The MHEDA Journal - Third Quarter, 2014 - (Page 44)

MEMBER MARKETING YOUR ANNIVERSARY ANNIVERSARIES Powerful Marketing Advantage: Your Company's Anniversary BY BRIAN BLUFF S uccessful companies have long realized the value of advertising their anniversary. Every year, firms around the world celebrate their nth anniversary, yet few use it for a marketing advantage. This is a huge mistake. 44 MHEDA |

Table of Contents for the Digital Edition of The MHEDA Journal - Third Quarter, 2014

President’s Perspective
From the Desk of Liz Richards
Editor’s Note
Ask Your Board
A Seat at the Table
Women in Business Trends
Happy Anniversary!
MHEDA at 60
A Powerful Marketing Advantage
MHEDA University Calendar
Best of the Best
An Untapped Resource
16 Tools to Build Your Service Labor Business
Personal/professional Relationships With Customers
Calling All Emerging Leaders
Omni-Channel Retailing
Design of the Mheda Disc Report
Convention 2014 Recap
New Members
Spotlight on Association News
MHEDA Milestones
Index of Advertisers by Product Category

The MHEDA Journal - Third Quarter, 2014