The MHEDA Journal - Second Quarter, 2014 - (Page 35)

MHEDA U EDUCATIONAL RESOURCES 2014 MHEDA UNIVERSITY CALENDAR T his year, MHEDA celebrates 60 years of serving material handling professionals like YOU! We invite you to maximize your membership experience by tapping into the many quality programs and services we have to offer. Here's your quick guide of some of the programs we have to help you improve your business, enlighten your employees, boost your bottom line and connect with your industry peers. Questions? Please contact us at (847)680-3500 or email We also can be found on Twitter, LinkedIn, YouTube, Facebook and Google+ . WEBINARS These webinars are now available on-demand. For details and information, visit January 30 - How to Sell to Executives Whether you're meeting with the CEO or with a Facilities Manager, you need to understand the mandates and metrics of those at top decision-making levels. Learn how to effectively communicate your value. Presented by Barbara Geraghty, Sales Trainer and Author of Visionary Selling February 13 - Content Marketing: Filling the Gap between the Buying and Selling Process Understanding the informational needs of the people that buy from you as April 17 - Getting Started with Google+ What is Google+? How do I get started? Participate in this webinar and learn how to build a profile, use Google Hangout and much more. A great program for beginners! Presented by Josh Smith, Director of Sales & Operations, AK Material Handling Systems they move through the buying process is critical. Learn how to use buyer personas to guide your content creation efforts. Presented by Brian Bluff, President and Co-Founder, Site-Seeker, Inc. June 12 - Planning for the Next Generation of Your Family Business Want to develop leadership in the next generation of your family business? We'll discuss how to nurture unique talent; celebrate individuals and more. Presented by Deb Houden, PhD, The Family Business Consulting Group, Inc.® March 6 - LinkedIn 101: Everything You Need to Know to be a Pro Have you been slow to embrace LinkedIn? Think it's only good for those looking for a job? If so, you are missing the best social platform for business executives. Learn simple tips to make LinkedIn work for you. If you have any sales responsibilities, this webinar is a must! Presented by Lonny Strum, Strum Consulting Group, Inc. August 21 - Selling in the Information Age The information economy has neutralized traditional selling and has placed many companies in a commodity position. Learn techniques to connect with your customers and help them face their challenges so you can ultimately make the sale. Presented by Richard P. Farrell, President, Tangent Knowledge Systems May 29 - Culture: The Key to Performance A dealership's culture is essentially how the people in the company think, feel and operate.  Gain insight into these dynamics of your business and learn how you can improve your performance by enhancing your culture. Presented by Bill Ryan, President, LiftOne September 25 - Business Planning Insights for 2015 Gain insights to help you plan for 2015 by utilizing MHEDA's "Critical Impact Factors." Learn how two of MHEDA's Members are applying this data to their business plans. Presented by Scott Hennie, President, Elite Supply Chain Solutions, Inc. and Mark Milovich, President, Lift Atlanta, Inc. The MHEDA Journal | Second Quar ter 2 014 35

Table of Contents for the Digital Edition of The MHEDA Journal - Second Quarter, 2014

President’s Perspective
From the Desk of Liz Richards
Editor’s Note
Ask Your Board
MHEDA Member Profile
Howard Bernstein and MHEDA: 60 Years of Superhero Leadership
Get Aggressive and Start Thinking Big
Managing an Acquisition
Creating a Best-in-Class Safety Program
Exhibitor Product Guide
Floor Plan
MHEDA University Calendar
Inside, Outside or Upside Down
Six Secrets of Top Performers
Finding Your Path in (Or Out) of the Family Business
What is This Thing Called Employee Engagement?
‘Fleet Centricity’ and Finance Partners
New Members
Spotlight on Association News
MHEDA Milestones
Index of Advertisers by Product Category

The MHEDA Journal - Second Quarter, 2014