BUILDING ENERGY - Spring 2018 - 6

FROM THE EXECUTIVE DIRECTOR

CAPACITY CAMPAIGN DONATIONS:
MORE THAN JUST MONEY

Y
BY JENNIFER
MARRAPESE
PHOTO CREDIT:
MATTHEW CAVANAUGH

from this campaign ... lessons that I believe are
applicable not just to NESEA as a nonprofit, but also
to our members in their business development and
fee negotiation. And to our emerging professionals,
who will be negotiating with future employers. Maybe
elsewhere too ...
If you haven't established goodwill, you haven't
earned the right to ask. We have been laying the
foundation for the Capacity Campaign for the eight
years I've been at NESEA. We have established the
trust of our community, having launched at least five
new programs successfully without increasing the size
of our staff. These programs, including BuildingEnergy
NYC, BuildingEnergy Pro Tours, BuildingEnergy Masters
* Piloting mini-expansions of current programs
Series, BuildingEnergy Bottom Lines and the Emerging
(ex. Recruiting minority- and employee-owned
Professionals program, have all come as a response to
businesses into BuildingEnergy
the needs our members have expressed for affordable
Bottom Lines)
* Expanding the reach of our interactive online content opportunities to network with and learn from their
peers. This track record of delivering great staff
* Offering more programming on the borders of
support for NESEA's member-driven content formed
our current reach (ex. Pennsylvania, New Jersey,
the foundation of our case - without it, we would not
Delaware, upstate New York)
have had the credibility to ask for donations through
* Exploring how NESEA might support its members
in weighing in on regulatory and policy matters that our Capacity Campaign.
If you don't ask, you don't get. And if you don't ask
affect their practices
* Enhancing programming for Emerging Professionals for more, you don't get more. We started the Capacity
Campaign by asking all of our Board members, lifetime
* Providing regional networking events
members and past donors to stretch. We asked
and opportunities
everybody who gave at least $100 last year to double
their most recent donation. Community members
The campaign has already inspired our community
embraced the idea of being asked for a specific
in an unprecedented way. In October, before the
amount. Many stretched even further than we asked,
campaign launched, we secured pledges of almost
donating three or four times their previous donations.
$63,000 from 50 lead donors, including participation
And nobody took offense at being asked for too much,
from 100% of the NESEA Board. Since then, we have
secured an additional $16,000 from 20 more donors for they simply declined or gave what they could.
We also have a few inspiring examples from firsta total of almost $80,000 - more than double what we
would typically raise in an entire year. So far, donations time donors. One of note: Emerging Professional Mira
Lieman-Sifry, who has been attending BuildingEnergy
range in value from $25 to $10,000. Of the 70 donors
Conferences for the past 5 years or so, made her firstso far:
ever donation to help "pay it forward" to a community
* 29 are first-time or first-time-in-a-long-time donors that has already been instrumental in shaping her
career. In her words, "It's time to give back to the
* 10 donated the same amount this year as last year
community that has given me so much ... I remember
* 17 doubled their most recent donation
walking around at my first BuildingEnergy conference
* 12 tripled or quadrupled their most recent donation
and listening to conversations that felt over my head,
but also empowering. I knew right away I was among
I know the remaining $50,000 is likely to be much
an extremely dedicated and hardworking community.
harder to raise than the first $80,000. But I thought
As a NESEA member, the personal and professional
it might be worth sharing some early lessons learned
ou probably know by now that NESEA
launched its first-ever Capacity Campaign
in December. This campaign, initiated by
the NESEA Board, calls for us to raise an
additional $100,000 per year for the next
three years to fuel the implementation of our strategic
plan. (For context, typically NESEA raises about
$30,000 per year in donations. Through this campaign,
the Board signed up for $130,000 per year!)
Funds from the Capacity Campaign will support
many of the strategic goals you told us were most
important to you as NESEA members, including:

