The MHEDA Journal - Third Quarter, 2017 - 13

FROM THE DESK OF
RAISING THE BAR

LIZ RICHARDS
Do You Believe in Magic?

I

f you attended ProMat this year,
you may have had a chance to hear
the presentation by Magic Johnson.
Since I am not a big sports fan, I wasn't
sure what to expect and frankly, I was
blown away. Kudos to our friends at
MHI for hiring him and what a great
job by Mitch MacDonald from Agile
Business Media who interviewed
Magic during his fireside chat.
As many of you probably know,
MHEDA is a co-sponsor of Classroom
Day at ProMat and the day Magic spoke,
there were about 200 students on the
show floor to learn about our industry
and the career path opportunities within
it. The students were able to watch a
simulcast of Magic's presentation and
afterward, were treated to a personal
visit by Magic and a private Q&A session. What an inspirational man. One
thing he talked about was the importance of paving the way for others and
the importance of understanding our
differences whether it's race, religion,
age or gender. Magic is very focused on
helping minorities and has done some
amazing things for urban America. He
has built successful businesses as a
result and has put thousands to work.
It's a great story about someone who
has very successfully moved from a
celebrity sports figure to an astute business person. Magic's key to success?
He surrounded himself by successful
mentors, asked questions, learned from
them and followed his instincts.
The day before Magic spoke at
ProMat, MHEDA was involved in producing a Women's Supply Chain Forum.
During the session, we heard from a
professional speaker, Judy Hoberman
who presented a program titled: Equal,
Not Identical. We also enjoyed a fascinating panel presentation that included

The very foundation of MHEDA
is mentorship and sharing
with others our stories, our
successes and failures, all with
a common goal of raising the bar
of professionalism and achieving
industry-wide success.
female executives who shared their stories about how they entered this industry and steps they have taken to further
their careers. After the forum, I was on
the show floor and was approached by a
male MHEDA member who challenged
me on the idea of hosting a Women's
Forum and asked "why aren't you
hosting a men's forum?" I must admit
I was a bit taken back and stumbled
over a response. After thinking about
it, here's my take on why it's important to address the needs of women in
our industry, similar to why Magic sees
the importance of addressing the needs
of minorities.

LIZ RICHARDS
CEO
MHEDA
@MHEDAOffice

Women want to and are, integrating
into our industry. And we want them
to join us! It's no secret that women
and men think differently, respond to
problems differently, build relationships differently and often, are faced
with issues that differ from their male
counterparts. It's not wrong, it's not
combative, it's simply different. As a
woman, I don't want to be treated any
differently than a man but I do want
to learn how to best collaborate and
effectively communicate based on our
different perspectives and different
approaches. And if I may be so bold,
I think males should, and for the most
part do, feel the same way. And, to
the gentleman who posed the question, why are we involved in a Women
in Industry initiative? So women and
men can work more productively
with one another by understanding
and embracing our differences and
work more effectively and efficiently
to attain our common goals.
The very foundation of MHEDA is
mentorship and sharing with others
our stories, our successes and failures,
all with a common goal of raising the
bar of professionalism and achieving
industry-wide success.
We hope you can join us later this
year for two exceptional conferences
where we will be learning how to
achieve our personal best. MHEDA's
Emerging Leaders Conference is being
held on July 13 and on November 2,
we will host our first ever Women in
Industry Conference. Both conferences
are being co-sponsored with MHI. As
Magic Johnson said, let's celebrate
and embrace our differences so
together we can grow and achieve
mutual success. As always, I'd love
to hear your thoughts.
The MHEDA Journal | Third Quar ter 2 017

13



Table of Contents for the Digital Edition of The MHEDA Journal - Third Quarter, 2017

