The MHEDA Journal - Fourth Quarter, 2016 - 83

SALES INTELLIGENCE Finding Files: From company proposals to attendee lists to keynote presentations, people and organizations think that the files they post online for others to download are secure. But if not properly protected, Google can index the data and make it available to those who know how to look. Finding an article, industry report, list of names, research study, etc. are quick ways to learn about an organization. 1. Enter the information you want and/or the company name (use quotations around phrases e.g. "paper industry" or "Widget Corporation"). 2. Enter filetype: (filetype colon) and then choose a filetype extension e.g. pdf = adobe acrobat; xls or xlsx = Excel spreadsheets; ppt or pptx = PowerPoint documents; doc or docx = Word documents. For example... * will search for a paper industry membership list in Excel format. Or said another way...a PROSPECT list for companies within the Paper Industry. * will locate research reports and/ or articles related to trends or issues in the plastics industry. Reference this information in a sales call or during a program and you achieve instant credibility. The Latest News: In Google, enter the name of a company or a person within quotation marks ("Acme Corporation" or "Joe Smith"). On Google's search results page, look for the navigation bar just under the search form. Click the "News" and Google will refresh the results and deliver recent news articles related to your search. Too many results? On the news results page, click "Search Tools" in the navigation bar. Click the "Any Time" button and from the pull-down menu, select a time period to limit the articles you see to a specific date range. Not getting any Google news results? It happens, especially if your prospect or client is a smaller company or association. In this case, try YouGotTheNews. com (www.yougotthenews.com). YouGotTheNews searches local, national, and business news sources. Make sure to click the various tabs to sort your results by news type, and toggle from "Relevancy" to "Date" by clicking the corresponding button on the right side. What kind of impression do you think you'll make when, upon meeting a new prospect, that you reference an article in which the company or person is featured? Think of the powerful speech you can craft by reading articles about the company where you're presenting. Imagine the credibility you'll gain with an audience if you reference industry issues, companies within the industry, and research data featured in press releases and articles. LinkedIn.com: With more than 300 million people having LinkedIn profiles, DESIGNED TO PERFORM You demand a lot from your material handling system - Dynamic Storage Steel King delivers. Our highly durable racks, containers and safety systems are designed to meet your needs - increasing your workplace safety and efficiency. * AS/RS Storage Systems * Multi-Level Pick Modules * Flow & Pushback Systems Pallet Rack * Pallet Racks * Portable and Custom Shipping Racks * Industrial Containers * Industrial Guard Rails * Drive-In Racks * Cantilever Racks * Mezzanines / Work Platforms Rack PickStorage Module Systems Systems Ask for our Pallet Rack Design Guide. Cantilever Rack 800.826.0203 814343_Steel.indd 1 steelking.com/guide www.steelking.com The MHEDA Journal | Fourth Quar ter 8/4/16 2 016 83 11:03 PM http://www.yougotthenews.com http://www.LinkedIn.com http://steelking.com/guide http://www.steelking.com/guide http://www.steelking.com

Table of Contents for the Digital Edition of The MHEDA Journal - Fourth Quarter, 2016

