The MHEDA Journal - Second Quarter, 2016 - (Page 32)
INDUSTRY PULSE: 2
For years, The MHEDA Journal has done forecasting in the 1st Quarter Issue of the
magazine. It's one of the most popular features in the magazine. However, over the course
of the year, things change and trends emerge. We decided that it didn't make sense to only
forecast once per year. So with that in mind, last year we introduced a new feature called
the "Industry Pulse" where we talk to MHEDA members and Board Members each quarter
to get a status update on the industry. What has changed and what has remained the same?
We found that despite the volatility in the stock market, only 25% of respondents
have changed their projection for 2016 since the 1st Quarter issue.
Growth areas and drivers include:
Rental and service
What are the trends driving growth
in your region or company?
Tweet us @MHEDA_Journal
using the hashtag #MHEDA
to tell us what you're seeing.
Low Fuel prices
BY THE NUMBERS
6.62% of cumulative growth expected by respondents
50% expect to outpace industry growth
n 25% of respondents have changed their projections since
the 1st Quarter
n 75% of respondents' projections have remained the same
since 1st Quarter
Potential growth industries:
Table of Contents for the Digital Edition of The MHEDA Journal - Second Quarter, 2016