The MHEDA Journal - Third Quarter, 2017 - 29

JEFFERDS CORPORATION

qualified forklift technicians, something
that Sinclair blames, in part, on the rise
of the Internet and computers.
"If you have a mechanical aptitude,
you can be a computer technician and
not get grease under your fingernails,"
he says. "Many of the people that we
used to get, we can't get them anymore.
We used to find people who were just
out working on their pickup truck. It's
harder to find those people today."
Jefferds has a full-time trainer to
get the people they can attract up to
speed on the equipment. One way that
Jefferds has found success in recruiting technicians is to look for returning
military veterans.
"The military has a great training
program," says Sinclair. "They have
to fix helicopters and tanks and all different types of equipment. And many
of those guys are entering the service
out of high school. They don't have
those skills. They had to be trained.
And so, when they get out, they are
already trained by the military. And in

addition to being well-trained, we've
found returning military to be reliable.
They show up on time and they're
competent. I would say we have at
least a dozen and probably more exmilitary people on our staff."
All 300 people across all 10 branches
of the company take the culture that
was begun by Joe Jefferds seriously. A
strong company culture requires buyin throughout the company. And with
that strong culture comes a strong work
ethic and the ability to forge strong
relationships with customers. The company's mission statement, which hangs
in every facility, ends, in big bolded
letters, with the sentence, "Our goal
is to do it right the first time, on time,
every time."

Turnkey Services
The industry-wide trend toward
"one stop shop" dealerships has been
very beneficial to Jefferds Corporation,
who has been a turnkey dealership
for decades.

"Necessity is the mother of invention," says Sinclair. "West Virginia is
a small state. If we were to rely on
just selling lift trucks, we would be a
very small player. So, we had to have
this broad cross-section of products
in order to develop any size. And the
reason that size is important is that you
want to be big enough to have a benefit
structure, if you will, to not just hire
employees but to retain them, because
in the retention is the learning process
that they know how to do what it is you
want them to do in order to take care
of the customer. Whether that's selling
the customer something or servicing
and maintaining the equipment so that
we can retain the relationship with the
customer. And that has led into where
customers are today, that want turnkey operations. We're capable of doing
that, and I think customers appreciate
that we can. We've been pretty lucky
at getting people and getting them to
be part of a culture and getting them
to stay."

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The MHEDA Journal | Third Quar
ter 12:40
2 017 AM
29
4/27/17


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Table of Contents for the Digital Edition of The MHEDA Journal - Third Quarter, 2017

