The MHEDA Journal - Third Quarter, 2017 - 33

@WORK
DAVE SEWICH
Company: AK Material Handling Systems
Title: Marketing Communications Strategist
Years on Job: 3

M

y journey at AK Material Handling Systems
and in the material handling industry started
as an intern, while I was finishing up school
in Duluth, Minnesota. I worked full-time over the
summer that year as a marketing intern, attempting
to learn all of the nuances of inbound marketing in
the material handing industry. I was then grateful
to have been offered a full-time position in inside
sales and marketing upon graduation. Eventually, I
earned additional marketing responsibilities, and am
now focused on generating inbound leads, primarily
through digital marketing channels. Going into that
internship, I knew nothing about the industry. Since
then, I've tried to be a complete sponge and soak
up as much knowledge about the industry as I can.

Marketing Challenges
Material Handling definitely has its own unique
challenges as an industry. One of the biggest challenges from a marketing standpoint is meeting the
needs of a wide range of age groups and demographics.
In my own experience, many young professionals in
the industry prefer digital channels like social media,
email, and primarily digital documents, while many
who entered and gained experience in the industry
prior to these technologies may prefer more traditional
channels, and often value simplicity and straightforwardness. Of course, there is a ton of overlap and I'm
speaking in broad generalizations. The most effective
method is to try to meet the needs of individuals and
the businesses they work for whenever possible.

Communication
Strong communication is essential in my day-to-day
job, as it is with most of the people I work alongside.
Communication is the building block of effective strategy, content production, project management and so
many other important things. Without effective and
timely communication, everything begins to break
down. One of the skills I use quite a bit is writing.
It's not that I'm particularly good at it, but I enjoy
doing it for a few hours at a time, which allows me
to write at least a couple of articles each month and
do things like update web page copy without getting
bored or discouraged.

Tools
I wouldn't be able to do my job without the CRM
that our company uses or the Google Suite of tools.
There are also project management SaaS platforms that
make my job and the jobs of the marketing team much
easier. Honorable mention goes to my standing desk,
because I feel like it helps me to be more productive
and comfortable.

Learning The Trade
The vast majority of the skills I use here have been
learned, either with the help of the awesome people we
have here or my experiences in school. In school I had
to develop work habits, learn how to write, and practice
giving presentations over and over. When I came to AK,
the people here became mentors who were willing to
teach me everything they knew about the business, the
material handling industry, and marketing. Between
these two experiences, I've learned much of what I use
today. I found that I became a much better marketer
after having gained experience in material handling
sales. Much of the marketing material deals directly
with product specs and uses, so it's challenging to be a
very good salesperson or marketer without having at
least a basic working knowledge of your product and
service offerings.
The MHEDA Journal | Third Quar ter 2 017

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Table of Contents for the Digital Edition of The MHEDA Journal - Third Quarter, 2017

