The MHEDA Journal - Third Quarter, 2015 - (Page 70)

EMERgINg C O M p E T I T I V E ADVANTAgE LEADERS The Other Competitive Advantage BY BRANT MENSWAR, EMERING LEADERS CONFERENCE SPEAKER A s a young leader in the material handling industry, you recognize the need for a detailed and well-defined process. It is the very nature of your business. In fact, the better your process, the more often it becomes the competitive advantage that separates you from the pack. We feel the same way when we approach collaboration. EmErging LEadErs ConfErEnCE spEakEr Complete Details on pages 75-78 70 MHEDA | A recent article in the Wall Street Journal pointed out the "downside to collaboration" citing recent research at Boston University's Questrom School of Business. According to the study, "collaboration sometimes hinders problem solving because individuals in big groups tend to parrot one another, resulting in a narrow set of solutions." The findings of this study echo the reasons why companies are struggling with the collaborative process. Collaboration needs structure. In fact, as an organization that helps companies operationalize the collaborative process, we would define collaboration as: A process governed by an agreed upon set of norms and behaviors that maximize individual contribution while leveraging the collective intelligence of everyone involved. Finding a group of people that "parrot one another" is no surprise when people do not know where the lines are drawn. How far can I go? Can I be critical? Do I have a voice in the matter? Will my input be

Table of Contents for the Digital Edition of The MHEDA Journal - Third Quarter, 2015

President’s Perspective
From the Desk of Liz Richards
Editor’s Note
Ask Your Board
In Memory
MHEDA University Calendar
MHEDA Member Profile
@ Work
Industry Pulse
Happy Anniversary!
Best of the Best
Celebrating Material Handling Rock Stars
An Interactive Experience
The Trend Toward Automation
Automation and Labor
How to Talk to Someone Significantly Younger or Les Experienced Than You
Integrating Your Online Presence into a Mobile Market
The Other Competitive Advantage
Hack-Proof Your Company’s Social Media
MHEDA Convention Recap
Turning Sales into Profit
Ten Reasons Why You Can’t Fill Jobs
Sucesion Planning
New Members
Spotlight on Association News
MHEDA Milestones
Index to Advertisers by Product Category
The Last Word

The MHEDA Journal - Third Quarter, 2015