The MHEDA Journal - Second Quarter, 2015 - (Page 46)

CONVENTION SEO SPEAKER The Search Engine and Social Media Relationship I BY BRIAN BLUFF t's a comfort for the modern business - and an occasional annoyance - that anyone and everyone can find you online. Search is the biggest part of online discovery, but more and more often people find information and content through social channels: Facebook, Twitter, LinkedIn, and so on. Whereas search results offer static information like research and prices, social media can spread timely news and viral articles. The two channels are obviously related, but are they connected? If you think about it, they should be. Google's stated mission is to organize the world's information and make this information universally accessible and useful. To accomplish this monumental task, Google monitors traffic, links, text and other signals to evaluate how informative a webpage, video, image or other online content is. All these related signals help Google make sense of the mass of information on the web. Now, assuming that the search engine is true to its mission, as of late there's a whole bunch of social media information created every day. Google, therefore, should be organizing it and using it to shape its web results. This paper will examine the relationship between Google search and Convention Speaker social media, which is contained in MHEDA Critical Impact Factor 11: Members need to be better educated on the benefits of digital marketing in particular, the correlation between social media and search engine ranking. As a distributor or manufacturer of Widget X, you want to rank well when someone searches for "Widget X". Does a popular Facebook post about your prowess at creating Widget X factor into search rankings? What about a many-favorited Tweet? Or a link to your white paper from LinkedIn? At various times throughout the last half-decade of Google search, the answers to these questions have differed. 2010 - Social Signals Are Important At the end of 2010, Matt Cutts, the head of search quality at Google, responded to some ideas about social media influencing search results. The topic was confusing even then. Cutts said a few months prior, social had no effect on search but that now (at the end of 2010), Google would start using social for its real time search results (like showing Twitter posts in searches). 46 MHEDA | themhedajournal.org http://www.themhedajournal.org

Table of Contents for the Digital Edition of The MHEDA Journal - Second Quarter, 2015

President’s Perspective
From the Desk of Liz Richards
Editor’s Note
MHEDA University Calendar
Ask Your Board
MHEDA MEMBER PROFILE Cisco-Eagle, Inc. BY STEVE GUGLIELMO
@ WORK Sarah Fiola, Tri Lite, Inc.
INDUSTRY PULSE Second Quarter Projections
GROWTH AS STRATEGY How to strategically plan and execute a growth strategy BY JERRY WEIDMANN
THE BENEFITS AND HAZARDS OF WORKING IN A FAMILY BUSINESS Having it both ways – a successful business and a happy family. BY BUDDY SMITH
Exhibitors’ List and Floor Plan
Exhibitor Summaries
ROCK STARS CREATE UNIQUE EXPERIENCES Enhancing your value proposition BY JIM KNIGHT
WHAT DOES A WINNING SALES STRATEGY LOOK LIKE IN 2015? BY RYAN ESTIS
THE SHIFT: A FORCE OF CHANGE IN THE NEW WORLD OF WORK BY SETH MATTISON
THE SEARCH ENGINE AND SOCIAL MEDIA RELATIONSHIP BY BRIAN BLUFF
New Members
Spotlight on Association News
Index of Advertisers by Product Category

The MHEDA Journal - Second Quarter, 2015

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