The MHEDA Journal - First Quarter, 2018 - 55

SUPPLIERS

During the coming year, MHEDA
suppliers will adopt new technology,
upgrade their websites and explore
other ways to respond to customers'
increased demands for faster, better
service (the Amazon effect). Lack of
skilled workers is a continuing problem; some companies have turned to
social media not only to attract potential customers but also to let potential
employees know that they're hiring.

Tax cuts and
protectionist policies
The Trump administration's domestic economic policies are winning the
support of many MHEDA suppliers.
"With proposed tax cuts, we are
optimistic for increased spending,"
observes Zach Johnston, global
accounts manager, Easy Lift Equipment
Co. Inc. (Newark, DE). "We have had
consistent growth and have been adding employees to increase performance
across all departments." With a new
facility opened in 2015/2016, Johnston
says the company is well positioned
to accommodate the expected 2-5%
growth in 2018. It will also make
software and IT hardware an investment priority. In addition, Easy Lift
Equipment plans to fill an unmet
need in the market in 2018 by offering increased capacity in one of their
product lines.
A new tax plan, infrastructure
spending and consumer confidence
will propel an 8% sales increase for
Hyundai Construction Equipment
Americas Inc. (Norcross, GA), says
Chuck Leone, vice president and COO
forklift. The company will be adding
staff and electronic capabilities, and
plans to introduce new products in
the first and second quarters. Leone
anticipates a very active market for
the material handling industry as a
whole, with product availability a
critical factor. That could change,
however, if Congress fails to pass the

tax bill or allot money to infrastructure
spending.
Ongoing capital expenditures by
businesses and "continuing economic
tailwinds - the Trump effect," should
help Hamilton Caster & Mfg. Co. realize
a 5% increase in sales this year, says
Steve Lippert, executive vice president.
The company will be releasing a new
3-inch wide caster sometime this year
and may add more options to existing
casters. While the 2008-2009 recession
demonstrated that no market is recession-proof, he does expect the industry to remain strong unless there are
significant external issues, like North
Korea becoming a real war. He anticipates 2018 will be the company's best
in 110 years.
While things may look good domestically, some MHEDA suppliers are concerned about possible barriers to free
trade that the Trump administration
could erect.
"2017 has been a great year, but
we expect 2018 to be up by 5%,"
says Louis Coleman, director of sales
and market at Autoquip Corporation
(Guthrie, OK). That's due to the continued drive by the manufacturing
sector to spend money on improving and increasing their capacity and
productivity, and by strong growth in
the distribution market. Coleman is
concerned, however, that trade protectionist policies could impede growth.
"Free trade drives continued increase
production and investments in productivity enhancements. Also, we sell
internationally; if we close our borders,
then it stands to reason that American
products will not be attractive internationally." Despite these reservations,

Free trade drives continued
increased production and
investments in productivity
enhancements.

Autoquip will be adding staff in 2018
and will be increasing its engineering
capacity and controls offerings to meet
an increased need for complex and
integrated products.

Capitalizing on
robust markets
With strong e-commerce and parcel
markets, Kevin O'Neill, president of
Steele Solutions (Franklin, WI) is very
optimistic about the company's sales
in 2018, anticipating 25-30% growth.
After adding more space in late 2017,
O'Neill expects to hire staff for drafting,
project management, engineering and
manufacturing in different markets and
regions this year. "More drawings in
3D have led to more staff in our design
group," he comments. But there could
be constraints. "Lack of capacity based
on workforce could hinder growth."
Bryan Carey, president of Starrco
[Maryland Heights, Missouri], is looking for sales to go up by about 15%
in the coming year, with the cannabis industry spurring that increase.
Despite a challenging labor market,
he anticipates adding project managers
during 2018.
The addition of sales staff in
2018 should help boost the sales of
Engineered Products, LLC, (Greenville,
SC) by 5%, according to Ray Chase,
executive vice president, sales &
estimating. A growing economy and
increased capital spending will also
be factors, and should also yield a 5%
growth in the market overall. Chase
predicts that automation will continue
to be a big trend in the year ahead.
Growth in the warehouse distribution sector will help push sales up 15%
in the next year for Daifuku/Wynright
(Oak Lawn, IL). Gordon Hellberg, vice
president intergrator sales, says the
company will be adding staff this year
and may be expanding its facilities in
2019. "With the huge growth in the
parcel industry, we will be releasing
The MHEDA Journal | First Quar ter 2 018

55



Table of Contents for the Digital Edition of The MHEDA Journal - First Quarter, 2018

