The MHEDA Journal - Second Quarter, 2018 - 18

EXPERT ADVICE

workforce and focus on rebranding themselves as organizations that invest in themselves, their employees and their
communities. There's much to be excited about!

Ted Springer, President
Springer Equipment
Birmingham, AL

A

MHEDA's 2018 Material Handling
Business Trends speak to our vision
for the future of the industry as one
of accelerated change. Opportunities
are often the result of change and the
MHEDA members who are working to become prepared for
a multi- generational work force, Ecommerce, automation,
robotics and recruitment and retention challenges will be
well positioned to take advantage of the coming opportunities within our industry. Internships that lead to inside sales
and internet marketing positions will be one of the keys to
dealer brand growth. Partnering with systems and automation groups in order to offer customers complete solutions
is what many members are currently doing. More changes
will result in time and thankfully the robust economy will
allow members to continue to network and participate in
the many educational opportunities offered by MHEDA!

Mark Nelson, President
Nelson Equipment
Company, Shreveport, LA

A

The Material Handling Industry has
enjoyed significant growth over recent
years with a continuation along the
same path for the near future. It is truly
a good time to be in our industry both
as a manufacturer or a distributor. I am excited for what lies
ahead. The technological advancements in automation are
coming at breakneck speed. Those that embrace this, and
learn how these advancements will help their customers, will
enjoy continued growth and success. This will require new
and strengthened partnerships within our industry sectors.
That is why I see MHEDA as being such a vital conduit in
building these partnerships, and supporting the educational
needs to drive sustained growth. Wow, what a mouthful.
I believe we are just beginning to see the resurgence in
the U.S. economy not to mention the global impact taking
place. Who would have thought just a few short years ago,
the United States would be a world "exporter" of oil? How
did that happen? Technological advancements within that
industry. Our industry is capable of taking a similar path.
The real question is what will this ultimately look like and
how will it affect the current norm. While I may not have
the answer to that question, I can say that it will come
from a marriage of technology, education, manufacturing,
distribution, and service together. All done seamlessly and
at the speed of light.
18

MHEDA | themhedajournal.org

Tom Albero, President & CEO
Alliance Material Handling, Inc.
Jessup, MD

A

Our industry continues to consolidate
on the side of both the manufacturer and
dealer. In some cases it is a combination of both. When you look outside of
our industry, consolidation is happening
worldwide. There are multiple theories out there on how
all of this will end up. Alliance is along for the ride and will
adapt accordingly to any scenario we create or are presented
with. I have been to many conferences on this subject and
the most popular theory is that over time, everything will
go through Amazon. In that case it is critical for the dealer
to be a Value Added Consultant with the end buyer. It
certainly is conceivable for forklifts and Allied products
to be sold by Amazon, but the Value added Dealer must
have a relationship with the end user to guide the end user
to order the right equipment and material with the correct
specifications to ensure a safe and efficient operation. One
thing that will not change is the fact that if you provide great
service, customers will continue to buy from you. Dealers
that focus on continuous training for their technicians and
who consistently exceed customer expectations will weather
any storm that the future will bring to our industry.

Scott Lee, President
Conveyor Solutions, Inc.
Schaumburg, IL

A

In the past, our industry typically
functioned in the shadows of other
business to consumer segments. We
were thought of as a necessity, not
a competitive advantage. However,
when we emerged from the "Great recession", that all
changed. Consumers quickly embraced new buying patterns. Ecommerce and the "Amazon Effect" have elevated our
industry status straight to the front line. The end user now
wants their product as quickly as possible. They don't want
to be bothered with a lot of questions. We must anticipate
their needs and push information outward in a convenient,
simple to understand method. The future awareness and
value of the material handling industry has never been
brighter than it is today.
With that being said, it's also changing rapidly. In the
past, Material Handling was mainly about the "equipment
solution." While we still provide hardware in most cases,
the data and services accompanying those solutions drives a
significant portion of the total value proposition. The world
will continue to commoditize and automate the predictable
and repeatable. Now that we're in the consumer spotlight,
we must continue to challenge ourselves to stay ahead of the
consumer's demands and provide what they want and need,
not just what we want to sell them. The future looks bright!


http://www.themhedajournal.org

Table of Contents for the Digital Edition of The MHEDA Journal - Second Quarter, 2018

