Multifamily Florida - Spring 2013 - (Page 19)

FEATURE Open for Business! Catching up at the Florida Apartment Association’s Open House by Reid Nichols On Wednesday, Jan. 30, 2013, Marjorie Cook and her Florida Apartment Association (FAA) staff hosted an open house to show off their new office. The event served to reinforce the new independent direction the FAA has taken since parting with their third party management firm of more than 40 years. Members of the FAA’s board and Leadership Lyceum program met to enjoy food, drinks and each other’s company. Excitement was in the air as many people associated with the FAA took the opportunity to peruse the new office location; many mentioning how much of an improvement the new location is over the old. People were catching up with old friends and colleagues in every corner of the new office. I was able to meet and talk with a number of key attendees, each one with a unique, yet impressed, perspective of how far FAA has come. LINDA PAOLO – WRH REALTY SERVICES INC. – CURRENT FAA PRESIDENT I first spoke with Linda Paolo who had begun her reign as FAA president in October of 2012. She told me that, as the first president during FAA’s selfmanagement, she is excited to take the federation of apartment associations to the next level. Linda believes that there will be more accountability and further growth going forward. She believes this to be true thanks to the new full time staff that is dedicated to their cause. Specifically, we can expect the new staff will help to grow membership, increase status with a higher relevance and increase PAC presence. One of her underlining goals during her tenure as president is to communicate the importance of being an active member of the association. Being a member is valuable, but being an active member can take you to new heights. For example, one opportunity to be an active member that Linda is excited about is this April’s trip to Capitol Days in Tallahassee. LISA PORTER – APARTMENT ASSOCIATION OF GREATER ORLANDO I had a chance to speak with Lisa Porter who told me about a lot of exciting plans for her own association that should be coming to fruition this year. She explained that, while the Apartment Association of Greater Orlando has a lot on its plate for the coming year and she has been very busy, it is nice to see things progressing at FAA. Lisa was a big supporter of FAA’s independence and believes that the federation will be able to do things without having their hands tied, which will lead to more flexibility. The independence coupled with the new setting, she believes, is an environment that will be nurturing to FAA’s new beginning. LORI TRAINER – SOUTHERN AFFORDABILITY SERVICES, INC. – VICE PRESIDENT, PUBLIC RELATIONS Lori co-chairs the Homeless Task Force Committee which works with management companies to find people who have fallen on hard times a place to stay. The program works to accommodate credit forgiveness, fee diminishing, and continuing case management for those who need a hand up- not a hand out. Lori finds the work rewarding and is happy to bring her perspective to FAA. In fact, she has been involved with FAA for the past 12 years. She admitted to feeling a little uneasiness with FAA leaving what she called the ‘Mother Hen’. Now, she believes, the ‘Mother Hen’ was possibly preventing the full potential of what FAA could be. She is proud of the new direction and thinks that Linda Paolo will do great things as president. RONALD BOOK – LOBBYIST Ron was in attendance feeling especially optimistic about this year’s legislative opportunities. Ron started working with FAA seven years ago. He had had spoken with the Lyceum students earlier in the day about his experiences. Much of what he had presented to the students was still on his mind. When Ron started with FAA, his goal was simply to bring relevance to the discussion of property and management issues on a MultifamilyFLORIDA l SPRING 2013 l 19

Table of Contents for the Digital Edition of Multifamily Florida - Spring 2013

Legislative Update: And So It Begins
Renovations and Maintenance: Managing the Many Moving Parts
Hey Mold ... Dry Up!
Five Crucial Conversations for Flawless Execution
Open for Business!
President's Message
Plan Ahead ... Weather, or Not
APAC Update
To Tow ... or Not to Tow?
Apartment Trends
Index to Advertisers/

Multifamily Florida - Spring 2013