BUILDING ENERGY - Spring 2018 - 33

Goals need to be exciting and
challenging, yet perceived as feasible. 30%
by 2030 maybe a challenging goal. 100%
by 2050 could be too far-off to matter
if there are no intermediate steps. Thus,
ability to set up meaningful, measurable
milestones is critical to the overall success
of the effort. The goal of becoming a Net
Zero Energy Facility might fit the bill in
terms of all these criteria. To reach Net
Zero you have to address efficiency, unless
you have deep pockets for investments in
massive power generation.
A less-quoted part of JFK's speech
had some somber words: "If we are to
go only halfway, or reduce our sights in
the face of difficulty, in my judgment it
would be better not to go at all." A less
ambitious goal could be specific to systems,
buildings or various other components. For
example, an organization could set a goal
of getting rid of all desktop printers or all
space heaters as a strategy for conserving
energy. These two items are highly visible
and systematic to the overall operations
of any organization and by looking at
them through a sustainable lens, they can
serve as examples for further education,
communication and program expansion.
POSITIVE APPROACH
The principles of the nudge theory were
popularized by Nudge: Improving Decisions
About Health, Wealth, and Happiness,
by Richard H. Thaler, winner of the 2017
Nobel Memorial Prize in Economics, and
Cass R. Sunstein. These principles are
widely used by professionals when setting
up behavior based programs: the idea is
to nudge people towards desired, good
behavior, and nudge them away from
undesired, bad behaviors. Special reminder
notes left in offices, when occupants
leave lights or other items on typically
represent this approach. Organizations not
engaging behavioral experts tend to focus
on putting together and posting internal
policies for people to follow.
We propose to use only positive nudges,
i.e. to focus on supporting good desired
behaviors. The goal of the organization
would be to provide easy ways for
occupants to engage in good behaviors.
Offering options to participate and making
participation voluntary will help to keep
things positive. One of the key components
of this positive approach is recognition of
the efforts and results achieved. If people
are using stairs instead of elevators, they
need to be recognized. The recognition

does not have to be in the form of a
material benefit. Mentioning participants
at staff meetings, in newsletters and at
company events could go a long way.
BROAD ORGANIZATIONAL CHANGE
Organizational structure and decisionmaking procedures may work counter to
your efforts to instill good energy efficient
habits: a successful behavior based energy
efficiency program has to be part of a
broader organizational change. Cross-

organizational review will identify key
directions for improvements. This broad
organizational change is often described as
a cultural shift in energy use
within organizations.
Organizational change should start with
leadership buy-in. A bottom-up approach
is possible, but it is also very challenging.
When leadership supports, even
reluctantly, big things can happen. This
support must be expressed in the form of
a public commitment to the cultural shift

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Table of Contents for the Digital Edition of BUILDING ENERGY - Spring 2018

From the Executive Director
From the Board Chair
Product Choices for High-Performing Building: Materials Matter
Designing Solar for High-Density Areas
High Performance Building Valuation Techniques
Starting with the End in Mind: Enhanced Turnover for Efficient Building Operations
Behavior Based Strategies and Organizational Change in Commercial & Public Buildings: The Human Component of Energy Efficiency
Commercial HVAC Retrofits That Work
Stretch Codes Emerge as a High Impact Strategy For Energy Savings
Scale it Up: Monitoring-Based Demand-Side Operations for NYC Agencies
The Retrofit Revolution
Index to Advertisers
BUILDING ENERGY - Spring 2018 - intro
BUILDING ENERGY - Spring 2018 - cover1
BUILDING ENERGY - Spring 2018 - cover2
BUILDING ENERGY - Spring 2018 - 3
BUILDING ENERGY - Spring 2018 - 4
BUILDING ENERGY - Spring 2018 - 5
BUILDING ENERGY - Spring 2018 - From the Executive Director
BUILDING ENERGY - Spring 2018 - 7
BUILDING ENERGY - Spring 2018 - 8
BUILDING ENERGY - Spring 2018 - 9
BUILDING ENERGY - Spring 2018 - From the Board Chair
BUILDING ENERGY - Spring 2018 - 11
BUILDING ENERGY - Spring 2018 - Product Choices for High-Performing Building: Materials Matter
BUILDING ENERGY - Spring 2018 - 13
BUILDING ENERGY - Spring 2018 - 14
BUILDING ENERGY - Spring 2018 - 15
BUILDING ENERGY - Spring 2018 - 16
BUILDING ENERGY - Spring 2018 - 17
BUILDING ENERGY - Spring 2018 - Designing Solar for High-Density Areas
BUILDING ENERGY - Spring 2018 - 19
BUILDING ENERGY - Spring 2018 - 20
BUILDING ENERGY - Spring 2018 - 21
BUILDING ENERGY - Spring 2018 - High Performance Building Valuation Techniques
BUILDING ENERGY - Spring 2018 - 23
BUILDING ENERGY - Spring 2018 - 24
BUILDING ENERGY - Spring 2018 - 25
BUILDING ENERGY - Spring 2018 - Starting with the End in Mind: Enhanced Turnover for Efficient Building Operations
BUILDING ENERGY - Spring 2018 - 27
BUILDING ENERGY - Spring 2018 - 28
BUILDING ENERGY - Spring 2018 - 29
BUILDING ENERGY - Spring 2018 - 30
BUILDING ENERGY - Spring 2018 - Behavior Based Strategies and Organizational Change in Commercial & Public Buildings: The Human Component of Energy Efficiency
BUILDING ENERGY - Spring 2018 - 32
BUILDING ENERGY - Spring 2018 - 33
BUILDING ENERGY - Spring 2018 - 34
BUILDING ENERGY - Spring 2018 - 35
BUILDING ENERGY - Spring 2018 - Commercial HVAC Retrofits That Work
BUILDING ENERGY - Spring 2018 - 37
BUILDING ENERGY - Spring 2018 - 38
BUILDING ENERGY - Spring 2018 - 39
BUILDING ENERGY - Spring 2018 - 40
BUILDING ENERGY - Spring 2018 - Stretch Codes Emerge as a High Impact Strategy For Energy Savings
BUILDING ENERGY - Spring 2018 - 42
BUILDING ENERGY - Spring 2018 - 43
BUILDING ENERGY - Spring 2018 - 44
BUILDING ENERGY - Spring 2018 - Scale it Up: Monitoring-Based Demand-Side Operations for NYC Agencies
BUILDING ENERGY - Spring 2018 - 46
BUILDING ENERGY - Spring 2018 - 47
BUILDING ENERGY - Spring 2018 - 48
BUILDING ENERGY - Spring 2018 - 49
BUILDING ENERGY - Spring 2018 - 50
BUILDING ENERGY - Spring 2018 - The Retrofit Revolution
BUILDING ENERGY - Spring 2018 - insert1
BUILDING ENERGY - Spring 2018 - insert2
BUILDING ENERGY - Spring 2018 - 52
BUILDING ENERGY - Spring 2018 - 53
BUILDING ENERGY - Spring 2018 - 54
BUILDING ENERGY - Spring 2018 - 55
BUILDING ENERGY - Spring 2018 - 56
BUILDING ENERGY - Spring 2018 - 57
BUILDING ENERGY - Spring 2018 - 58
BUILDING ENERGY - Spring 2018 - 59
BUILDING ENERGY - Spring 2018 - Index to Advertisers
BUILDING ENERGY - Spring 2018 - 61
BUILDING ENERGY - Spring 2018 - 62
BUILDING ENERGY - Spring 2018 - cover3
BUILDING ENERGY - Spring 2018 - cover4
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