Chairman’s Perspective
From the Desk of Liz Richards
Editor’s Note
Ask Your MHEDA Board
2018 MHEDA Calendar
MHEDA MEMBER PROFILE
@ WORK
WOMEN IN INDUSTRY
INDUSTRY PULSE
Exhibitors Showcase Guide and Floor Plan
Exhibitor Summaries
DESIGNING YOUR BUSINESS FOR THE 21ST CENTURY
UPSIDE, PROFITING FROM THE PROFOUND DEMOGRAPHIC SHIFTS AHEAD
9 QUESTIONS FOR LEADERS
WHEN PROCESSES ARE NO LONGER OPTIONAL
CAN YOU STILL COMPELETE ON YOUR VALUE ADDED?
KEEPING PACE WITH CUSTOMER EXPECTATIONS
WHY CULTURE?
WHAT DO WE DO WITH THE NEW GUY/GIRL?
DATA-DRIVEN TECHNIQUES TO TRANSFORM YOUR DIGITAL MARKETING
NEW DISC DASHBOARD
New Members
Spotlight on Association News
MHEDA Milestones
Index of Advertisers by Product Category
Index of Advertisers Alphabetically
The Last Word
The MHEDA Journal - Second Quarter, 2018 - Intro
The MHEDA Journal - Second Quarter, 2018 - cover1
The MHEDA Journal - Second Quarter, 2018 - cover2
The MHEDA Journal - Second Quarter, 2018 - 3
The MHEDA Journal - Second Quarter, 2018 - 4
The MHEDA Journal - Second Quarter, 2018 - 5
The MHEDA Journal - Second Quarter, 2018 - 6
The MHEDA Journal - Second Quarter, 2018 - 7
The MHEDA Journal - Second Quarter, 2018 - 8
The MHEDA Journal - Second Quarter, 2018 - 9
The MHEDA Journal - Second Quarter, 2018 - 10
The MHEDA Journal - Second Quarter, 2018 - Chairman’s Perspective
The MHEDA Journal - Second Quarter, 2018 - 12
The MHEDA Journal - Second Quarter, 2018 - From the Desk of Liz Richards
The MHEDA Journal - Second Quarter, 2018 - 14
The MHEDA Journal - Second Quarter, 2018 - Editor’s Note
The MHEDA Journal - Second Quarter, 2018 - 16
The MHEDA Journal - Second Quarter, 2018 - Ask Your MHEDA Board
The MHEDA Journal - Second Quarter, 2018 - 18
The MHEDA Journal - Second Quarter, 2018 - 19
The MHEDA Journal - Second Quarter, 2018 - 2018 MHEDA Calendar
The MHEDA Journal - Second Quarter, 2018 - 21
The MHEDA Journal - Second Quarter, 2018 - MHEDA MEMBER PROFILE
The MHEDA Journal - Second Quarter, 2018 - 23
The MHEDA Journal - Second Quarter, 2018 - 24
The MHEDA Journal - Second Quarter, 2018 - 25
The MHEDA Journal - Second Quarter, 2018 - 26
The MHEDA Journal - Second Quarter, 2018 - @ WORK
The MHEDA Journal - Second Quarter, 2018 - 28
The MHEDA Journal - Second Quarter, 2018 - WOMEN IN INDUSTRY
The MHEDA Journal - Second Quarter, 2018 - INDUSTRY PULSE
The MHEDA Journal - Second Quarter, 2018 - 31
The MHEDA Journal - Second Quarter, 2018 - 32
The MHEDA Journal - Second Quarter, 2018 - E1
The MHEDA Journal - Second Quarter, 2018 - Exhibitors Showcase Guide and Floor Plan
The MHEDA Journal - Second Quarter, 2018 - E3
The MHEDA Journal - Second Quarter, 2018 - Exhibitor Summaries
The MHEDA Journal - Second Quarter, 2018 - E5
The MHEDA Journal - Second Quarter, 2018 - E6
The MHEDA Journal - Second Quarter, 2018 - E7
The MHEDA Journal - Second Quarter, 2018 - E8
The MHEDA Journal - Second Quarter, 2018 - E9
The MHEDA Journal - Second Quarter, 2018 - E10
The MHEDA Journal - Second Quarter, 2018 - E11
The MHEDA Journal - Second Quarter, 2018 - E12
The MHEDA Journal - Second Quarter, 2018 - E13
The MHEDA Journal - Second Quarter, 2018 - E14
The MHEDA Journal - Second Quarter, 2018 - E15
The MHEDA Journal - Second Quarter, 2018 - E16
The MHEDA Journal - Second Quarter, 2018 - E17
The MHEDA Journal - Second Quarter, 2018 - E18
The MHEDA Journal - Second Quarter, 2018 - E19
The MHEDA Journal - Second Quarter, 2018 - E20
