Steve
Case), and corporate social responsibility.
2015 vol.17_no.1 13

Landscapes - Spring 2015

Table of Contents for the Digital Edition of Landscapes - Spring 2015

To Being With | Pour Commencer
The New Small | Le Microcosme Réinventé
Paula Meijerink, Guest Editor | Rédactrice invitée
EN_LP+ | Small Matters: Backgrounder
FR_LP+ | Prodigieuse Petitesse
Writers | Collaboratuers
Je Vois Montreal
Upfront | Prologue
Forêt urbaine
Urban Braille
Find Your Pebble
Folly Forest
Parklet Experiment
Klynstra Scholarship
Prix 2014 Schwabenbauer
The Common Sense Curb Cut
Essay | Essai
Doggy Style
Projects in Place: The LA Flash Mob
Tiny Taxonomy
Lying Down in Public
Kelowna asks, "What if,,"
A Non-Urban Approach X3
New Directions | Nouvelles Avenues
Opinion
Critique
The Last Word | Le Mot de la Fin
Landscapes - Spring 2015 - cover1
Landscapes - Spring 2015 - cover2
Landscapes - Spring 2015 - 3
Landscapes - Spring 2015 - 4
Landscapes - Spring 2015 - 5
Landscapes - Spring 2015 - 6
Landscapes - Spring 2015 - 7
Landscapes - Spring 2015 - FR_LP+ | Prodigieuse Petitesse
Landscapes - Spring 2015 - 9
Landscapes - Spring 2015 - Writers | Collaboratuers
Landscapes - Spring 2015 - Je Vois Montreal
Landscapes - Spring 2015 - The Common Sense Curb Cut
Landscapes - Spring 2015 - 13
Landscapes - Spring 2015 - 14
Landscapes - Spring 2015 - 15
Landscapes - Spring 2015 - 16
Landscapes - Spring 2015 - 17
Landscapes - Spring 2015 - 18
Landscapes - Spring 2015 - 19
Landscapes - Spring 2015 - Essay | Essai
Landscapes - Spring 2015 - 21
Landscapes - Spring 2015 - 22
Landscapes - Spring 2015 - 23
Landscapes - Spring 2015 - Doggy Style
Landscapes - Spring 2015 - 25
Landscapes - Spring 2015 - 26
Landscapes - Spring 2015 - 27
Landscapes - Spring 2015 - 28
Landscapes - Spring 2015 - 29
Landscapes - Spring 2015 - Projects in Place: The LA Flash Mob
Landscapes - Spring 2015 - 31
Landscapes - Spring 2015 - Tiny Taxonomy
Landscapes - Spring 2015 - 33
Landscapes - Spring 2015 - 34
Landscapes - Spring 2015 - 35
Landscapes - Spring 2015 - 36
Landscapes - Spring 2015 - 37
Landscapes - Spring 2015 - 38
Landscapes - Spring 2015 - Lying Down in Public
Landscapes - Spring 2015 - 40
Landscapes - Spring 2015 - 41
Landscapes - Spring 2015 - Kelowna asks, "What if,,"
Landscapes - Spring 2015 - 43
Landscapes - Spring 2015 - 44
Landscapes - Spring 2015 - 45
Landscapes - Spring 2015 - A Non-Urban Approach X3
Landscapes - Spring 2015 - 47
Landscapes - Spring 2015 - 48
Landscapes - Spring 2015 - 49
Landscapes - Spring 2015 - New Directions | Nouvelles Avenues
Landscapes - Spring 2015 - 51
Landscapes - Spring 2015 - 52
Landscapes - Spring 2015 - 53
Landscapes - Spring 2015 - Opinion
Landscapes - Spring 2015 - 55
Landscapes - Spring 2015 - 56
Landscapes - Spring 2015 - 57
Landscapes - Spring 2015 - Critique
Landscapes - Spring 2015 - 59
Landscapes - Spring 2015 - 60
Landscapes - Spring 2015 - 61
Landscapes - Spring 2015 - 62
Landscapes - Spring 2015 - 63
Landscapes - Spring 2015 - 64
Landscapes - Spring 2015 - 65
Landscapes - Spring 2015 - The Last Word | Le Mot de la Fin
Landscapes - Spring 2015 - cover3
Landscapes - Spring 2015 - cover4
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