Chairman’s Perspective
From the Desk of Liz Richards
Editor’s Note
MEET MHEDA’S 2018 BOARD OF DIRECTORS AND MBOA
MHEDA’S 2018 MATERIAL HANDLING BUSINESS TRENDS
Ask A MHEDA-NET Group
MHEDA Calendar
MHEDA MEMBER PROFILE
@WORK
WOMEN IN INDUSTRY
DISTRIBUTOR FORECAST
SUPPLIER FORECAST
MHI FORECAST
ITA FORECAST
CEMA FORECAST
ITR ECONOMICS FORECAST
2018 MHEDA CONVENTION SCHEDULE
THE RULE OF 72
New Members
Spotlight on Association News
MHEDA Milestones
Index to Advertisers by Product Category
Index of Advertisers by Alphabetical
The Last Word
The MHEDA Journal - First Quarter, 2018 - Intro
The MHEDA Journal - First Quarter, 2018 - cover1
The MHEDA Journal - First Quarter, 2018 - cover2
The MHEDA Journal - First Quarter, 2018 - 3
The MHEDA Journal - First Quarter, 2018 - 4
The MHEDA Journal - First Quarter, 2018 - 5
The MHEDA Journal - First Quarter, 2018 - 6
The MHEDA Journal - First Quarter, 2018 - 7
The MHEDA Journal - First Quarter, 2018 - 8
The MHEDA Journal - First Quarter, 2018 - 9
The MHEDA Journal - First Quarter, 2018 - 10
The MHEDA Journal - First Quarter, 2018 - Chairman’s Perspective
The MHEDA Journal - First Quarter, 2018 - 12
The MHEDA Journal - First Quarter, 2018 - From the Desk of Liz Richards
The MHEDA Journal - First Quarter, 2018 - 14
The MHEDA Journal - First Quarter, 2018 - Editor’s Note
The MHEDA Journal - First Quarter, 2018 - 16
The MHEDA Journal - First Quarter, 2018 - MEET MHEDA’S 2018 BOARD OF DIRECTORS AND MBOA
The MHEDA Journal - First Quarter, 2018 - 18
The MHEDA Journal - First Quarter, 2018 - 19
The MHEDA Journal - First Quarter, 2018 - 20
The MHEDA Journal - First Quarter, 2018 - 21
The MHEDA Journal - First Quarter, 2018 - 22
The MHEDA Journal - First Quarter, 2018 - 23
The MHEDA Journal - First Quarter, 2018 - 24
The MHEDA Journal - First Quarter, 2018 - 25
The MHEDA Journal - First Quarter, 2018 - MHEDA’S 2018 MATERIAL HANDLING BUSINESS TRENDS
The MHEDA Journal - First Quarter, 2018 - 27
The MHEDA Journal - First Quarter, 2018 - 28
The MHEDA Journal - First Quarter, 2018 - Ask A MHEDA-NET Group
The MHEDA Journal - First Quarter, 2018 - 30
The MHEDA Journal - First Quarter, 2018 - 31
The MHEDA Journal - First Quarter, 2018 - 32
The MHEDA Journal - First Quarter, 2018 - 33
The MHEDA Journal - First Quarter, 2018 - MHEDA Calendar
The MHEDA Journal - First Quarter, 2018 - 35
The MHEDA Journal - First Quarter, 2018 - MHEDA MEMBER PROFILE
The MHEDA Journal - First Quarter, 2018 - 37
The MHEDA Journal - First Quarter, 2018 - 38
The MHEDA Journal - First Quarter, 2018 - 39
The MHEDA Journal - First Quarter, 2018 - 40
The MHEDA Journal - First Quarter, 2018 - @WORK
The MHEDA Journal - First Quarter, 2018 - 42
The MHEDA Journal - First Quarter, 2018 - WOMEN IN INDUSTRY
The MHEDA Journal - First Quarter, 2018 - DISTRIBUTOR FORECAST
The MHEDA Journal - First Quarter, 2018 - 45
The MHEDA Journal - First Quarter, 2018 - 46
The MHEDA Journal - First Quarter, 2018 - 47
The MHEDA Journal - First Quarter, 2018 - 48
The MHEDA Journal - First Quarter, 2018 - 49
The MHEDA Journal - First Quarter, 2018 - 50
The MHEDA Journal - First Quarter, 2018 - 51
The MHEDA Journal - First Quarter, 2018 - 52
The MHEDA Journal - First Quarter, 2018 - 53
