The MHEDA Journal - Fourth Quarter, 2014 - (Page 65)
Six Surprising Reasons to
enhance Your Business ethics
BY JEFF HAVENS
usiness ethics are usually boring. I know
that when you read the word 'ethics,' a
little tiny piece of your soul dies. "Why do
people always want me to be ethical?" I can hear
you shouting. "Why can't I just do whatever I want
and plunder the world like my Viking ancestors of
yore?" Well you can if you want, but I would argue
that the Vikings went extinct precisely because
they were so unethical. (Although their beards
are certainly coming back into fashion.)
More importantly, here are six reasons you should consider focusing some of your energy on improving your
1. Consumers are willing to pay more for products created
ethically - Have you seen the prices for ethically-produced food and soap and detergent and hair extensions?
They're crazy high! And people are happily paying for
them. So be more ethical and you can steal more of their
money. How's that for a great reason to be ethical!
2. There's nowhere to hide - The stupid Internet has made
it virtually impossible to get away with anything anymore.
I mean, those Google people walk down our streets with
98 cameras strapped to their backs. Do you really think
you're not going to get found out?
3. Strong ethics build consumer trust - Which in turn causes
them to give you more of their money. Machiavelli would
be so proud of me right now!
4. Being upfront about mistakes and problems makes
for stronger business relationships - Or you can hide
everything from everyone until you can't anymore and
your carefully constructed house of cards explodes into
little card bits. That's what Enron did. So if you simply
love courtrooms, skip this one.
5. Millennials love this stuff - Those crazy millennials with
their weird idealism and desire to improve the world.
They're obviously delusional, but they do have a lot of
money to spend...
6. Prison food is not as good as it looks - And it doesn't
really look all that good to begin with.
See? That wasn't so painful, was it? Now if you'll excuse
me, I have to go set a shining example for the rest of the
world. I think I'm going to start by returning this wallet I
just found, if for no other reason than because it had no
money in it and credit card companies have gotten really
good at fraud detection.
Jeff Havens is a keynote speaker and corporate trainer
who addresses leadership, generational issues and other
areas of professional development through a unique blend
of content and entertainment. He has been a regular guest
on Fox Business News and featured on CNBC, Businessweek
and Bloomberg News. To read more from Jeff Havens, visit
The MHEDA Journal | Fourth Quar ter 2 014
Table of Contents for the Digital Edition of The MHEDA Journal - Fourth Quarter, 2014
A Lifelong Dream
The Technology Revolution
MHEDA’s 2015 Critical Impact Factors
60 World-Changing Innovations
Innovative Solutions to Unique Chalenges
Mobile Web – Trend or Reality?
Six Surprising Reasons to Enhance Your Busines Ethics
Never Drop Your Prices Again!
Benchmarking, What’s It All About?
The MHEDA Journal - Fourth Quarter, 2014