The MHEDA Journal - Second Quarter, 2018 - 29

WOMEN
in Industry
JENNIFER DICKSON

COMPANY: Springer Equipment Company
YEARS ON JOB: 7 Years

A

t Springer Equipment, we are a
very large, small business. We
have a lot going on but we're
still a small company, so most of us
wear multiple hats. And that's something that I definitely do. I primarily
work with Human Resources, keeping my finger on the pulse of what
our employees want and need to do
their best work. I'm very mindful that
our employees are the lifeblood of the
company and without good employees, we wouldn't have anything. I
also have marketing responsibilities
including strategic planning and executing monthly marketing programs.
And I also do the majority of accounts
receivable. At the end of the day, I just
try to do my part to make decisions
that move the ball forward for our
company.

Practical Experience
I joined Springer 7 years ago. We're a
family-owned business and at the time
we had some transitioning personnel
and my skill set fit with some of the
openings that needed to be filled. I
came in and worked in the shipping
and parts department. It provided
me an opportunity to really learn the
forklift business as well as get familiar
with the machine itself. From there,
I spent a little bit of time working in
each department and getting a broad
scope of what a dealership does and
what we are capable of doing. Having
worked in each department lends some
credence to my suggestions. It gives me
the confidence to speak on an array of
topics knowledgably. And the more
you can get familiar with the business
and each aspect of the equipment and
the department, it makes you look so
much more competent to the people
you're selling to.

Organization
With so many responsibilities, staying organized is a priority. Without
being organized and able to plan, the
train would just run off the tracks. I
tend to have a working to-do list every
day. I try to keep myself very organized
with Microsoft Outlook, but I'm also
a bit old school in that I really appreciate pen and paper. I'm much more
comfortable having something in-hand
than on a screen.

Communication
Communication is critical. People
can't understand what your end goal
is if you can't communicate effectively.
How you communicate to people has

everything to do with how they receive
the information and its success. So it's
both being knowledgeable in what
you're talking about but also being able
to make sure that the person you're
communicating with can easily understand. Everybody knows how important communication is but oftentimes
we do a terrible job of communicating.
One thing that I try to do when I'm
talking to our team, I try to relate information as if it were an important package, a package that has to be handed
off and never dropped. It's helped
others understand how to communicate more effectively, and it's vital to
make good communication a priority
in getting things done.
The MHEDA Journal | Second Quar ter 2 018

29



Table of Contents for the Digital Edition of The MHEDA Journal - Second Quarter, 2018