Chairman’s Perspective
From the Desk of Liz Richards
Editor’s Note
2017 MHEDA University Calendar
Ask Your Board
MHEDA MEMBER PROFILE
@WORK
WOMEN IN INDUSTRY
INDUSTRY PULSE
BEST OF THE BEST
HAPPY ANNIVERSARY
CLARK MATERIAL HANDLING COMPANY
MHEDA WORKS WITH MSSC TO DEVELOP CERTIFIED FORKLIFT TECHNICIAN DESIGNATION PROGRAM
49 EMPLOYEE ENGAGEMENT IDEAS
2017 EMERGING LEADERS CONFERENCE
DOES YOUR LIFE PASS THE CREATIVITY & INNOVATION QUIZ?
GET CONNECTED, GET AHEAD
MHEDA Convention 2017 Recap
THE MASTER'S PROGRAM IN DEALER MANAGEMENT
KEEP/SELL/GROW-BUSINESS ANALYSIS
New Members
Spotlight on Association News
MHEDA Milestones
Index of Advertisers by Product Category
Index of Advertisers Chronologically
The Last Word
The MHEDA Journal - Third Quarter, 2017 - cover1
The MHEDA Journal - Third Quarter, 2017 - cover2
The MHEDA Journal - Third Quarter, 2017 - 3
The MHEDA Journal - Third Quarter, 2017 - 4
The MHEDA Journal - Third Quarter, 2017 - 5
The MHEDA Journal - Third Quarter, 2017 - 6
The MHEDA Journal - Third Quarter, 2017 - 7
The MHEDA Journal - Third Quarter, 2017 - 8
The MHEDA Journal - Third Quarter, 2017 - 9
The MHEDA Journal - Third Quarter, 2017 - 10
The MHEDA Journal - Third Quarter, 2017 - Chairman’s Perspective
The MHEDA Journal - Third Quarter, 2017 - 12
The MHEDA Journal - Third Quarter, 2017 - From the Desk of Liz Richards
The MHEDA Journal - Third Quarter, 2017 - 14
The MHEDA Journal - Third Quarter, 2017 - Editor’s Note
The MHEDA Journal - Third Quarter, 2017 - 2017 MHEDA University Calendar
The MHEDA Journal - Third Quarter, 2017 - 17
The MHEDA Journal - Third Quarter, 2017 - 18
The MHEDA Journal - Third Quarter, 2017 - 19
The MHEDA Journal - Third Quarter, 2017 - 20
The MHEDA Journal - Third Quarter, 2017 - Ask Your Board
The MHEDA Journal - Third Quarter, 2017 - 22
The MHEDA Journal - Third Quarter, 2017 - 23
The MHEDA Journal - Third Quarter, 2017 - MHEDA MEMBER PROFILE
The MHEDA Journal - Third Quarter, 2017 - 25
The MHEDA Journal - Third Quarter, 2017 - 26
The MHEDA Journal - Third Quarter, 2017 - 27
The MHEDA Journal - Third Quarter, 2017 - 28
The MHEDA Journal - Third Quarter, 2017 - 29
The MHEDA Journal - Third Quarter, 2017 - 30
The MHEDA Journal - Third Quarter, 2017 - 31
The MHEDA Journal - Third Quarter, 2017 - 32
The MHEDA Journal - Third Quarter, 2017 - @WORK
The MHEDA Journal - Third Quarter, 2017 - 34
The MHEDA Journal - Third Quarter, 2017 - WOMEN IN INDUSTRY
The MHEDA Journal - Third Quarter, 2017 - INDUSTRY PULSE
The MHEDA Journal - Third Quarter, 2017 - 37
The MHEDA Journal - Third Quarter, 2017 - BEST OF THE BEST
The MHEDA Journal - Third Quarter, 2017 - 39
The MHEDA Journal - Third Quarter, 2017 - 40
The MHEDA Journal - Third Quarter, 2017 - 41
The MHEDA Journal - Third Quarter, 2017 - HAPPY ANNIVERSARY
The MHEDA Journal - Third Quarter, 2017 - 43
The MHEDA Journal - Third Quarter, 2017 - CLARK MATERIAL HANDLING COMPANY
The MHEDA Journal - Third Quarter, 2017 - 45
The MHEDA Journal - Third Quarter, 2017 - 46
The MHEDA Journal - Third Quarter, 2017 - MHEDA WORKS WITH MSSC TO DEVELOP CERTIFIED FORKLIFT TECHNICIAN DESIGNATION PROGRAM
The MHEDA Journal - Third Quarter, 2017 - 48
The MHEDA Journal - Third Quarter, 2017 - 49
The MHEDA Journal - Third Quarter, 2017 - 49 EMPLOYEE ENGAGEMENT IDEAS
The MHEDA Journal - Third Quarter, 2017 - 51
The MHEDA Journal - Third Quarter, 2017 - 52
The MHEDA Journal - Third Quarter, 2017 - 53
The MHEDA Journal - Third Quarter, 2017 - 54
The MHEDA Journal - Third Quarter, 2017 - 55
The MHEDA Journal - Third Quarter, 2017 - 56
The MHEDA Journal - Third Quarter, 2017 - 57
The MHEDA Journal - Third Quarter, 2017 - 58
The MHEDA Journal - Third Quarter, 2017 - 59
The MHEDA Journal - Third Quarter, 2017 - 60
The MHEDA Journal - Third Quarter, 2017 - 61
The MHEDA Journal - Third Quarter, 2017 - 62
The MHEDA Journal - Third Quarter, 2017 - 63
The MHEDA Journal - Third Quarter, 2017 - 64
The MHEDA Journal - Third Quarter, 2017 - 2017 EMERGING LEADERS CONFERENCE
The MHEDA Journal - Third Quarter, 2017 - 66
The MHEDA Journal - Third Quarter, 2017 - 67
The MHEDA Journal - Third Quarter, 2017 - 68
The MHEDA Journal - Third Quarter, 2017 - 69
The MHEDA Journal - Third Quarter, 2017 - DOES YOUR LIFE PASS THE CREATIVITY & INNOVATION QUIZ?
The MHEDA Journal - Third Quarter, 2017 - 71
The MHEDA Journal - Third Quarter, 2017 - 72
The MHEDA Journal - Third Quarter, 2017 - 73
The MHEDA Journal - Third Quarter, 2017 - GET CONNECTED, GET AHEAD
The MHEDA Journal - Third Quarter, 2017 - 75
The MHEDA Journal - Third Quarter, 2017 - 76
The MHEDA Journal - Third Quarter, 2017 - 77
The MHEDA Journal - Third Quarter, 2017 - 78
The MHEDA Journal - Third Quarter, 2017 - 79
The MHEDA Journal - Third Quarter, 2017 - MHEDA Convention 2017 Recap
The MHEDA Journal - Third Quarter, 2017 - 81
The MHEDA Journal - Third Quarter, 2017 - 82
The MHEDA Journal - Third Quarter, 2017 - 83
The MHEDA Journal - Third Quarter, 2017 - THE MASTER'S PROGRAM IN DEALER MANAGEMENT
The MHEDA Journal - Third Quarter, 2017 - 85
The MHEDA Journal - Third Quarter, 2017 - 86
The MHEDA Journal - Third Quarter, 2017 - 87
The MHEDA Journal - Third Quarter, 2017 - KEEP/SELL/GROW-BUSINESS ANALYSIS
The MHEDA Journal - Third Quarter, 2017 - 89
The MHEDA Journal - Third Quarter, 2017 - New Members
The MHEDA Journal - Third Quarter, 2017 - 91
The MHEDA Journal - Third Quarter, 2017 - 92
The MHEDA Journal - Third Quarter, 2017 - Spotlight on Association News
The MHEDA Journal - Third Quarter, 2017 - 94
The MHEDA Journal - Third Quarter, 2017 - 95
The MHEDA Journal - Third Quarter, 2017 - MHEDA Milestones
The MHEDA Journal - Third Quarter, 2017 - 97
The MHEDA Journal - Third Quarter, 2017 - 98
The MHEDA Journal - Third Quarter, 2017 - Index of Advertisers by Product Category
The MHEDA Journal - Third Quarter, 2017 - 100
The MHEDA Journal - Third Quarter, 2017 - Index of Advertisers Chronologically
The MHEDA Journal - Third Quarter, 2017 - The Last Word
The MHEDA Journal - Third Quarter, 2017 - cover3
The MHEDA Journal - Third Quarter, 2017 - cover4
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