Multifamily Florida - Winter 2015 - (Page 8)

FA A UPDATE Changing it Up BY JOSH GOLD, CAE, CMP, FAA Executive Vice President Progress is impossible without change. - George Bernard Shaw s the New Year gets underway, we've been slowly but surely getting settled at our new offices in downtown Orlando. Our suburban location in Maitland served us well for a while. But our needs changed as the organization evolved. We considered carefully what we wanted in our new office "home." In general, human resources professionals and other experts recommend finding the right balance between the ability to communicate and collaborate, and the right amount of privacy to concentrate on tasks. And, they say, creating spaces that allow team members to express their individuality supports creativity and innovation. In addition to an official conference room, each office includes seating for informal meetings among team members. Each staffer has had the opportunity to add personal touches - displaying certifications and other accomplishments, pictures, plants, and the like. We also have extra work stations for use by interns or temporary help, or for use by FAA members whose business brings them to downtown Orlando. We'd love to have you stop by, grab a cup of coffee, enjoy our high-speed WiFi, and let us show you around your new headquarters office. We're enjoying new views and restaurants, and getting to know our neighborhood. We're close to Orlando's urban core and we're understanding why "walkability" has become such a desired amenity in many apartment communities. Moving to a new office has us thinking about other changes. Some of them are recent or in progress; others are still in planning stages. 8 l MUlTiFAMilyFloRidA l * We've added a new team member. Laureen Crowley, our director of communications, joined us full-time in September, bringing a wealth of experience and knowledge in writing and editing, public relations, and association communications. She will continue the role she had filled as a part-time independent contractor, developing content for our quarterly magazine, Multifamily Florida, and monthly e-newsletter, Florida APTitudes; writing press releases and building media relationships; and supporting all of FAA's communications and marketing endeavors. In addition, Laureen is directing the FAA Smoke-Free Multifamily Housing Program and FAA Smoke-Free Certification. (Read more on Page 11.) * We've partnered with the Florida Department of Health and Bureau of Tobacco Free Florida to launch that program, which was announced at the FAA 2015 Annual Conference & Trade Show in October. Research shows that residents are seeking out communities that support healthy living, such as with smokefree policies. Our partnership with the DOH and TFF enables us to connect you with resources to implement smoke-free wE'vE MovEd Florida Apartment Association has moved to 105 East Robinson Street, Suite 301, Orlando, 32801. Our telephone and fax numbers are unchanged (phone: 407-960-2910; fax: 407-290-2911). policies and to connect your residents who do smoke with no-cost cessation programs. The smoke-free certification creates a new way for you to differentiate your community from the competition. * FAA has become much more proactive in influencing legislation that affects the apartment industry. The 2015 legislative session was the first time in recent years that FAA has introduced bills, and we have introduced bills for the 2016 session as well. (See Legislative Update on page 13.) We've increased our communications with members by issuing weekly updates during the 2015 session; watch for them again after the 2016 session begins in January. We've stepped up our political giving and have more involvement with the House and Senate majority campaigns, including a recent private meeting with Speaker-designate Richard Corcoran. Last year, we joined the Sadowski Coalition of 30 organizations concerned with providing affordable housing. * For the first time in more than 10 years, the FAA Annual Conference & Trade Show is taking place outside of Orlando. In October 2016, we're going back to Boca Raton. We believe this will make it easier for members from South Florida to be part of this very valuable educational and networking event. The conference will include a fun and elegant sunset cruise as a fundraiser for the FAA Apartment Political Action Committee. * Of course, each year brings a new volunteer leadership team with new ideas. I encourage you to read the President's Message on Page 6. As always, we are open to your ideas on how we can better meet your needs. Please contact us anytime with your concerns, compliments, or suggestions on how FAA can be more impactful to you and your business. ▲

Table of Contents for the Digital Edition of Multifamily Florida - Winter 2015

President’s Message : It’s About Giving Back
FAA Update : changing it up
Growth Continues in Multifamily — But for How Long?
Legislative Update : FAA Sets Platform, Plans Statehouse Visits
2015 Annual Conference & Trade Show: FAA University Draws Praise, Record-Breaking Attendance
Community Spotlight: The Courtney at Universal Boulevard
Apartments by The Numbers
Index to Advertisers/

Multifamily Florida - Winter 2015