CONTINUED ON PAGE 8

6 * BUILDINGENERGY VOL. 37 NO. 1 | SPRING 2018



Table of Contents for the Digital Edition of BUILDING ENERGY - Spring 2018

From the Executive Director
From the Board Chair
Product Choices for High-Performing Building: Materials Matter
Designing Solar for High-Density Areas
High Performance Building Valuation Techniques
Starting with the End in Mind: Enhanced Turnover for Efficient Building Operations
Behavior Based Strategies and Organizational Change in Commercial & Public Buildings: The Human Component of Energy Efficiency
Commercial HVAC Retrofits That Work
Stretch Codes Emerge as a High Impact Strategy For Energy Savings
Scale it Up: Monitoring-Based Demand-Side Operations for NYC Agencies
The Retrofit Revolution
Index to Advertisers
BUILDING ENERGY - Spring 2018 - intro
BUILDING ENERGY - Spring 2018 - cover1
BUILDING ENERGY - Spring 2018 - cover2
BUILDING ENERGY - Spring 2018 - 3
BUILDING ENERGY - Spring 2018 - 4
BUILDING ENERGY - Spring 2018 - 5
BUILDING ENERGY - Spring 2018 - From the Executive Director
BUILDING ENERGY - Spring 2018 - 7
BUILDING ENERGY - Spring 2018 - 8
BUILDING ENERGY - Spring 2018 - 9
BUILDING ENERGY - Spring 2018 - From the Board Chair
BUILDING ENERGY - Spring 2018 - 11
BUILDING ENERGY - Spring 2018 - Product Choices for High-Performing Building: Materials Matter
BUILDING ENERGY - Spring 2018 - 13
BUILDING ENERGY - Spring 2018 - 14
BUILDING ENERGY - Spring 2018 - 15
BUILDING ENERGY - Spring 2018 - 16
BUILDING ENERGY - Spring 2018 - 17
BUILDING ENERGY - Spring 2018 - Designing Solar for High-Density Areas
BUILDING ENERGY - Spring 2018 - 19
BUILDING ENERGY - Spring 2018 - 20
BUILDING ENERGY - Spring 2018 - 21
BUILDING ENERGY - Spring 2018 - High Performance Building Valuation Techniques
BUILDING ENERGY - Spring 2018 - 23
BUILDING ENERGY - Spring 2018 - 24
BUILDING ENERGY - Spring 2018 - 25
BUILDING ENERGY - Spring 2018 - Starting with the End in Mind: Enhanced Turnover for Efficient Building Operations
BUILDING ENERGY - Spring 2018 - 27
BUILDING ENERGY - Spring 2018 - 28
BUILDING ENERGY - Spring 2018 - 29
BUILDING ENERGY - Spring 2018 - 30
BUILDING ENERGY - Spring 2018 - Behavior Based Strategies and Organizational Change in Commercial & Public Buildings: The Human Component of Energy Efficiency
BUILDING ENERGY - Spring 2018 - 32
BUILDING ENERGY - Spring 2018 - 33
BUILDING ENERGY - Spring 2018 - 34
BUILDING ENERGY - Spring 2018 - 35
BUILDING ENERGY - Spring 2018 - Commercial HVAC Retrofits That Work
BUILDING ENERGY - Spring 2018 - 37
BUILDING ENERGY - Spring 2018 - 38
BUILDING ENERGY - Spring 2018 - 39
BUILDING ENERGY - Spring 2018 - 40
BUILDING ENERGY - Spring 2018 - Stretch Codes Emerge as a High Impact Strategy For Energy Savings
BUILDING ENERGY - Spring 2018 - 42
BUILDING ENERGY - Spring 2018 - 43
BUILDING ENERGY - Spring 2018 - 44
BUILDING ENERGY - Spring 2018 - Scale it Up: Monitoring-Based Demand-Side Operations for NYC Agencies
BUILDING ENERGY - Spring 2018 - 46
BUILDING ENERGY - Spring 2018 - 47
BUILDING ENERGY - Spring 2018 - 48
BUILDING ENERGY - Spring 2018 - 49
BUILDING ENERGY - Spring 2018 - 50
BUILDING ENERGY - Spring 2018 - The Retrofit Revolution
BUILDING ENERGY - Spring 2018 - insert1
BUILDING ENERGY - Spring 2018 - insert2
BUILDING ENERGY - Spring 2018 - 52
BUILDING ENERGY - Spring 2018 - 53
BUILDING ENERGY - Spring 2018 - 54
BUILDING ENERGY - Spring 2018 - 55
BUILDING ENERGY - Spring 2018 - 56
BUILDING ENERGY - Spring 2018 - 57
BUILDING ENERGY - Spring 2018 - 58
BUILDING ENERGY - Spring 2018 - 59
BUILDING ENERGY - Spring 2018 - Index to Advertisers
BUILDING ENERGY - Spring 2018 - 61
BUILDING ENERGY - Spring 2018 - 62
BUILDING ENERGY - Spring 2018 - cover3
BUILDING ENERGY - Spring 2018 - cover4
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