The MHEDA Journal - First Quarter, 2018 - 11

CHAIRMAN'S
OPTIMISM

PERSPECTIVE
Optimism Abounds!

T

his past week I spent reflecting
on the level of business activity
for material handling in our area
of responsibility - northeast to central
Ohio. At year-end our area should see
the highest level of retail orders for forklifts in my career at Fallsway Equipment
Company. Last year, we were expecting
a flat to slightly down 2017 for the lift
truck market. This was fine considering the high levels of business we
were enjoying. I'd have to say we were
pleasantly surprised to find our market
area up by 30% year over year!
Now 2018 is upon us. Here I am in
the prognostication business again for
our annual strategic business planning
exercise. I sense, at the street level of
our customer base, the feeling of animal
spirits ignited once again. Customers
express a general level of optimism,
largely due to tax reform expectations
and a scaled back regulatory environment. At Fallsway Equipment Company
we start our strategic planning process
by reviewing MHEDA's 2018 Material
Handling Business Trends (see page
26) and discuss how we, as managers,
can use this knowledge to plan for the
coming year. I know many of you have
helped contribute to the list of the most
important issues facing our industry,
and subsequently use the compiled
list in your planning process as well.
There is no doubt the rate of change
in the environment for MHEDA's industrial trucks, storage & handling and
engineered systems member companies is accelerating. The rush towards
automation is felt by most MHEDA
member companies. This manifests
itself in increased business across most
customers' operations. Concurrent with
automation changes in our customers'

operations are many of their distribution models progressing towards direct
to consumer shipments. Consolidation
in our industry continues at the manufacturer level and in the rationalization of the distribution channels we
populate. Lift truck manufacturers are
rapidly entering, or currently defining their respective strategies, in the
engineered systems arena. Even with
consolidation there are ever more new
entrants into the North American material handling market from European
and Asian competitors. The changes
are fast and numerous.
I enjoyed the opportunity to read
the individual responses to MHEDA's
annual Distributor's and Supplier's
Forecast found in this quarter's issue
(page 44). Generally, you will find we
are a very optimistic group for 2018.
As a broad observation, our engineered
systems members are the most optimistic with high levels of growth expectations for the coming year. The industrial
truck members are more reserved with
level to slightly up-market expectations;
but many made the observation that
we've enjoyed historically lofty levels
of market activity for the past few years
and have high hopes the cycle doesn't
turn in 2018.
We, as a group, also appear to be in
an aggressive business stance going

The rush towards
automation is felt by most
MHEDA member companies.
This manifests itself in
increased business across
most customers' operations.

DOUG CARSON
2018 MHEDA CHAIRMAN
OF THE BOARD
@Fallsway_Equip

into 2018. With anticipated tax cuts
and regulatory changes often cited as
the reason for our optimism, many are
planning to add to our most important
investment in our businesses - people!
Technicians continue dominance for
the positions we most aggressively
wish to fill, with sales personnel coming in a close second.
Our association's board and the
MHEDA staff have put together a great
year of programming for all of us to
take advantage of in 2018. From the
Material Handling Business Trends we
have devised educational programming
in the form of webinars and live conferences throughout the year directly
addressing our most pressing business
topics. Be sure to review MHEDA's
Educational Calendar (page 34) and
drive the use of this resource deep into
your organization by having managers and staff include relevant events
in your company's training plans
this year.
I am excited to be returning this year
to a great venue for the 2018 MHEDA
Convention at the Loews Miami Beach
Hotel. The MHEDA staff has done tremendous work in putting together programming around the theme "What's
Your Vision?", once again addressing
our industry's hottest trends (see page
78). Be sure to make your plans early
for attending May 5th-9th.
I feel truly privileged to be granted
the opportunity to lead a strong
MHEDA organization in a time of
industry growth and rapid change.
Thank you to all of our members for
your participation and support in making MHEDA such a fantastic industry
association. Hang on, it's promising to
be a great 2018!
The MHEDA Journal | First Quar ter 2 018

11



Table of Contents for the Digital Edition of The MHEDA Journal - First Quarter, 2018