Chairman’s Perspective
From the Desk of Liz Richards
Editor’s Note
2017 MHEDA University Calendar
Ask Your Board
MHEDA MEMBER PROFILE
@WORK
WOMEN IN INDUSTRY
INDUSTRY PULSE
BEST OF THE BEST
HAPPY ANNIVERSARY
CLARK MATERIAL HANDLING COMPANY
MHEDA WORKS WITH MSSC TO DEVELOP CERTIFIED FORKLIFT TECHNICIAN DESIGNATION PROGRAM
49 EMPLOYEE ENGAGEMENT IDEAS
2017 EMERGING LEADERS CONFERENCE
DOES YOUR LIFE PASS THE CREATIVITY & INNOVATION QUIZ?
GET CONNECTED, GET AHEAD
MHEDA Convention 2017 Recap
THE MASTER'S PROGRAM IN DEALER MANAGEMENT
KEEP/SELL/GROW-BUSINESS ANALYSIS
New Members
Spotlight on Association News
MHEDA Milestones
Index of Advertisers by Product Category
Index of Advertisers Chronologically
The Last Word
The MHEDA Journal - Third Quarter, 2017 - cover1
The MHEDA Journal - Third Quarter, 2017 - cover2
The MHEDA Journal - Third Quarter, 2017 - 3
The MHEDA Journal - Third Quarter, 2017 - 4
The MHEDA Journal - Third Quarter, 2017 - 5
The MHEDA Journal - Third Quarter, 2017 - 6
The MHEDA Journal - Third Quarter, 2017 - 7
The MHEDA Journal - Third Quarter, 2017 - 8
The MHEDA Journal - Third Quarter, 2017 - 9
The MHEDA Journal - Third Quarter, 2017 - 10
The MHEDA Journal - Third Quarter, 2017 - Chairman’s Perspective
The MHEDA Journal - Third Quarter, 2017 - 12
The MHEDA Journal - Third Quarter, 2017 - From the Desk of Liz Richards
The MHEDA Journal - Third Quarter, 2017 - 14
The MHEDA Journal - Third Quarter, 2017 - Editor’s Note
The MHEDA Journal - Third Quarter, 2017 - 2017 MHEDA University Calendar
The MHEDA Journal - Third Quarter, 2017 - 17
The MHEDA Journal - Third Quarter, 2017 - 18
The MHEDA Journal - Third Quarter, 2017 - 19
The MHEDA Journal - Third Quarter, 2017 - 20
The MHEDA Journal - Third Quarter, 2017 - Ask Your Board
The MHEDA Journal - Third Quarter, 2017 - 22
The MHEDA Journal - Third Quarter, 2017 - 23
The MHEDA Journal - Third Quarter, 2017 - MHEDA MEMBER PROFILE
The MHEDA Journal - Third Quarter, 2017 - 25
The MHEDA Journal - Third Quarter, 2017 - 26
The MHEDA Journal - Third Quarter, 2017 - 27
The MHEDA Journal - Third Quarter, 2017 - 28
The MHEDA Journal - Third Quarter, 2017 - 29
The MHEDA Journal - Third Quarter, 2017 - 30
The MHEDA Journal - Third Quarter, 2017 - 31
The MHEDA Journal - Third Quarter, 2017 - 32
The MHEDA Journal - Third Quarter, 2017 - @WORK
The MHEDA Journal - Third Quarter, 2017 - 34
The MHEDA Journal - Third Quarter, 2017 - WOMEN IN INDUSTRY
The MHEDA Journal - Third Quarter, 2017 - INDUSTRY PULSE
The MHEDA Journal - Third Quarter, 2017 - 37
The MHEDA Journal - Third Quarter, 2017 - BEST OF THE BEST
The MHEDA Journal - Third Quarter, 2017 - 39
The MHEDA Journal - Third Quarter, 2017 - 40
The MHEDA Journal - Third Quarter, 2017 - 41
The MHEDA Journal - Third Quarter, 2017 - HAPPY ANNIVERSARY
The MHEDA Journal - Third Quarter, 2017 - 43
The MHEDA Journal - Third Quarter, 2017 - CLARK MATERIAL HANDLING COMPANY
The MHEDA Journal - Third Quarter, 2017 - 45
The MHEDA Journal - Third Quarter, 2017 - 46
