The MHEDA Journal - Second Quarter, 2016 - (Page 31)

WOMEN @WORK Debbie Tworek Company: Associated Title: corporate Marketing communications Supervisor Years on Job: 12 a s Associated's corporate Marketing communications Supervisor, it is my responsibility to develop, design, coordinate and implement our marketing initiatives. Essentially, it is my job to communicate who Associated is and what we do to a variety of different audiences. To ensure that this message is seen by as many people as possible, we utilize social media, public relations, advertising and special event management. We understand that in order for distributors and manufacturers to stay competitive in their marketplace they need to constantly evaluate their space utilization, labor costs and order fulfillment processes. It is our job as marketing professionals to make sure that our clients understand the value of the solutions we provide. In addition to my marketing responsibilities, I also supervise, train and work on career development with our marketing assistant. Our industry is changing all the time, and I love the challenge of keeping up with those changes and making sure that our message is always fresh. Communication To communicate effectively, I must have a solid understanding of our solutions and how they impact our clients. Part of that is being creative enough to make the message effective to different audiences and through various marketing channels. communication is something I constantly work on. I've had to change styles. You have to understand people and know that people think and communicate differently and then you have to figure out ways to work with everybody. Listening is a huge part of communication. If you're not listening to what the other person is saying, you can't effectively communicate with them. Tech Tools Technology is a huge part of the marketing world. I rely heavily on Adobe creative Suite and Microsoft Office Programs. On top of that, I have to be familiar with and able to use both iOS and Windows operating systems. I work on different applications, different websites and different projects that require me to go back and forth between them. Being strong with technology and keeping up with the everchanging technology is key. You have to be able to pick up and understand anything new that may come along. You can be an expert today and find that what you're using is completely outdated tomorrow. utilizing Social Media Social media has been an integral part of our marketing strategy. I manage the social media accounts for both Associated and for Peach State Integrated Technologies. Not only are we getting more traffic to our websites, but we're actually generating quality leads from it. Being able to get our message in front of such a vast and diverse audience has allowed us to position ourselves as a thought leader in the industry. People come to Associated to learn and they know that we're an expert on that topic. It goes back to being able to effectively communicate in different ways. If you are abandoning social media, you're missing out on a whole generation of people who use it as their primary way to communicate. Advice for Young Women My biggest piece of advice for women considering a career in material handling is to get involved. Join industry groups, attend events, network as much as possible. Never stop learning because things are constantly changing. I've been in the industry for 12 years and have seen a lot of change. Another piece of advice is to find a mentor. Somebody who has gone through what you're going through and can offer advice. I've been lucky enough to have an incredible mentor and leader who happens to be my boss and is a woman. I learn more from her than anybody else. I get advice from her, I learn from her experiences and she encourages me to grow. The MHEDA Journal | Second Quar ter 2 016 31

Table of Contents for the Digital Edition of The MHEDA Journal - Second Quarter, 2016

Chairman’s Perspective
From the Desk of Liz Richards
Editor’s Note
Ask Your Board
MHEDA University Calendar
MHEDA Member Profile
Women @Work
Industry Puluse
Teamwork and Personal Accountability
Exhibitors' Showcase Product Guide and Floor Plan
Exhibitor Summaries
Global Citizenship
Six C-Level Cyber Blunders (And Solutions)
What to Look Forward to in 2016
How to Build a sense of Community for Your Business
Women Mean Business
What's Your Exit Strategy?
Creating Great Customer Experiences: Why, How and Why Now?
Turning Near Misses into a Winning Safety Environment
Too Much of a Good Thing
Matuson's Sixteen Workplace Predictions for 2016
New Members
Spotlight on Association News
MHEDA Milestones
Index of Advertisers by Product Category
The Last Word

The MHEDA Journal - Second Quarter, 2016