The MHEDA Journal - Second Quarter, 2014 - (Page 46)
What is this thing called
BY RICHARD HADDEN
hat do companies like J.M. Smucker, Southwest
Airlines, General Mills and Marriott Hotels know
that seems to elude many of their competitors?
What's one thing that has contributed to each
organization's decades-long record of growth and profitability?
The answer may lie in a paraphrase
of an advertising slogan long used
by Carnation Milk, "Contented cows
give better milk." Translation: satisfied, engaged employees give better
performances, which results in better
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What is it? Why do I want
it? And how do I get it?
How into your job are you? How connected do you feel to the organization
whose name appears on your paycheck?
How much of your career can you see
spending there? How much of yourself
do you put into your work, because
you want to, not because you have to?
The answers to these questions define
the term Employee Engagement better
than any dictionary-style definition we
might offer. More than employee satisfaction, engagement speaks to a deeper
emotional bond between employee and
employer, a bond that drives individual
and group performance and has a direct
bearing on business results. In fact, our
firm's research over the last 18 years
shows that an intentional strategy of
having a focused, engaged, and capably
led workforce is one of the best things
any company can do for its bottom line.
Table of Contents for the Digital Edition of The MHEDA Journal - Second Quarter, 2014
From the Desk of Liz Richards
Ask Your Board
MHEDA Member Profile
Howard Bernstein and MHEDA: 60 Years of Superhero Leadership
Get Aggressive and Start Thinking Big
Managing an Acquisition
Creating a Best-in-Class Safety Program
Exhibitor Product Guide
MHEDA University Calendar
Inside, Outside or Upside Down
Six Secrets of Top Performers
Finding Your Path in (Or Out) of the Family Business
What is This Thing Called Employee Engagement?
‘Fleet Centricity’ and Finance Partners
Spotlight on Association News
Index of Advertisers by Product Category
The MHEDA Journal - Second Quarter, 2014