The MHEDA Journal - Third Quarter, 2016 - (Page 76)
Building and Protecting Your
Personal Brand in an Online World
What do people find when they 'Google' you
and who controls the message?
BY SAM RICHTER
ou've spent your entire working career carefully crafting and protecting your reputation. You're honest with
suppliers and work exceptionally hard to exceed your
clients' expectations. You are transparent, operate with
integrity, and treat everyone with respect. Your references rave
about what a great person you are.
And then you open a Facebook account.
From any mobile device, anywhere, at
any time you can share what's on your
mind. Were you out with your buddies
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and heard a great joke? Share it with your
friends! Have you received poor service
at a new restaurant? Gripe about it and
let the world know! Do you agree with
the latest rant by Rush Limbaugh? Share
it with your online colleagues!
And guess what? The reputation and
image you've spent your entire career
building have vanished. Instantly. That
great joke about the rabbi, the priest,
and the Irish guy wasn't well received
by your Jewish client, your Catholic
board member, and your Irish coworker. Although your friends appreciated knowing about the restaurant's
poor service, the angry restaurant owners pulled their sponsorship of the nonprofit where you serve on the board.
And sure, your political views are certainly your own business except for the
fact that your best client doesn't agree
and has now decided to give his business to your competitor.
Web 2.0 has literally taken the world
by storm, and it's dramatically different
from its predecessor. Web 1.0 is defined
as one-way communication: A company
creates a website to share information;
a search engine directs people to the
information they seek. Web 2.0 provides
two-way communications that allow
individuals to interact, often in real time,
over the Internet.
Facebook, LinkedIn, Twitter, microblogs, Skype, texting, digital photography, YouTube and other technologies
allow us to communicate in ways previously unimaginable. With mobile
devices, we can broadcast when something occurs. The great benefit of Web 2.0
is that anyone can publish information
for a worldwide audience. The great danger of Web 2.0 is that anyone can publish
information for a worldwide audience.
Web 2.0 is dangerous not simply
because you can share information and
distribute it on a global scale without the
benefit of an editor. The compounding
problem is that what you say online
can be archived and made searchable,
available for anyone to find...forever.
This means that one online mistake can
theoretically come back to haunt you for
the rest of your life.
That's not hyperbole. Remember
Tiger Woods, General David Patraeus,
and Michael Phelps -just to name a few?
They tarnished their reputations with
statements and actions that were captured or disseminated in digital form.
Think it can't happen to you? Think
again. There are countless examples
Table of Contents for the Digital Edition of The MHEDA Journal - Third Quarter, 2016
From the Desk of Liz Richards
MHEDA University Calendar
Ask Your Board
MHEDA Member Profile
Best of the Best
MHEDA Member's Populate Dealer Recognition Lists
MHEDA's MVP Program Turns Five
MHEDA MVP and MVS Award Recipients
Enhancing Safety in the Warehouse
A Look at Ergonomics in the Distribution Center
How to Keep Pallet Rack Safer
Is Your Warehouse Really Safe?
2016 Emerging Leaders Conference
Building and Protecting Your Personal Brand in an Online World
MHEDA Convention Recap
Forklift Dealership Management Conference
Memo to Material Handling Millenials
Spotlight on Association News
Index of Advertisers by Product Category
The Last Word
The MHEDA Journal - Third Quarter, 2016