The MHEDA Journal - Second Quarter, 2014 - (Page 46)

CONVENTION EMPLOYEE ENGAGEMENT SPEAKER What is this thing called Employee Engagement? BY RICHARD HADDEN W hat do companies like J.M. Smucker, Southwest Airlines, General Mills and Marriott Hotels know that seems to elude many of their competitors? What's one thing that has contributed to each organization's decades-long record of growth and profitability? The answer may lie in a paraphrase of an advertising slogan long used by Carnation Milk, "Contented cows give better milk." Translation: satisfied, engaged employees give better performances, which results in better business outcomes. 46 MHEDA | Employee Engagement: What is it? Why do I want it? And how do I get it? How into your job are you? How connected do you feel to the organization whose name appears on your paycheck? How much of your career can you see spending there? How much of yourself do you put into your work, because you want to, not because you have to? The answers to these questions define the term Employee Engagement better than any dictionary-style definition we might offer. More than employee satisfaction, engagement speaks to a deeper emotional bond between employee and employer, a bond that drives individual and group performance and has a direct bearing on business results. In fact, our firm's research over the last 18 years shows that an intentional strategy of having a focused, engaged, and capably led workforce is one of the best things any company can do for its bottom line.

Table of Contents for the Digital Edition of The MHEDA Journal - Second Quarter, 2014

President’s Perspective
From the Desk of Liz Richards
Editor’s Note
Ask Your Board
MHEDA Member Profile
Howard Bernstein and MHEDA: 60 Years of Superhero Leadership
Get Aggressive and Start Thinking Big
Managing an Acquisition
Creating a Best-in-Class Safety Program
Exhibitor Product Guide
Floor Plan
MHEDA University Calendar
Inside, Outside or Upside Down
Six Secrets of Top Performers
Finding Your Path in (Or Out) of the Family Business
What is This Thing Called Employee Engagement?
‘Fleet Centricity’ and Finance Partners
New Members
Spotlight on Association News
MHEDA Milestones
Index of Advertisers by Product Category

The MHEDA Journal - Second Quarter, 2014