The MHEDA Journal - Third Quarter, 2016 - (Page 33)
WOMEN
@WORK
linda anlauf
company: Wholesale Pallet Rack Products - WPRP
title: Pallet Rack Specialist
Years on Job: 6
h
ard work and determination have created the person
I am today. Before I started my career at Wholesale
Pallet Rack Products (WPRP), I worked for a pallet rack
manufacturer for almost eight years. AK Material Handling
Systems, the parent company of WPRP, was actually one of
our largest distributors. At the time that the manufacturer
I had been working for went out of business, WPRP's next
move was expanding its footprint to the East Coast. As I
had been a point of contact for East Coast distributors at
my previous job, I was approached and asked to come on
board to expand WPRP into the East Coast. I was excited
and thrilled at the opportunity. Now, almost six years later,
WPRP has hired a second remote location as well as opened
a warehouse and added three more employees this past
September in East Stroudsburg. It's been evolving through
the years and I've loved playing a role in that evolution.
Marketing
I wear many different hats at WPRP.
Inside sales is one of my primary functions, maintaining our current customer base and also new business
development. I have been challenged
in more ways than I can count! My
passion is learning as much as possible and passing on the information through teaching and training. I
believe in our favorite saying at WPRP
- "Our Goal is to Help You!" I also
play a big role in our marketing. I try
to maintain our presence on all of the
different social platforms, reviewing
sales blasts that go out to our customers as well as promoting industry
events like the MHEDA Convention.
One of our biggest marketing successes has been the WPRP "Would
You Like Fries With That?" video
series. In our industry, networking
is so important. We've recently seen
phenomenal results from our social
media presence and video series. At
MODEX, we saw the incredible reach
that we've had from social media
when companies, some who aren't
even in our industry, would reach out
and tell us they saw our latest video.
Word of mouth is a really powerful
tool and now word of mouth is taking
place on these social platforms.
an industry for everyone
I have been in a MHEDA-Net group
for a couple years now known as
the "Pacesetters," and it has been
a rewarding experience. Recently,
I joined the Women in Industry
MHEDA-NET Group and it's fantastic. It's the first time I've been able to
really network with a group of women
and talk about things that we do or
encounter on a daily basis. Material
handling is still a male-dominated
industry but it shouldn't be that way.
I think we need to get away from the
stigma that it's just for men or that
women wouldn't enjoy it. The industry isn't just about fixing forklifts or
working in a warehouse. It's so much
more than that. There is a huge opportunity in so many areas of a company
that I think people don't often realize
are there.
industry advocate
People don't really stop and consider
our industry at all so they don't realize
how varied the industry is. I have a
yogurt on my desk in front of me and
if I wasn't in the industry, I wouldn't
ever consider the steps that it took to
get this yogurt to my desk. All of the
processes and material handling and
logistics involved. So I think we need
to provide opportunities to see material
handling in action. Set up local tours.
We need to make it real and communicate all of the benefits that the industry has to offer. That's what we're
trying to do with the PaceSetters
MHEDA-NET video series. We're interviewing people to get real people on
screen to explain what is great about
what they do. Everybody is involved
in something different.
The MHEDA Journal | Third Quar ter 2 016
33
Table of Contents for the Digital Edition of The MHEDA Journal - Third Quarter, 2016
Chairman’s Perspective
From the Desk of Liz Richards
Editor’s Note
MHEDA University Calendar
Ask Your Board
MHEDA Member Profile
@Work
Women @Work
Industry Pulse
Best of the Best
MHEDA Member's Populate Dealer Recognition Lists
MHEDA's MVP Program Turns Five
MHEDA MVP and MVS Award Recipients
Happy Anniversary!
Enhancing Safety in the Warehouse
A Look at Ergonomics in the Distribution Center
How to Keep Pallet Rack Safer
Is Your Warehouse Really Safe?
2016 Emerging Leaders Conference
Building and Protecting Your Personal Brand in an Online World
MHEDA Convention Recap
Forklift Dealership Management Conference
Memo to Material Handling Millenials
New Members
Spotlight on Association News
MHEDA Milestones
Index of Advertisers by Product Category
The Last Word
The MHEDA Journal - Third Quarter, 2016
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