The MHEDA Journal - Second Quarter, 2016 - (Page 46)

CONvENTiON coMMUniT y SpEaKEr How to Build a Sense of Community for Your Business BY JAMIE TURNER h ave you ever wondered why some corporations like Apple, Coca-Cola, and Johnson & Johnson have consistent growth year-after-year? Have you ever stopped to consider what it is that they're doing to fuel that growth? Admittedly, a lot of it has to do with the high-growth industries they're in, but there's more to their growth than just their industry segment. Studies have shown that one common element among virtually all successful businesses is the fact that they have a sense of community among their employees. Convention Speaker 46 MHEDA | Why is it that a sense of community leads to long-term success? Let's start with a fundamental fact - human beings have a need to belong. It doesn't matter whether they belong to a tennis team, a neighborhood association, or a church group - all humans have a desire to be part of something larger than themselves. By providing them an opportunity to have a sense of belonging to your company, you're setting them up for a win/win engagement. In fact, research indicates that employees work harder, work more efficiently, and are happier at their jobs when they have a sense of belonging at the organization. As a result, the smartest and most progressive companies work very hard to foster a sense of community at their organizations. This, of course, raises the question of how you can build a sense of community within the walls of your company. Here are a few ideas you might consider: * Create Company Social Media Profiles: It's quite easy to create a Facebook page for your company, but that's just scratching the surface. Other social media tools that can be used to create a sense of community include Instagram, Twitter, Pinterest, LinkedIn, and even Snapchat. Each of these tools has their own strengths and weaknesses, but once they're set up, you can use them to 1) foster communication, 2) build a sense of belonging to the organization, and 3) deepen friendships within the company. * Use Social Media to Create a Dialogue with Employees: Social media can be used to engage your employees and keep them involved with the company. Tools such as can be used to create polls, quizzes, and games that foster a sense of community. As an added bonus, your employees will get the sense they're working at a forwardthinking organization when you use social media and other forms of digital media to communicate with them. (Don't underestimate the power of the "cool factor" when using new and emerging media to connect with employees.) * Use Your Business Community to Recruit New Employees: Many businesses use third-party recruiters to hire new employees, but once you've built a strong sense of community among your staff, you can use them to recruit new employees, too. consider providing a bonus to any employee who puts you in touch with an eventual hire - it's a great way to have a win/win engagement.

Table of Contents for the Digital Edition of The MHEDA Journal - Second Quarter, 2016

Chairman’s Perspective
From the Desk of Liz Richards
Editor’s Note
Ask Your Board
MHEDA University Calendar
MHEDA Member Profile
Women @Work
Industry Puluse
Teamwork and Personal Accountability
Exhibitors' Showcase Product Guide and Floor Plan
Exhibitor Summaries
Global Citizenship
Six C-Level Cyber Blunders (And Solutions)
What to Look Forward to in 2016
How to Build a sense of Community for Your Business
Women Mean Business
What's Your Exit Strategy?
Creating Great Customer Experiences: Why, How and Why Now?
Turning Near Misses into a Winning Safety Environment
Too Much of a Good Thing
Matuson's Sixteen Workplace Predictions for 2016
New Members
Spotlight on Association News
MHEDA Milestones
Index of Advertisers by Product Category
The Last Word

The MHEDA Journal - Second Quarter, 2016