The MHEDA Journal - Second Quarter, 2018 - E21
The MHEDA Journal - Second Quarter, 2018 - E22
The MHEDA Journal - Second Quarter, 2018 - E23
The MHEDA Journal - Second Quarter, 2018 - E24
The MHEDA Journal - Second Quarter, 2018 - E25
The MHEDA Journal - Second Quarter, 2018 - E26
The MHEDA Journal - Second Quarter, 2018 - E27
The MHEDA Journal - Second Quarter, 2018 - E28
The MHEDA Journal - Second Quarter, 2018 - E29
The MHEDA Journal - Second Quarter, 2018 - E30
The MHEDA Journal - Second Quarter, 2018 - E31
The MHEDA Journal - Second Quarter, 2018 - E32
The MHEDA Journal - Second Quarter, 2018 - E33
The MHEDA Journal - Second Quarter, 2018 - E34
The MHEDA Journal - Second Quarter, 2018 - E35
The MHEDA Journal - Second Quarter, 2018 - E36
The MHEDA Journal - Second Quarter, 2018 - DESIGNING YOUR BUSINESS FOR THE 21ST CENTURY
The MHEDA Journal - Second Quarter, 2018 - 34
The MHEDA Journal - Second Quarter, 2018 - 35
The MHEDA Journal - Second Quarter, 2018 - 36
The MHEDA Journal - Second Quarter, 2018 - 37
The MHEDA Journal - Second Quarter, 2018 - UPSIDE, PROFITING FROM THE PROFOUND DEMOGRAPHIC SHIFTS AHEAD
The MHEDA Journal - Second Quarter, 2018 - 39
The MHEDA Journal - Second Quarter, 2018 - 40
The MHEDA Journal - Second Quarter, 2018 - 9 QUESTIONS FOR LEADERS
The MHEDA Journal - Second Quarter, 2018 - 42
The MHEDA Journal - Second Quarter, 2018 - WHEN PROCESSES ARE NO LONGER OPTIONAL
The MHEDA Journal - Second Quarter, 2018 - 44
The MHEDA Journal - Second Quarter, 2018 - 45
The MHEDA Journal - Second Quarter, 2018 - CAN YOU STILL COMPELETE ON YOUR VALUE ADDED?
The MHEDA Journal - Second Quarter, 2018 - 47
The MHEDA Journal - Second Quarter, 2018 - KEEPING PACE WITH CUSTOMER EXPECTATIONS
The MHEDA Journal - Second Quarter, 2018 - 49
The MHEDA Journal - Second Quarter, 2018 - 50
The MHEDA Journal - Second Quarter, 2018 - 51
The MHEDA Journal - Second Quarter, 2018 - WHY CULTURE?
The MHEDA Journal - Second Quarter, 2018 - 53
The MHEDA Journal - Second Quarter, 2018 - 54
The MHEDA Journal - Second Quarter, 2018 - WHAT DO WE DO WITH THE NEW GUY/GIRL?
The MHEDA Journal - Second Quarter, 2018 - 56
The MHEDA Journal - Second Quarter, 2018 - 57
The MHEDA Journal - Second Quarter, 2018 - DATA-DRIVEN TECHNIQUES TO TRANSFORM YOUR DIGITAL MARKETING
The MHEDA Journal - Second Quarter, 2018 - 59
The MHEDA Journal - Second Quarter, 2018 - 60
The MHEDA Journal - Second Quarter, 2018 - NEW DISC DASHBOARD
The MHEDA Journal - Second Quarter, 2018 - 62
The MHEDA Journal - Second Quarter, 2018 - 63
The MHEDA Journal - Second Quarter, 2018 - New Members
The MHEDA Journal - Second Quarter, 2018 - Spotlight on Association News
The MHEDA Journal - Second Quarter, 2018 - 66
The MHEDA Journal - Second Quarter, 2018 - MHEDA Milestones
The MHEDA Journal - Second Quarter, 2018 - Index of Advertisers by Product Category
The MHEDA Journal - Second Quarter, 2018 - Index of Advertisers Alphabetically
The MHEDA Journal - Second Quarter, 2018 - The Last Word
The MHEDA Journal - Second Quarter, 2018 - cover3
The MHEDA Journal - Second Quarter, 2018 - cover4
The MHEDA Journal - Second Quarter, 2018 - outsert1
The MHEDA Journal - Second Quarter, 2018 - outsert2
The MHEDA Journal - Second Quarter, 2018 - outsert3
The MHEDA Journal - Second Quarter, 2018 - outsert4
The MHEDA Journal - Second Quarter, 2018 - outsert5
The MHEDA Journal - Second Quarter, 2018 - outsert6
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