Chairman’s Perspective
From the Desk of Liz Richards
Editor’s Note
Ask Your Board
2016 MHEDA University Calendar
Women in Industry
Mheda Mvp And Mvs Recipients
Mheda Member Profile
@Work
Women @Work
Industry Pulse
Sales Success Stories
2017 Critical Impact Factors
Planning The 2017 Critical Impact Factors
Making Sense Of “All The Things”
Mobile – A Necessity For B2b Marketing
Big Challenge For Small Business
How To Make Millennials Loyal To Your Organization
Returnable Racks And Containers Are A Big Trend In Environmental (And Cost-Effective) Packaging
Sales Intel
Generating Adequate Profit In Turbulent Times
New Members
Spotlight on Association News
MHEDA Milestones
Index of Advertisers by Product Category
The Last Word
The MHEDA Journal - Fourth Quarter, 2016 - cover1
The MHEDA Journal - Fourth Quarter, 2016 - cover2
The MHEDA Journal - Fourth Quarter, 2016 - 3
The MHEDA Journal - Fourth Quarter, 2016 - 4
The MHEDA Journal - Fourth Quarter, 2016 - 5
The MHEDA Journal - Fourth Quarter, 2016 - 6
The MHEDA Journal - Fourth Quarter, 2016 - 7
The MHEDA Journal - Fourth Quarter, 2016 - 8
The MHEDA Journal - Fourth Quarter, 2016 - 9
The MHEDA Journal - Fourth Quarter, 2016 - 10
The MHEDA Journal - Fourth Quarter, 2016 - Chairman’s Perspective
The MHEDA Journal - Fourth Quarter, 2016 - 12
The MHEDA Journal - Fourth Quarter, 2016 - From the Desk of Liz Richards
The MHEDA Journal - Fourth Quarter, 2016 - 14
The MHEDA Journal - Fourth Quarter, 2016 - Editor’s Note
The MHEDA Journal - Fourth Quarter, 2016 - 16
The MHEDA Journal - Fourth Quarter, 2016 - Ask Your Board
The MHEDA Journal - Fourth Quarter, 2016 - 18
The MHEDA Journal - Fourth Quarter, 2016 - 19
The MHEDA Journal - Fourth Quarter, 2016 - 2016 MHEDA University Calendar
The MHEDA Journal - Fourth Quarter, 2016 - 21
The MHEDA Journal - Fourth Quarter, 2016 - 22
The MHEDA Journal - Fourth Quarter, 2016 - Women in Industry
The MHEDA Journal - Fourth Quarter, 2016 - Mheda Mvp And Mvs Recipients
The MHEDA Journal - Fourth Quarter, 2016 - 25
The MHEDA Journal - Fourth Quarter, 2016 - Mheda Member Profile
The MHEDA Journal - Fourth Quarter, 2016 - 27
The MHEDA Journal - Fourth Quarter, 2016 - 28
The MHEDA Journal - Fourth Quarter, 2016 - 29
The MHEDA Journal - Fourth Quarter, 2016 - 30
The MHEDA Journal - Fourth Quarter, 2016 - @Work
The MHEDA Journal - Fourth Quarter, 2016 - 32
The MHEDA Journal - Fourth Quarter, 2016 - Women @Work
The MHEDA Journal - Fourth Quarter, 2016 - Industry Pulse
The MHEDA Journal - Fourth Quarter, 2016 - 35
The MHEDA Journal - Fourth Quarter, 2016 - Sales Success Stories
The MHEDA Journal - Fourth Quarter, 2016 - 37
The MHEDA Journal - Fourth Quarter, 2016 - 38
The MHEDA Journal - Fourth Quarter, 2016 - 39
The MHEDA Journal - Fourth Quarter, 2016 - 40
The MHEDA Journal - Fourth Quarter, 2016 - 41
The MHEDA Journal - Fourth Quarter, 2016 - 42
The MHEDA Journal - Fourth Quarter, 2016 - 43
The MHEDA Journal - Fourth Quarter, 2016 - 44
The MHEDA Journal - Fourth Quarter, 2016 - 45
The MHEDA Journal - Fourth Quarter, 2016 - 46
The MHEDA Journal - Fourth Quarter, 2016 - 47
The MHEDA Journal - Fourth Quarter, 2016 - 48
The MHEDA Journal - Fourth Quarter, 2016 - 49
The MHEDA Journal - Fourth Quarter, 2016 - 50
The MHEDA Journal - Fourth Quarter, 2016 - 51
The MHEDA Journal - Fourth Quarter, 2016 - 52
The MHEDA Journal - Fourth Quarter, 2016 - 53
The MHEDA Journal - Fourth Quarter, 2016 - 54
The MHEDA Journal - Fourth Quarter, 2016 - 55
The MHEDA Journal - Fourth Quarter, 2016 - 56
The MHEDA Journal - Fourth Quarter, 2016 - 57
The MHEDA Journal - Fourth Quarter, 2016 - 58
The MHEDA Journal - Fourth Quarter, 2016 - 59
The MHEDA Journal - Fourth Quarter, 2016 - 2017 Critical Impact Factors
The MHEDA Journal - Fourth Quarter, 2016 - 61
The MHEDA Journal - Fourth Quarter, 2016 - Planning The 2017 Critical Impact Factors
The MHEDA Journal - Fourth Quarter, 2016 - 63
The MHEDA Journal - Fourth Quarter, 2016 - Making Sense Of “All The Things”
The MHEDA Journal - Fourth Quarter, 2016 - 65
The MHEDA Journal - Fourth Quarter, 2016 - Mobile – A Necessity For B2b Marketing
The MHEDA Journal - Fourth Quarter, 2016 - 67
The MHEDA Journal - Fourth Quarter, 2016 - 68
The MHEDA Journal - Fourth Quarter, 2016 - 69
The MHEDA Journal - Fourth Quarter, 2016 - Big Challenge For Small Business
The MHEDA Journal - Fourth Quarter, 2016 - 71
The MHEDA Journal - Fourth Quarter, 2016 - 72
The MHEDA Journal - Fourth Quarter, 2016 - 73
The MHEDA Journal - Fourth Quarter, 2016 - 74
The MHEDA Journal - Fourth Quarter, 2016 - 75
The MHEDA Journal - Fourth Quarter, 2016 - How To Make Millennials Loyal To Your Organization
The MHEDA Journal - Fourth Quarter, 2016 - 77
The MHEDA Journal - Fourth Quarter, 2016 - Returnable Racks And Containers Are A Big Trend In Environmental (And Cost-Effective) Packaging
The MHEDA Journal - Fourth Quarter, 2016 - 79
The MHEDA Journal - Fourth Quarter, 2016 - Sales Intel
The MHEDA Journal - Fourth Quarter, 2016 - 81
The MHEDA Journal - Fourth Quarter, 2016 - 82
The MHEDA Journal - Fourth Quarter, 2016 - 83
The MHEDA Journal - Fourth Quarter, 2016 - 84
The MHEDA Journal - Fourth Quarter, 2016 - 85
The MHEDA Journal - Fourth Quarter, 2016 - Generating Adequate Profit In Turbulent Times
The MHEDA Journal - Fourth Quarter, 2016 - 87
The MHEDA Journal - Fourth Quarter, 2016 - 88
The MHEDA Journal - Fourth Quarter, 2016 - New Members
The MHEDA Journal - Fourth Quarter, 2016 - 90
The MHEDA Journal - Fourth Quarter, 2016 - Spotlight on Association News
The MHEDA Journal - Fourth Quarter, 2016 - 92
The MHEDA Journal - Fourth Quarter, 2016 - 93
The MHEDA Journal - Fourth Quarter, 2016 - 94
The MHEDA Journal - Fourth Quarter, 2016 - MHEDA Milestones
The MHEDA Journal - Fourth Quarter, 2016 - 96
The MHEDA Journal - Fourth Quarter, 2016 - 97
The MHEDA Journal - Fourth Quarter, 2016 - Index of Advertisers by Product Category
The MHEDA Journal - Fourth Quarter, 2016 - 99
The MHEDA Journal - Fourth Quarter, 2016 - 100
The MHEDA Journal - Fourth Quarter, 2016 - 101
The MHEDA Journal - Fourth Quarter, 2016 - The Last Word
The MHEDA Journal - Fourth Quarter, 2016 - cover3
The MHEDA Journal - Fourth Quarter, 2016 - cover4
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