Chairman’s Perspective
From the Desk of Liz Richards
Editor’s Note
Ask Your MHEDA Board
2018 MHEDA Calendar
MHEDA MEMBER PROFILE
@ WORK
WOMEN IN INDUSTRY
INDUSTRY PULSE
Exhibitors Showcase Guide and Floor Plan
Exhibitor Summaries
DESIGNING YOUR BUSINESS FOR THE 21ST CENTURY
UPSIDE, PROFITING FROM THE PROFOUND DEMOGRAPHIC SHIFTS AHEAD
9 QUESTIONS FOR LEADERS
WHEN PROCESSES ARE NO LONGER OPTIONAL
CAN YOU STILL COMPELETE ON YOUR VALUE ADDED?
KEEPING PACE WITH CUSTOMER EXPECTATIONS
WHY CULTURE?
WHAT DO WE DO WITH THE NEW GUY/GIRL?
DATA-DRIVEN TECHNIQUES TO TRANSFORM YOUR DIGITAL MARKETING
NEW DISC DASHBOARD
New Members
Spotlight on Association News
MHEDA Milestones
Index of Advertisers by Product Category
Index of Advertisers Alphabetically
The Last Word
The MHEDA Journal - Second Quarter, 2018 - Intro
The MHEDA Journal - Second Quarter, 2018 - cover1
The MHEDA Journal - Second Quarter, 2018 - cover2
The MHEDA Journal - Second Quarter, 2018 - 3
The MHEDA Journal - Second Quarter, 2018 - 4
The MHEDA Journal - Second Quarter, 2018 - 5
The MHEDA Journal - Second Quarter, 2018 - 6
The MHEDA Journal - Second Quarter, 2018 - 7
The MHEDA Journal - Second Quarter, 2018 - 8
The MHEDA Journal - Second Quarter, 2018 - 9
The MHEDA Journal - Second Quarter, 2018 - 10
The MHEDA Journal - Second Quarter, 2018 - Chairman’s Perspective
The MHEDA Journal - Second Quarter, 2018 - 12
The MHEDA Journal - Second Quarter, 2018 - From the Desk of Liz Richards
The MHEDA Journal - Second Quarter, 2018 - 14
The MHEDA Journal - Second Quarter, 2018 - Editor’s Note
The MHEDA Journal - Second Quarter, 2018 - 16
The MHEDA Journal - Second Quarter, 2018 - Ask Your MHEDA Board
The MHEDA Journal - Second Quarter, 2018 - 18
The MHEDA Journal - Second Quarter, 2018 - 19
The MHEDA Journal - Second Quarter, 2018 - 2018 MHEDA Calendar
The MHEDA Journal - Second Quarter, 2018 - 21
The MHEDA Journal - Second Quarter, 2018 - MHEDA MEMBER PROFILE
The MHEDA Journal - Second Quarter, 2018 - 23
The MHEDA Journal - Second Quarter, 2018 - 24
The MHEDA Journal - Second Quarter, 2018 - 25
The MHEDA Journal - Second Quarter, 2018 - 26
The MHEDA Journal - Second Quarter, 2018 - @ WORK
The MHEDA Journal - Second Quarter, 2018 - 28
The MHEDA Journal - Second Quarter, 2018 - WOMEN IN INDUSTRY
The MHEDA Journal - Second Quarter, 2018 - INDUSTRY PULSE
The MHEDA Journal - Second Quarter, 2018 - 31
The MHEDA Journal - Second Quarter, 2018 - 32
The MHEDA Journal - Second Quarter, 2018 - E1
The MHEDA Journal - Second Quarter, 2018 - Exhibitors Showcase Guide and Floor Plan
The MHEDA Journal - Second Quarter, 2018 - E3
The MHEDA Journal - Second Quarter, 2018 - Exhibitor Summaries
The MHEDA Journal - Second Quarter, 2018 - E5
The MHEDA Journal - Second Quarter, 2018 - E6
The MHEDA Journal - Second Quarter, 2018 - E7
The MHEDA Journal - Second Quarter, 2018 - E8
The MHEDA Journal - Second Quarter, 2018 - E9
The MHEDA Journal - Second Quarter, 2018 - E10
The MHEDA Journal - Second Quarter, 2018 - E11
The MHEDA Journal - Second Quarter, 2018 - E12
The MHEDA Journal - Second Quarter, 2018 - E13
The MHEDA Journal - Second Quarter, 2018 - E14
The MHEDA Journal - Second Quarter, 2018 - E15
The MHEDA Journal - Second Quarter, 2018 - E16
The MHEDA Journal - Second Quarter, 2018 - E17
The MHEDA Journal - Second Quarter, 2018 - E18
The MHEDA Journal - Second Quarter, 2018 - E19
The MHEDA Journal - Second Quarter, 2018 - E20