Chairman’s Perspective
From the Desk of Liz Richards
Editor’s Note
2017 MHEDA University Calendar
Ask Your Board
MHEDA MEMBER PROFILE
@WORK
WOMEN IN INDUSTRY
INDUSTRY PULSE
BEST OF THE BEST
HAPPY ANNIVERSARY
CLARK MATERIAL HANDLING COMPANY
MHEDA WORKS WITH MSSC TO DEVELOP CERTIFIED FORKLIFT TECHNICIAN DESIGNATION PROGRAM
49 EMPLOYEE ENGAGEMENT IDEAS
2017 EMERGING LEADERS CONFERENCE
DOES YOUR LIFE PASS THE CREATIVITY & INNOVATION QUIZ?
GET CONNECTED, GET AHEAD
MHEDA Convention 2017 Recap
THE MASTER'S PROGRAM IN DEALER MANAGEMENT
KEEP/SELL/GROW-BUSINESS ANALYSIS
New Members
Spotlight on Association News
MHEDA Milestones
Index of Advertisers by Product Category
Index of Advertisers Chronologically
The Last Word
The MHEDA Journal - Third Quarter, 2017 - cover1
The MHEDA Journal - Third Quarter, 2017 - cover2
The MHEDA Journal - Third Quarter, 2017 - 3
The MHEDA Journal - Third Quarter, 2017 - 4
The MHEDA Journal - Third Quarter, 2017 - 5
The MHEDA Journal - Third Quarter, 2017 - 6
The MHEDA Journal - Third Quarter, 2017 - 7
The MHEDA Journal - Third Quarter, 2017 - 8
The MHEDA Journal - Third Quarter, 2017 - 9
The MHEDA Journal - Third Quarter, 2017 - 10
The MHEDA Journal - Third Quarter, 2017 - Chairman’s Perspective
The MHEDA Journal - Third Quarter, 2017 - 12
The MHEDA Journal - Third Quarter, 2017 - From the Desk of Liz Richards
The MHEDA Journal - Third Quarter, 2017 - 14
The MHEDA Journal - Third Quarter, 2017 - Editor’s Note
The MHEDA Journal - Third Quarter, 2017 - 2017 MHEDA University Calendar
The MHEDA Journal - Third Quarter, 2017 - 17
The MHEDA Journal - Third Quarter, 2017 - 18
The MHEDA Journal - Third Quarter, 2017 - 19
The MHEDA Journal - Third Quarter, 2017 - 20
The MHEDA Journal - Third Quarter, 2017 - Ask Your Board
The MHEDA Journal - Third Quarter, 2017 - 22
The MHEDA Journal - Third Quarter, 2017 - 23
The MHEDA Journal - Third Quarter, 2017 - MHEDA MEMBER PROFILE
The MHEDA Journal - Third Quarter, 2017 - 25
The MHEDA Journal - Third Quarter, 2017 - 26
The MHEDA Journal - Third Quarter, 2017 - 27
The MHEDA Journal - Third Quarter, 2017 - 28
The MHEDA Journal - Third Quarter, 2017 - 29
The MHEDA Journal - Third Quarter, 2017 - 30
The MHEDA Journal - Third Quarter, 2017 - 31
The MHEDA Journal - Third Quarter, 2017 - 32
The MHEDA Journal - Third Quarter, 2017 - @WORK
The MHEDA Journal - Third Quarter, 2017 - 34
The MHEDA Journal - Third Quarter, 2017 - WOMEN IN INDUSTRY
The MHEDA Journal - Third Quarter, 2017 - INDUSTRY PULSE
The MHEDA Journal - Third Quarter, 2017 - 37
The MHEDA Journal - Third Quarter, 2017 - BEST OF THE BEST
The MHEDA Journal - Third Quarter, 2017 - 39
The MHEDA Journal - Third Quarter, 2017 - 40
The MHEDA Journal - Third Quarter, 2017 - 41
The MHEDA Journal - Third Quarter, 2017 - HAPPY ANNIVERSARY
The MHEDA Journal - Third Quarter, 2017 - 43
The MHEDA Journal - Third Quarter, 2017 - CLARK MATERIAL HANDLING COMPANY
The MHEDA Journal - Third Quarter, 2017 - 45
The MHEDA Journal - Third Quarter, 2017 - 46
The MHEDA Journal - Third Quarter, 2017 - MHEDA WORKS WITH MSSC TO DEVELOP CERTIFIED FORKLIFT TECHNICIAN DESIGNATION PROGRAM
The MHEDA Journal - Third Quarter, 2017 - 48
The MHEDA Journal - Third Quarter, 2017 - 49
The MHEDA Journal - Third Quarter, 2017 - 49 EMPLOYEE ENGAGEMENT IDEAS
The MHEDA Journal - Third Quarter, 2017 - 51
The MHEDA Journal - Third Quarter, 2017 - 52
The MHEDA Journal - Third Quarter, 2017 - 53
The MHEDA Journal - Third Quarter, 2017 - 54
The MHEDA Journal - Third Quarter, 2017 - 55
The MHEDA Journal - Third Quarter, 2017 - 56
The MHEDA Journal - Third Quarter, 2017 - 57
The MHEDA Journal - Third Quarter, 2017 - 58
The MHEDA Journal - Third Quarter, 2017 - 59
The MHEDA Journal - Third Quarter, 2017 - 60
The MHEDA Journal - Third Quarter, 2017 - 61
The MHEDA Journal - Third Quarter, 2017 - 62
The MHEDA Journal - Third Quarter, 2017 - 63
The MHEDA Journal - Third Quarter, 2017 - 64
The MHEDA Journal - Third Quarter, 2017 - 2017 EMERGING LEADERS CONFERENCE
The MHEDA Journal - Third Quarter, 2017 - 66
The MHEDA Journal - Third Quarter, 2017 - 67
The MHEDA Journal - Third Quarter, 2017 - 68
The MHEDA Journal - Third Quarter, 2017 - 69
The MHEDA Journal - Third Quarter, 2017 - DOES YOUR LIFE PASS THE CREATIVITY & INNOVATION QUIZ?
The MHEDA Journal - Third Quarter, 2017 - 71
The MHEDA Journal - Third Quarter, 2017 - 72
The MHEDA Journal - Third Quarter, 2017 - 73
The MHEDA Journal - Third Quarter, 2017 - GET CONNECTED, GET AHEAD
The MHEDA Journal - Third Quarter, 2017 - 75
The MHEDA Journal - Third Quarter, 2017 - 76
The MHEDA Journal - Third Quarter, 2017 - 77
The MHEDA Journal - Third Quarter, 2017 - 78
The MHEDA Journal - Third Quarter, 2017 - 79
The MHEDA Journal - Third Quarter, 2017 - MHEDA Convention 2017 Recap
The MHEDA Journal - Third Quarter, 2017 - 81
The MHEDA Journal - Third Quarter, 2017 - 82
The MHEDA Journal - Third Quarter, 2017 - 83
The MHEDA Journal - Third Quarter, 2017 - THE MASTER'S PROGRAM IN DEALER MANAGEMENT
The MHEDA Journal - Third Quarter, 2017 - 85
The MHEDA Journal - Third Quarter, 2017 - 86
The MHEDA Journal - Third Quarter, 2017 - 87
The MHEDA Journal - Third Quarter, 2017 - KEEP/SELL/GROW-BUSINESS ANALYSIS
The MHEDA Journal - Third Quarter, 2017 - 89
The MHEDA Journal - Third Quarter, 2017 - New Members
The MHEDA Journal - Third Quarter, 2017 - 91
The MHEDA Journal - Third Quarter, 2017 - 92
The MHEDA Journal - Third Quarter, 2017 - Spotlight on Association News
The MHEDA Journal - Third Quarter, 2017 - 94
The MHEDA Journal - Third Quarter, 2017 - 95
The MHEDA Journal - Third Quarter, 2017 - MHEDA Milestones
The MHEDA Journal - Third Quarter, 2017 - 97
The MHEDA Journal - Third Quarter, 2017 - 98
The MHEDA Journal - Third Quarter, 2017 - Index of Advertisers by Product Category
The MHEDA Journal - Third Quarter, 2017 - 100
The MHEDA Journal - Third Quarter, 2017 - Index of Advertisers Chronologically
The MHEDA Journal - Third Quarter, 2017 - The Last Word
The MHEDA Journal - Third Quarter, 2017 - cover3
The MHEDA Journal - Third Quarter, 2017 - cover4
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