The MHEDA Journal - Second Quarter, 2015 - (Page 22)

MEMBER CISCO-EAGLE PROFILE Ahead of the Curve Cisco-Eagle's ability to identify market trends has helped them become an industry leader. BY STEVE GUGLIELMO W arren Gandall is a visionary. As the Chairman and CEO of Cisco-Eagle, Inc., (Dallas, TX) Gandall has overseen decades of growth and prosperity of one of the material handling industry's leading innovators. In 1970, Gandall was working as a material handling specialist for an industrial supply company when he decided to strike out on his own. Gandall had a vision of creating a chain of material handling distribution companies throughout the Southwest. The first step on that journey began with the opening of Eagle Material Handling in Tulsa, Oklahoma. In its first month of existence, Eagle Material had three employees and a handful of vendors. The company booked eight orders that month, good for slightly more than $8,000 in sales. However, the company stayed the course and within a few short years it started to thrive. Eagle opened offices in Oklahoma City and Little Rock, Arkansas. October is National Employee Ownership month and Cisco-Eagle celebrates its ESOP status with a German lunch. 22 MHEDA | themhedajournal.org In June of 1974, a group of employees bought Eagle from its original parent company. Warren invited his lifelong friend Bill Cupps to join the company. Warren told Bill, "I know you like to gamble. Have I got a gamble for you!" Cupps, who runs the financial side of the company, was right to take that gamble - today, Cisco-Eagle has 100 employees, 7 branches and in 2014 had nearly $40 million in revenue. Growth That growth didn't happen instantly. One of the company's defining characteristics over the years has been its ability to anticipate market trends and change to take advantage of those trends. "Change is unavoidable," Warren said. "You change or you stagnate." When Eagle first opened, it sold material handling equipment as well as industrial trucks. In 1978, the company decided to stop selling lift trucks and focus on its allied lines. By 1981, Eagle began selling conveyor equipment and Gandall made an important observation. He determined that in order to sell conveyor properly, the company would need to have systems and design capabilities to pair with a top conveyor manufacturer, which they had in Hytrol Conveyors. Having made the decision to move Eagle in that direction, the company http://www.themhedajournal.org

Table of Contents for the Digital Edition of The MHEDA Journal - Second Quarter, 2015

President’s Perspective
From the Desk of Liz Richards
Editor’s Note
MHEDA University Calendar
Ask Your Board
MHEDA MEMBER PROFILE Cisco-Eagle, Inc. BY STEVE GUGLIELMO
@ WORK Sarah Fiola, Tri Lite, Inc.
INDUSTRY PULSE Second Quarter Projections
GROWTH AS STRATEGY How to strategically plan and execute a growth strategy BY JERRY WEIDMANN
THE BENEFITS AND HAZARDS OF WORKING IN A FAMILY BUSINESS Having it both ways – a successful business and a happy family. BY BUDDY SMITH
Exhibitors’ List and Floor Plan
Exhibitor Summaries
ROCK STARS CREATE UNIQUE EXPERIENCES Enhancing your value proposition BY JIM KNIGHT
WHAT DOES A WINNING SALES STRATEGY LOOK LIKE IN 2015? BY RYAN ESTIS
THE SHIFT: A FORCE OF CHANGE IN THE NEW WORLD OF WORK BY SETH MATTISON
THE SEARCH ENGINE AND SOCIAL MEDIA RELATIONSHIP BY BRIAN BLUFF
New Members
Spotlight on Association News
Index of Advertisers by Product Category

The MHEDA Journal - Second Quarter, 2015

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