The MHEDA Journal - Second Quarter, 2018 - E21
The MHEDA Journal - Second Quarter, 2018 - E22
The MHEDA Journal - Second Quarter, 2018 - E23
The MHEDA Journal - Second Quarter, 2018 - E24
The MHEDA Journal - Second Quarter, 2018 - E25
The MHEDA Journal - Second Quarter, 2018 - E26
The MHEDA Journal - Second Quarter, 2018 - E27
The MHEDA Journal - Second Quarter, 2018 - E28
The MHEDA Journal - Second Quarter, 2018 - E29
The MHEDA Journal - Second Quarter, 2018 - E30
The MHEDA Journal - Second Quarter, 2018 - E31
The MHEDA Journal - Second Quarter, 2018 - E32
The MHEDA Journal - Second Quarter, 2018 - E33
The MHEDA Journal - Second Quarter, 2018 - E34
The MHEDA Journal - Second Quarter, 2018 - E35
The MHEDA Journal - Second Quarter, 2018 - E36
The MHEDA Journal - Second Quarter, 2018 - DESIGNING YOUR BUSINESS FOR THE 21ST CENTURY
The MHEDA Journal - Second Quarter, 2018 - 34
The MHEDA Journal - Second Quarter, 2018 - 35
The MHEDA Journal - Second Quarter, 2018 - 36
The MHEDA Journal - Second Quarter, 2018 - 37
The MHEDA Journal - Second Quarter, 2018 - UPSIDE, PROFITING FROM THE PROFOUND DEMOGRAPHIC SHIFTS AHEAD
The MHEDA Journal - Second Quarter, 2018 - 39
The MHEDA Journal - Second Quarter, 2018 - 40
The MHEDA Journal - Second Quarter, 2018 - 9 QUESTIONS FOR LEADERS
The MHEDA Journal - Second Quarter, 2018 - 42
The MHEDA Journal - Second Quarter, 2018 - WHEN PROCESSES ARE NO LONGER OPTIONAL
The MHEDA Journal - Second Quarter, 2018 - 44
The MHEDA Journal - Second Quarter, 2018 - 45
The MHEDA Journal - Second Quarter, 2018 - CAN YOU STILL COMPELETE ON YOUR VALUE ADDED?
The MHEDA Journal - Second Quarter, 2018 - 47
The MHEDA Journal - Second Quarter, 2018 - KEEPING PACE WITH CUSTOMER EXPECTATIONS
The MHEDA Journal - Second Quarter, 2018 - 49
The MHEDA Journal - Second Quarter, 2018 - 50
The MHEDA Journal - Second Quarter, 2018 - 51
The MHEDA Journal - Second Quarter, 2018 - WHY CULTURE?
The MHEDA Journal - Second Quarter, 2018 - 53
The MHEDA Journal - Second Quarter, 2018 - 54
The MHEDA Journal - Second Quarter, 2018 - WHAT DO WE DO WITH THE NEW GUY/GIRL?
The MHEDA Journal - Second Quarter, 2018 - 56
The MHEDA Journal - Second Quarter, 2018 - 57
The MHEDA Journal - Second Quarter, 2018 - DATA-DRIVEN TECHNIQUES TO TRANSFORM YOUR DIGITAL MARKETING
The MHEDA Journal - Second Quarter, 2018 - 59
The MHEDA Journal - Second Quarter, 2018 - 60
The MHEDA Journal - Second Quarter, 2018 - NEW DISC DASHBOARD
The MHEDA Journal - Second Quarter, 2018 - 62
The MHEDA Journal - Second Quarter, 2018 - 63
The MHEDA Journal - Second Quarter, 2018 - New Members
The MHEDA Journal - Second Quarter, 2018 - Spotlight on Association News
The MHEDA Journal - Second Quarter, 2018 - 66
The MHEDA Journal - Second Quarter, 2018 - MHEDA Milestones
The MHEDA Journal - Second Quarter, 2018 - Index of Advertisers by Product Category
The MHEDA Journal - Second Quarter, 2018 - Index of Advertisers Alphabetically
The MHEDA Journal - Second Quarter, 2018 - The Last Word
The MHEDA Journal - Second Quarter, 2018 - cover3
The MHEDA Journal - Second Quarter, 2018 - cover4
The MHEDA Journal - Second Quarter, 2018 - outsert1
The MHEDA Journal - Second Quarter, 2018 - outsert2
The MHEDA Journal - Second Quarter, 2018 - outsert3
The MHEDA Journal - Second Quarter, 2018 - outsert4
The MHEDA Journal - Second Quarter, 2018 - outsert5
The MHEDA Journal - Second Quarter, 2018 - outsert6
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