The MHEDA Journal - Second Quarter, 2014 - (Page 22)

MEMBER LIF T POWER, INC. PROFILE A Dealer of Choice Lift Power strives to provide turn-key solutions for its customers BY STEVE GUGLIELMO L ift Power, Inc. was formed in 1971 by LD Mohrman Jr. and LD Mohrman Sr., along with a group of investors. The company began as a full-service lift truck dealership. Shortly after its founding, Paul Mohrman joined a lot of opportunities in the storage/ handling and allied products part of the business that could provide both growth and profit for Lift Power. I realized the need to expand our product lines and become a full-service provider." the company as a sales representative and eventually, Donn Becoming a Turnkey Solutions Provider Mohrman, Paul's younger brother, joined the company as the Don's realization proved prescient as today more and more dealers look to develop a turnkey approach. At present, Lift Power has a full-service Dock and Door division, and a large storage and handling operation that includes modular offices, mezzanines and conveyors to complement their lift truck lines. "I think customers are looking for partners to help them be more cost effective while improving productivity," Hune says. "We assist the customer in facility design and layout. From the time the truck backs up to the dock and the product is unloaded, stored, picked, packed and shipped, we can provide the most efficient solutions to these processes." As Lift Power has grown its capabilities, one challenge it has faced is its branding. "There is a need to rebrand our company so customers in our market know that we are a turnkey solutions provider and not just a supplier of lift trucks," Hune says. "Our challenge is service manager. Originally, the company represented the TCM Forklift line and then, in 1975, Lift Power added the Crown product line, which proved to be a significant and enduring relationship in the following years. Don Hune Joins Lift Power In 1989, as part of Lift Power's growth strategy, the company hired Don Hune as a sales representative. "I responded to an ad in the paper and joined the company in my mid20s," Hune says. "At this time, Lift Power was still predominantly a lift truck organization." Lift Power added the Komatsu line in 1988 and would go on to add the Doosan and Landoll product lines shortly thereafter. By 1997, as Lift Power continued to grow, Hune was promoted to sales manager. It was around this time that 22 MHEDA | he started to develop the idea that would take Lift Power from a lift truck dealership to the turnkey solutions provider it is today. "As I was out in the field selling, I spent a lot of time in warehouse and distribution facilities," Hune says. "It became apparent to me that there were "I think customers are looking for partners to help them be more cost effective while improving productivity." - Don Hune

Table of Contents for the Digital Edition of The MHEDA Journal - Second Quarter, 2014

President’s Perspective
From the Desk of Liz Richards
Editor’s Note
Ask Your Board
MHEDA Member Profile
Howard Bernstein and MHEDA: 60 Years of Superhero Leadership
Get Aggressive and Start Thinking Big
Managing an Acquisition
Creating a Best-in-Class Safety Program
Exhibitor Product Guide
Floor Plan
MHEDA University Calendar
Inside, Outside or Upside Down
Six Secrets of Top Performers
Finding Your Path in (Or Out) of the Family Business
What is This Thing Called Employee Engagement?
‘Fleet Centricity’ and Finance Partners
New Members
Spotlight on Association News
MHEDA Milestones
Index of Advertisers by Product Category

The MHEDA Journal - Second Quarter, 2014