The MHEDA Journal - First Quarter, 2018 - SUPPLIER FORECAST
The MHEDA Journal - First Quarter, 2018 - 55
The MHEDA Journal - First Quarter, 2018 - 56
The MHEDA Journal - First Quarter, 2018 - 57
The MHEDA Journal - First Quarter, 2018 - 58
The MHEDA Journal - First Quarter, 2018 - 59
The MHEDA Journal - First Quarter, 2018 - 60
The MHEDA Journal - First Quarter, 2018 - 61
The MHEDA Journal - First Quarter, 2018 - 62
The MHEDA Journal - First Quarter, 2018 - 63
The MHEDA Journal - First Quarter, 2018 - 64
The MHEDA Journal - First Quarter, 2018 - MHI FORECAST
The MHEDA Journal - First Quarter, 2018 - 66
The MHEDA Journal - First Quarter, 2018 - 67
The MHEDA Journal - First Quarter, 2018 - ITA FORECAST
The MHEDA Journal - First Quarter, 2018 - 69
The MHEDA Journal - First Quarter, 2018 - 70
The MHEDA Journal - First Quarter, 2018 - 71
The MHEDA Journal - First Quarter, 2018 - 72
The MHEDA Journal - First Quarter, 2018 - CEMA FORECAST
The MHEDA Journal - First Quarter, 2018 - ITR ECONOMICS FORECAST
The MHEDA Journal - First Quarter, 2018 - 75
The MHEDA Journal - First Quarter, 2018 - 76
The MHEDA Journal - First Quarter, 2018 - 77
The MHEDA Journal - First Quarter, 2018 - 2018 MHEDA CONVENTION SCHEDULE
The MHEDA Journal - First Quarter, 2018 - 79
The MHEDA Journal - First Quarter, 2018 - THE RULE OF 72
The MHEDA Journal - First Quarter, 2018 - 81
The MHEDA Journal - First Quarter, 2018 - 82
The MHEDA Journal - First Quarter, 2018 - New Members
The MHEDA Journal - First Quarter, 2018 - Spotlight on Association News
The MHEDA Journal - First Quarter, 2018 - 85
The MHEDA Journal - First Quarter, 2018 - MHEDA Milestones
The MHEDA Journal - First Quarter, 2018 - 87
The MHEDA Journal - First Quarter, 2018 - Index to Advertisers by Product Category
The MHEDA Journal - First Quarter, 2018 - Index of Advertisers by Alphabetical
The MHEDA Journal - First Quarter, 2018 - The Last Word
The MHEDA Journal - First Quarter, 2018 - cover3
The MHEDA Journal - First Quarter, 2018 - cover4
https://www.nxtbook.com/naylor/DISQ/DISQ0418
https://www.nxtbook.com/naylor/DISQ/DISQ0318
https://www.nxtbook.com/naylor/DISQ/DISQ0218
https://www.nxtbook.com/naylor/DISQ/DISQ0118
https://www.nxtbook.com/naylor/DISQ/DISQ0417
https://www.nxtbook.com/naylor/DISQ/DISQ0317
https://www.nxtbook.com/naylor/DISQ/DISQ0217
https://www.nxtbook.com/naylor/DISQ/DISQ0117
https://www.nxtbook.com/naylor/DISQ/DISQ0416
https://www.nxtbook.com/naylor/DISQ/DISQ0316
https://www.nxtbook.com/naylor/DISQ/DISQ0216
https://www.nxtbook.com/naylor/DISQ/DISQ0116
https://www.nxtbook.com/naylor/DISQ/DISQ0415
https://www.nxtbook.com/naylor/DISQ/DISQ0315
https://www.nxtbook.com/naylor/DISQ/DISQ0215
https://www.nxtbook.com/naylor/DISQ/DISQ0115
https://www.nxtbook.com/naylor/DISQ/DISQ0414
https://www.nxtbook.com/naylor/DISQ/DISQ0314
https://www.nxtbook.com/naylor/DISQ/DISQ0214
https://www.nxtbook.com/naylor/DISQ/DISQ0114
https://www.nxtbook.com/naylor/DISQ/DISQ0413
https://www.nxtbook.com/naylor/DISQ/DISQ0313
https://www.nxtbook.com/naylor/DISQ/DISQ0213
https://www.nxtbook.com/nxtbooks/naylor/DISQ0113
https://www.nxtbook.com/nxtbooks/naylor/DISQ0412
https://www.nxtbook.com/nxtbooks/naylor/DISQ0312
https://www.nxtbook.com/nxtbooks/naylor/DISQ0212
https://www.nxtbookmedia.com