The MHEDA Journal - Second Quarter, 2014 - (Page 15)
SOCIAL NET WORKING
The Social Convention
very year at the MHEDA Convention,
I ask attendees what they enjoy
most about attending Convention.
And while there are always a variety of answers, one response that is
almost ubiquitous is the networking
opportunities Convention provides.
Whether the networking comes
from the Exhibitors' Showcase, the
Roundtable discussions or even the
Sunday morning golf tournament,
Convention is a wonderful opportunity for like-minded people to discuss
common themes and issues.
2013 MHEDA President Jerry
Weidmann put it best when he said,
"There are so many opportunities to get
together and have discussions about
business. To share discussions about
training we received or even some of
the concepts brought forward by the
speakers. I know probably 100 people
that I really look forward to seeing
when I come here."
Because networking is such a vital
exercise, MHEDA has taken steps in
recent years to facilitate more of it.
Most notably, for the past two years,
MHEDA has been using Poken Tags to
encourage networking and interaction.
We are very excited for Poken to return
to Convention this year in Orlando.
We here at The MHEDA Journal
are renewing our focus on online
platforms such as MHEDA-TV, blogs
and especially social networking platforms. MHEDA has an active presence on Twitter, Facebook, Google+
Many MHEDA members have begun
using these platforms for business,
but others are still reticent to try.
Interestingly, even those who don't
see the value in Twitter or Facebook
have been much more accepting of
LinkedIn. They see the networking
benefits of it. Twitter, Facebook and
Google+ offer those same benefits
but with a larger base. There's a very
good chance your customers are on
these sites. Making a concerted effort
to have a strong presence could give
you a leg up in building relationships with prospects or maintaining
a relationship with current customers.
Relationship building is the name of
And for those who can't make it to
Convention this year but want to be
involved in the networking aspect,
make sure to join Twitter and follow
the hashtag conversations going on at
#MHEDA. We encourage all attendees to tweet about Convention using
Every day there are insightful and
thought-provoking conversations going
on in the MHEDA LinkedIn group, or
on Twitter or Google+. With more
than a BILLION active users on these
sites, social networking provides a
treasure trove of networking, branding and even prospecting opportunities. For more information about how
social networking can be used in our
industry, use MHEDA's educational
resources, follow the MHEDA social
networking accounts and watch the
MHEDA-TV episode "Improving Your
Website and SEO Strategy."
I look forward to networking with
you in Orlando and online!
Make sure to join
Twitter and follow the
going on at #MHEDA.
The MHEDA Journal | Second Quar ter 2 014
Table of Contents for the Digital Edition of The MHEDA Journal - Second Quarter, 2014
From the Desk of Liz Richards
Ask Your Board
MHEDA Member Profile
Howard Bernstein and MHEDA: 60 Years of Superhero Leadership
Get Aggressive and Start Thinking Big
Managing an Acquisition
Creating a Best-in-Class Safety Program
Exhibitor Product Guide
MHEDA University Calendar
Inside, Outside or Upside Down
Six Secrets of Top Performers
Finding Your Path in (Or Out) of the Family Business
What is This Thing Called Employee Engagement?
‘Fleet Centricity’ and Finance Partners
Spotlight on Association News
Index of Advertisers by Product Category
The MHEDA Journal - Second Quarter, 2014