Multifamily Florida - Spring 2015 - (Page 8)

FA A UPDATE the Power of association BY JOSH GOLD, CAE, CMP, FAA EXECUTIvE vICE PREsIDENT A father had a family of sons who quarreled among themselves. One day he told them to bring him a bundle of sticks. When they had done so, he placed the bundle into the hands of each son in succession, and ordered him to break it in pieces. Each son tried with all his strength, and was not able to do it. The father opened the bundle and placed the sticks one by one into his sons' hands. All of the sons broke the sticks easily. He then addressed them in these words: "My sons, if you are of one mind, and unite to assist each other, you will be as the bundle, uninjured by all the attempts of your enemies. But if you are divided among yourselves, you will be broken as easily as these sticks." - Aesop's Fables L iterature and history are filled with countless examples of the value of teamwork. Aesop's fable about a father and his bickering sons, dating back more than 2,500 years, is a good illustration of how the whole is stronger than the parts. "United We Stand" has been a motto and rallying cry from the days of the American Revolution to the attacks of September 11, 2001. Business books offer plenty of advice on how to build highperformance teams. The reason? Working together works better. Simple, right? Well, yes and no. The concept is simple, yet putting it into practice takes the right principles, planning, and execution. I recently shared with our Leadership Lyceum students a story about two similar industries with very different approaches and very different results. In the early 1990s, both the Pecan Growers Board and the Almond Board of California embarked on programs to grow their respective industries. The almond License# CGC008547 Apartment Projects Can Generate HUGE Tax Deductions For Owners & Investors Call Us For FREE Preliminary Analysis Reduce Your Income Taxes By $$$$$$$ Bell Construction Company & Consulting, LLC 115 Hickory Street, Suite 106, Melbourne, FL 32904 (321) 802-5066 8 l MultifaMilyflORiDa l 735386_BellCost.indd 1 3/10/15 4:29 PM people supplied media personnel with samples, recipes, glossy photos, and even experts who would be interviewed on radio talk shows. The pecan people had a similar idea, but they began by funding the program with a half-cent assessment per pound of pecans produced. The money would be used to fund a public awareness campaign and publicize nutritional information for one year, after which the growers would vote on whether to continue the program. At first blush, it might seem like the pecan group would be more successful - after all, the growers were being given a voice in the process. Instead, the plan backfired, with the smaller growers banding together to protest the assessment. After just one year, the program was shelved. Take a look at all the varieties of almonds available on grocery store shelves today, and it's easy to see which group was more successful, even though pecan trees are abundant from Virginia to the Southwest. So what went wrong? By not

Table of Contents for the Digital Edition of Multifamily Florida - Spring 2015

President’s Message: My Open-Door Policy by Ron Wenzel, Greystar Multi-Family Services
FAA Update: The Power of Association by Josh Gold, CAE, CMP, FAA Executive Vice President
An Ounce of Prevention: An Organized System for Maintenance Saves Time, Trouble, and Money by Laureen M. Crowley
Rental Payment History 101 by Emily Christiansen
Legislative Days Wrap-Up by Laureen M. Crowley
Building Community: Working Together to Make a Difference by Trish Harris
Community Spotlight: West Park Village by Mary Lou Jay
Apartments by the Numbers
Index to Advertisers/

Multifamily Florida - Spring 2015