The MHEDA Journal - Second Quarter, 2014 - (Page 26)

Howard Bernstein and MHEDA: 60 Years of Superhero Leadership BY CHRIS POWERS T his year's MHEDA Convention theme is "Superhero Leadership." No one exemplifies that spirit more than industry legend Howard Bernstein, founder and longtime CEO of The Atlas Companies in Schiller Park, Ill. After starting his company in 1951, Bernstein remained at the helm until stepping down in 2011 at the age of 88. He served on the MHEDA Board for 18 years, including as president in 1964, and has only missed two Conventions in 60 years. With that resume, it's safe to say nobody knows MHEDA better than Howard Bernstein. He got involved with MHEDA shortly after it was formed. He wasn't one of the original eight founders, but he did business with some of them. He was invited to the first MHEDA Convention in Chicago in 1954, and it was there that the association got the first taste of Bernstein's leadership. One of the first proposed bylaws would have required members to represent a new line of forklifts. Bernstein stood up and told the assembled dealers that they were "inviting trouble" if they didn't get all dealers involved, representing new and used equipment. The association members wisely took his advice, and the diverse membership is one reason Bernstein says the association has thrived over the years. 26 MHEDA |

Table of Contents for the Digital Edition of The MHEDA Journal - Second Quarter, 2014

President’s Perspective
From the Desk of Liz Richards
Editor’s Note
Ask Your Board
MHEDA Member Profile
Howard Bernstein and MHEDA: 60 Years of Superhero Leadership
Get Aggressive and Start Thinking Big
Managing an Acquisition
Creating a Best-in-Class Safety Program
Exhibitor Product Guide
Floor Plan
MHEDA University Calendar
Inside, Outside or Upside Down
Six Secrets of Top Performers
Finding Your Path in (Or Out) of the Family Business
What is This Thing Called Employee Engagement?
‘Fleet Centricity’ and Finance Partners
New Members
Spotlight on Association News
MHEDA Milestones
Index of Advertisers by Product Category

The MHEDA Journal - Second Quarter, 2014