The MHEDA Journal - Third Quarter, 2017 - MHEDA WORKS WITH MSSC TO DEVELOP CERTIFIED FORKLIFT TECHNICIAN DESIGNATION PROGRAM
The MHEDA Journal - Third Quarter, 2017 - 48
The MHEDA Journal - Third Quarter, 2017 - 49
The MHEDA Journal - Third Quarter, 2017 - 49 EMPLOYEE ENGAGEMENT IDEAS
The MHEDA Journal - Third Quarter, 2017 - 51
The MHEDA Journal - Third Quarter, 2017 - 52
The MHEDA Journal - Third Quarter, 2017 - 53
The MHEDA Journal - Third Quarter, 2017 - 54
The MHEDA Journal - Third Quarter, 2017 - 55
The MHEDA Journal - Third Quarter, 2017 - 56
The MHEDA Journal - Third Quarter, 2017 - 57
The MHEDA Journal - Third Quarter, 2017 - 58
The MHEDA Journal - Third Quarter, 2017 - 59
The MHEDA Journal - Third Quarter, 2017 - 60
The MHEDA Journal - Third Quarter, 2017 - 61
The MHEDA Journal - Third Quarter, 2017 - 62
The MHEDA Journal - Third Quarter, 2017 - 63
The MHEDA Journal - Third Quarter, 2017 - 64
The MHEDA Journal - Third Quarter, 2017 - 2017 EMERGING LEADERS CONFERENCE
The MHEDA Journal - Third Quarter, 2017 - 66
The MHEDA Journal - Third Quarter, 2017 - 67
The MHEDA Journal - Third Quarter, 2017 - 68
The MHEDA Journal - Third Quarter, 2017 - 69
The MHEDA Journal - Third Quarter, 2017 - DOES YOUR LIFE PASS THE CREATIVITY & INNOVATION QUIZ?
The MHEDA Journal - Third Quarter, 2017 - 71
The MHEDA Journal - Third Quarter, 2017 - 72
The MHEDA Journal - Third Quarter, 2017 - 73
The MHEDA Journal - Third Quarter, 2017 - GET CONNECTED, GET AHEAD
The MHEDA Journal - Third Quarter, 2017 - 75
The MHEDA Journal - Third Quarter, 2017 - 76
The MHEDA Journal - Third Quarter, 2017 - 77
The MHEDA Journal - Third Quarter, 2017 - 78
The MHEDA Journal - Third Quarter, 2017 - 79
The MHEDA Journal - Third Quarter, 2017 - MHEDA Convention 2017 Recap
The MHEDA Journal - Third Quarter, 2017 - 81
The MHEDA Journal - Third Quarter, 2017 - 82
The MHEDA Journal - Third Quarter, 2017 - 83
The MHEDA Journal - Third Quarter, 2017 - THE MASTER'S PROGRAM IN DEALER MANAGEMENT
The MHEDA Journal - Third Quarter, 2017 - 85
The MHEDA Journal - Third Quarter, 2017 - 86
The MHEDA Journal - Third Quarter, 2017 - 87
The MHEDA Journal - Third Quarter, 2017 - KEEP/SELL/GROW-BUSINESS ANALYSIS
The MHEDA Journal - Third Quarter, 2017 - 89
The MHEDA Journal - Third Quarter, 2017 - New Members
The MHEDA Journal - Third Quarter, 2017 - 91
The MHEDA Journal - Third Quarter, 2017 - 92
The MHEDA Journal - Third Quarter, 2017 - Spotlight on Association News
The MHEDA Journal - Third Quarter, 2017 - 94
The MHEDA Journal - Third Quarter, 2017 - 95
The MHEDA Journal - Third Quarter, 2017 - MHEDA Milestones
The MHEDA Journal - Third Quarter, 2017 - 97
The MHEDA Journal - Third Quarter, 2017 - 98
The MHEDA Journal - Third Quarter, 2017 - Index of Advertisers by Product Category
The MHEDA Journal - Third Quarter, 2017 - 100
The MHEDA Journal - Third Quarter, 2017 - Index of Advertisers Chronologically
The MHEDA Journal - Third Quarter, 2017 - The Last Word
The MHEDA Journal - Third Quarter, 2017 - cover3
The MHEDA Journal - Third Quarter, 2017 - cover4
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