The MHEDA Journal - Fourth Quarter, 2013 - (Page 60)
Want to Grow?
BY ALEX L. GOLDFAYN
ere's a simple, tragic truth about
the vast majority or distributors
and manufacturers: not enough
prospective buyers know about your
company and the wonderful things
you can do to help them.
And people deserve to know, because
your work is excellent.
I know this because you've probably
been in business for years, maybe a
decade or longer. You probably have
customers who have been with you
for just as long. They could have left,
taking their business and their trust
elsewhere. But they haven't. They've
stayed with you. You have relationships. You deliver on what you promise, often going above and beyond.
Why don't more companies come
calling? Why don't more people know
about you and your company? That's
the tragedy here. People in your target
markets deserve to know about you,
because you can really help them. Why
don't enough people know, then? Why
are you a best-kept secret?
Because you aren't telling enough
prospective buyers about how you can
help. You aren't marketing enough.
The Low Hanging Fruit
My average client grows by 20 percent in the first year we work together.
Through my marketing and consulting business, I help companies quickly
increase revenue with good, fast marketing - from the Fortune 500, to the
publicly traded, from the closely held
mid-size family business to the start-up.
MHEDA | themhedajournal.org
I can tell you from experience that
there's nothing you can do that will
grow your organization as quickly,
effectively and dramatically as improving your marketing. Ironically, sales
improvement won't grow your business as quickly as executing more
marketing better. That's because
sales is one-on-one, but marketing is
You can't have sales meetings at multiple buyers' offices at the same time.
But you can market your value directly
to thousands of highly-qualified buyers
Table of Contents for the Digital Edition of The MHEDA Journal - Fourth Quarter, 2013
From the Desk of Liz Richards
Ask Your Board
2014 CRITICAL IMPACT FACTORS
MHEDA Member Profile
Collaboratively Solving Any Issue
Field Service Technicians Go Mobile
Industry Legend Howard Bernstein Gives Back
Greening the Supply Chain through Systems Thinking and Collaboration
Getting to the Top
Want to Grow? Market!
A Totally Mental Makeover
Spotlight on Association News
Index to Advertisers by Product Category
The MHEDA Journal - Fourth Quarter, 2013