Chairman’s Perspective
From the Desk of Liz Richards
Editor’s Note
MEET MHEDA’S 2018 BOARD OF DIRECTORS AND MBOA
MHEDA’S 2018 MATERIAL HANDLING BUSINESS TRENDS
Ask A MHEDA-NET Group
MHEDA Calendar
MHEDA MEMBER PROFILE
@WORK
WOMEN IN INDUSTRY
DISTRIBUTOR FORECAST
SUPPLIER FORECAST
MHI FORECAST
ITA FORECAST
CEMA FORECAST
ITR ECONOMICS FORECAST
2018 MHEDA CONVENTION SCHEDULE
THE RULE OF 72
New Members
Spotlight on Association News
MHEDA Milestones
Index to Advertisers by Product Category
Index of Advertisers by Alphabetical
The Last Word
The MHEDA Journal - First Quarter, 2018 - Intro
The MHEDA Journal - First Quarter, 2018 - cover1
The MHEDA Journal - First Quarter, 2018 - cover2
The MHEDA Journal - First Quarter, 2018 - 3
The MHEDA Journal - First Quarter, 2018 - 4
The MHEDA Journal - First Quarter, 2018 - 5
The MHEDA Journal - First Quarter, 2018 - 6
The MHEDA Journal - First Quarter, 2018 - 7
The MHEDA Journal - First Quarter, 2018 - 8
The MHEDA Journal - First Quarter, 2018 - 9
The MHEDA Journal - First Quarter, 2018 - 10
The MHEDA Journal - First Quarter, 2018 - Chairman’s Perspective
The MHEDA Journal - First Quarter, 2018 - 12
The MHEDA Journal - First Quarter, 2018 - From the Desk of Liz Richards
The MHEDA Journal - First Quarter, 2018 - 14
The MHEDA Journal - First Quarter, 2018 - Editor’s Note
The MHEDA Journal - First Quarter, 2018 - 16
The MHEDA Journal - First Quarter, 2018 - MEET MHEDA’S 2018 BOARD OF DIRECTORS AND MBOA
The MHEDA Journal - First Quarter, 2018 - 18
The MHEDA Journal - First Quarter, 2018 - 19
The MHEDA Journal - First Quarter, 2018 - 20
The MHEDA Journal - First Quarter, 2018 - 21
The MHEDA Journal - First Quarter, 2018 - 22
The MHEDA Journal - First Quarter, 2018 - 23
The MHEDA Journal - First Quarter, 2018 - 24
The MHEDA Journal - First Quarter, 2018 - 25
The MHEDA Journal - First Quarter, 2018 - MHEDA’S 2018 MATERIAL HANDLING BUSINESS TRENDS
The MHEDA Journal - First Quarter, 2018 - 27
The MHEDA Journal - First Quarter, 2018 - 28
The MHEDA Journal - First Quarter, 2018 - Ask A MHEDA-NET Group
The MHEDA Journal - First Quarter, 2018 - 30
The MHEDA Journal - First Quarter, 2018 - 31
The MHEDA Journal - First Quarter, 2018 - 32
The MHEDA Journal - First Quarter, 2018 - 33
The MHEDA Journal - First Quarter, 2018 - MHEDA Calendar
The MHEDA Journal - First Quarter, 2018 - 35
The MHEDA Journal - First Quarter, 2018 - MHEDA MEMBER PROFILE
The MHEDA Journal - First Quarter, 2018 - 37
The MHEDA Journal - First Quarter, 2018 - 38
The MHEDA Journal - First Quarter, 2018 - 39
The MHEDA Journal - First Quarter, 2018 - 40
The MHEDA Journal - First Quarter, 2018 - @WORK
The MHEDA Journal - First Quarter, 2018 - 42
The MHEDA Journal - First Quarter, 2018 - WOMEN IN INDUSTRY
The MHEDA Journal - First Quarter, 2018 - DISTRIBUTOR FORECAST
The MHEDA Journal - First Quarter, 2018 - 45
The MHEDA Journal - First Quarter, 2018 - 46
The MHEDA Journal - First Quarter, 2018 - 47
The MHEDA Journal - First Quarter, 2018 - 48
The MHEDA Journal - First Quarter, 2018 - 49
The MHEDA Journal - First Quarter, 2018 - 50
The MHEDA Journal - First Quarter, 2018 - 51
The MHEDA Journal - First Quarter, 2018 - 52
The MHEDA Journal - First Quarter, 2018 - 53
The MHEDA Journal - First Quarter, 2018 - SUPPLIER FORECAST
The MHEDA Journal - First Quarter, 2018 - 55
The MHEDA Journal - First Quarter, 2018 - 56
The MHEDA Journal - First Quarter, 2018 - 57
The MHEDA Journal - First Quarter, 2018 - 58
The MHEDA Journal - First Quarter, 2018 - 59
The MHEDA Journal - First Quarter, 2018 - 60
The MHEDA Journal - First Quarter, 2018 - 61
The MHEDA Journal - First Quarter, 2018 - 62
The MHEDA Journal - First Quarter, 2018 - 63
The MHEDA Journal - First Quarter, 2018 - 64
The MHEDA Journal - First Quarter, 2018 - MHI FORECAST
The MHEDA Journal - First Quarter, 2018 - 66
The MHEDA Journal - First Quarter, 2018 - 67
The MHEDA Journal - First Quarter, 2018 - ITA FORECAST
The MHEDA Journal - First Quarter, 2018 - 69
The MHEDA Journal - First Quarter, 2018 - 70
The MHEDA Journal - First Quarter, 2018 - 71
The MHEDA Journal - First Quarter, 2018 - 72
The MHEDA Journal - First Quarter, 2018 - CEMA FORECAST
The MHEDA Journal - First Quarter, 2018 - ITR ECONOMICS FORECAST
The MHEDA Journal - First Quarter, 2018 - 75
The MHEDA Journal - First Quarter, 2018 - 76
The MHEDA Journal - First Quarter, 2018 - 77
The MHEDA Journal - First Quarter, 2018 - 2018 MHEDA CONVENTION SCHEDULE
The MHEDA Journal - First Quarter, 2018 - 79
The MHEDA Journal - First Quarter, 2018 - THE RULE OF 72
The MHEDA Journal - First Quarter, 2018 - 81
The MHEDA Journal - First Quarter, 2018 - 82
The MHEDA Journal - First Quarter, 2018 - New Members
The MHEDA Journal - First Quarter, 2018 - Spotlight on Association News
The MHEDA Journal - First Quarter, 2018 - 85
The MHEDA Journal - First Quarter, 2018 - MHEDA Milestones
The MHEDA Journal - First Quarter, 2018 - 87
The MHEDA Journal - First Quarter, 2018 - Index to Advertisers by Product Category
The MHEDA Journal - First Quarter, 2018 - Index of Advertisers by Alphabetical
The MHEDA Journal - First Quarter, 2018 - The Last Word
The MHEDA Journal - First Quarter, 2018 - cover3
The MHEDA Journal - First Quarter, 2018 - cover4
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