Multifamily Florida - Fall 2015 - (Page 6)

PRESIDENT'S MESSAGE Published for Florida Apartment Association 875 Concourse Parkway South, Suite 125 Maitland, FL 32751 Tel: 407-960-2910 Fax: 407-960-2911 EXECUTIVE COMMITTEE President Ron Wenzel BH Management President Elect Glenn Evers MAA Vice President Shawn Wingate Carlisle Property Management Treasurer Lori Trainer Southern Affordable Services Inc. Secretary Bonnie Smetzer JMG Realty Inc. Associates' Vice President Brenda Sweeting Absolutely Amazing Refinishing AE Council Chairman Chip Tatum AAGO Past Presidents Stacey Stuart The Bainbridge Companies Linda Paolo WRH Realty Services Inc. Susan Truesdale Monument Real Estate Services FAA STAFF Executive Vice President Josh Gold, CAE, CMP Government Affairs Director Courtney Barnard Director of Meetings Ralph Robinson, CMP Bookkeeper & Affiliate Relations Rona Long Editorial Consultant Laureen Crowley Published by 5950 NW 1st Place, Gainesville, FL 32607 Tel: 352-332-1252 Fax: 352-331-3525 Publisher: Dave Evans Naylor Editor: Robin Lamerson Project Manager: Robert Kramer Marketing & Research Associate: Nancy Taylor Book Leader: Robert Kramer Account Representatives: Adam Firestone, Anthony Edwards, Arlene Nowicki, Cherie Dubay, Chris Chiccarello, Chris Zabel, Eric Singer, Janet Frank, Jessica Semonin, Josh Cochran, Ketan Solanki, Mark di Dio, Scott Pauquette, Stephen Cofino, Steven Faulkner Layout & Design: Rajeev Mishra ©2015 The Florida Apartment Association. All rights reserved. The contents of this publication may not be reproduced by any means, in whole or in part, without the prior written consent of the publisher. The Florida Apartment Association, hereinafter "FAA," does not endorse the products or services of any advertiser in Multifamily Florida. Reference to any product, service, hypertext link to a third party or other information by trade name, trademark, supplier or otherwise in Multifamily Florida or any publication, print or electronic, by FAA does not constitute or imply its endorsement, sponsorship or recommendation by FAA. Views, opinions and conclusions expressed by any authors of articles contained herein are not necessarily those of FAA, its members, board, employees or management. PUBLISHED AUGUST 2015 / FAP-Q0315 / 1206 Rewarding Reflections BY RON WENzEL, BH MANAGEMENT Leave this world a little better than you found it. - Robert Baden-Powell A s I look back on my year as FAA president - the culmination of a number of years as a volunteer leader with FAA - I can't help but think about all the people who have helped me along the way, from when I first started in the multifamily industry, what seems like a lifetime ago. There have been a few influential leaders in my career starting with my very own sister Linda M. Nunn, a former regional property manager (RPM) with Mid-America Apartment Communities (MAA), a real estate investment trust in Austin, Texas. I learned much from my former bosses, Mike A. Wells, Alan P. King, and Gary Parrett. From my good friend and former association executive John Mitchell at the Apartment Association in Tarrant County (AATC) in Fort Worth, I learned about what it takes to be a good leader in terms of association involvement and volunteerism. Among the lessons I take with me from those early interactions, I learned you only get out what you put in. I also think it's important to allow our association executives the freedom to run their local affiliates and teams the way we expect or want our leaders to manage us. This practice or philosophy holds true in anything you do or get involved in or with. I gladly give up my time and knowledge back to the people of an incredible industry that has done so much for me both personally and professionally. As president of the Florida Apartment Association, I was fortunate to have Josh Gold at the head of the FAA staff team, and the growth and successes we have experienced are largely due to his leadership. Josh has been an amazing leader and addition at FAA and he has kept the staff engaged and motivated. He has given the staff a real sense of belonging and pride. But, more importantly, he brought the staff together as a productive, inclusive, and cohesive team. He has allowed each of them to become creative and a real contributor. He has empowered them to be a part of the team and to be heard and included in decisions. Each staffer 6 l MULTiFAMiLYFLoRidA l at FAA - Ralph Robinson, Courtney Barnard, Rona Long - now has his or her own areas of expertise. And, through Josh's leadership, he has done what all great leaders do, and that is to allow them to flourish and do what they were hired to do in the first place and what they are each capable of doing. I'm also grateful to my local association executive, Chip Tatum of the Apartment Association of Greater Orlando. I think when it comes to Chip all I can say is that he has been extremely resourceful in how well he can relate to our business, having been in it and on-site himself. He is a very understanding, patient, professional, and extremely responsive individual and leader for AAGO, and an excellent liaison for FAA and NAA. The same holds true for Peggy Queen at the First Coast Apartment Association as well. As for Greg Brooks of Southeast Florida Apartment Association (SEFAA), he has a wealth of knowledge about association management as well as hands-on experience as a real estate investor and entrepreneur. As I'm reflecting back on my contributions to this industry and this organization, I'm also thinking about how I would pay forward what I have learned. If I had the opportunity to advise young people considering a career in the multifamily industry, I would tell them to be committed and patient, and to learn all they can from their leaders and peers. Never stop learning, earn your professional designations, and get involved. Do your best to lead by example, and always treat others the way you want to be treated. And as I think about the many changes we have seen in this industry in recent years, I encourage the up and coming leaders of FAA to be open and ready to change. What worked yesterday may not work today. The multifamily market is constantly evolving, and this organization is evolving with it. I have done my best to leave it better than I found it, and I look forward to supporting incoming president Glenn Evers in continuing its progress.  ▲

Table of Contents for the Digital Edition of Multifamily Florida - Fall 2015

President’s Message: Rewarding Reflections
FAA Update: What’s Your Brand?
Target Your Market
Lease It Like a Lease-Up
Hyperlocal Mobile Marketing
Legislative Update: Fair Housing, Fire Safety, and Veteran Homeless Ness
Become an Extra Ordinary Salesperson by Being Relevant
Checking Customer Satisfaction: Rare or Well Done?
Building Community: The Marketability of Community
Giving Back: AAGO Foundation Hosts Foster Youth at Job Shadow Day
Community Spotlight: Solaire at Coconut Creek
Apartments by the Numbers
Index to Advertisers /

Multifamily Florida - Fall 2015