Fencepost - May/June 2018 - 15

AFA

EXECUTIVE DIRECTOR'S MESSAGE

WORKING FOR A
COMMON GOAL
TONY THORNTON
CFP, CAGOI, CAGSD
Executive Director

W

We compete each

elcome to a very positive economic
time for the fence industry! I hope
your business is doing well as the
busy days of summer are approaching quickly.
To most of our fence contractors, this is a time
to "get it while the getting is good!"
As the busy season of our industry is upon us, I
challenge each of you to support the efforts of your
association as it pertains to membership. There is
no better time to promote your membership with
the American Fence Association and to convince
a consumer to consider an AFA contractor.

day for projects, but WHEN WAS THE LAST TIME YOU
we should also focus PROMOTED YOUR MEMBERSHIP OR
on improving our
industry and being
open minded to see
that working together
for a common goal

CERTIFICATIONS TO A CONSUMER?

If you haven't, you need to make this part of
every conversation. I receive several calls each day
from consumers asking about reputable contractors and how to find one. It is rewarding to share
this information, and it really is great when the
consumer returns a call stating how positive their
experience was with one of our AFA members.

can be achieved. WHEN WAS THE LAST TIME

YOU DISCUSSED MEMBERSHIP
WITH A COMPETITOR?

By getting your competition involved, in most
circumstances, we find out they aren't who we
thought they were. They have the same challenges
of running a profitable business, the same employee
challenges, the same jobsite issues, the same bidding process challenges, and the same day-to-day
operational challenges.
We compete each day for projects, but we should
also focus on improving our industry and being
open minded to see that working together for a

common goal can be achieved. There are many
success stories about chapter meetings where
competitors come together and do the work of the
association to improve our industry. These companies find it rewarding to get to know their fence
peers and to discuss the same business challenges
everyone has or will have.
Even more rewarding is the fact that when you
get to know your competition, you can just about
look in the mirror and put any business owner's
face on it! Everyone who has been a fence business
owner understands exactly what I mean. So, instead
of working against each other, we should all try and
work together. Numbers provide opportunities to
make local, regional and national changes that our
industry is facing.
Without our members, we do not have an association, and the American Fence Association staff
works every day to ensure your membership is
engaging and rewarding. New member initiatives
over the past few months have been very positive.
Thank you to the members who supported the
recent Membership Type Audit Campaign. We
saw a positive change of 104 contractor members
who grew their business from less than one million
to over one million. This placed them into a new
membership tier and shows they had success in
growing with the economy over the 2017 year. We
also had several supplier companies grow into the
next tier membership level. This is exciting news for
our members and our association as we continue to
focus on a common goal, and that is grow together.
We continue our quest to 1,500 members, and
we are very excited about the remainder of the
year to not only develop new members, but just
as important, to retain our existing membership.
Please join me in supporting the common goal to
grow together! ■

www.americanfenceassociation.com | 15 | May/June 2018


http://www.americanfenceassociation.com

Table of Contents for the Digital Edition of Fencepost - May/June 2018

Editor’s Note
Executive Director’s Message
President’s Message
Board of Directors | Chapter Presidents Committee
Fencelines
Fenced In: Best Practices for Farm and Ranch Enclosures
CLFMI
Getting in the Loop
VMA
Long-Term Objectives of AFA’s Upcoming Certified Fence Contractor Program
5 Strategies to Give Your Fencing Company a Good Name
New Members
Solving the Puzzle
An Aging Workforce – Is 60 the New 40?
Chapter News
Fence Contractors: Manage Your Auto Fleet Risk
Minding Your Business
Calendar
Index to Advertisers
Fencepost - May/June 2018 - Intro
Fencepost - May/June 2018 - cover1
Fencepost - May/June 2018 - cover2
Fencepost - May/June 2018 - 3
Fencepost - May/June 2018 - 4
Fencepost - May/June 2018 - 5
Fencepost - May/June 2018 - 6
Fencepost - May/June 2018 - 7
Fencepost - May/June 2018 - 8
Fencepost - May/June 2018 - 9
Fencepost - May/June 2018 - 10
Fencepost - May/June 2018 - 11
Fencepost - May/June 2018 - 12
Fencepost - May/June 2018 - Editor’s Note
Fencepost - May/June 2018 - 14
Fencepost - May/June 2018 - Executive Director’s Message
Fencepost - May/June 2018 - 16
Fencepost - May/June 2018 - President’s Message
Fencepost - May/June 2018 - 18
Fencepost - May/June 2018 - Board of Directors | Chapter Presidents Committee
Fencepost - May/June 2018 - Fencelines
Fencepost - May/June 2018 - 21
Fencepost - May/June 2018 - Fenced In: Best Practices for Farm and Ranch Enclosures
Fencepost - May/June 2018 - 23
Fencepost - May/June 2018 - 24
Fencepost - May/June 2018 - 25
Fencepost - May/June 2018 - 26
Fencepost - May/June 2018 - CLFMI
Fencepost - May/June 2018 - Getting in the Loop
Fencepost - May/June 2018 - 29
Fencepost - May/June 2018 - 30
Fencepost - May/June 2018 - 31
Fencepost - May/June 2018 - 32
Fencepost - May/June 2018 - VMA
Fencepost - May/June 2018 - 34
Fencepost - May/June 2018 - Long-Term Objectives of AFA’s Upcoming Certified Fence Contractor Program
Fencepost - May/June 2018 - 36
Fencepost - May/June 2018 - 5 Strategies to Give Your Fencing Company a Good Name
Fencepost - May/June 2018 - 38
Fencepost - May/June 2018 - New Members
Fencepost - May/June 2018 - Solving the Puzzle
Fencepost - May/June 2018 - 41
Fencepost - May/June 2018 - An Aging Workforce – Is 60 the New 40?
Fencepost - May/June 2018 - 43
Fencepost - May/June 2018 - Chapter News
Fencepost - May/June 2018 - 45
Fencepost - May/June 2018 - Fence Contractors: Manage Your Auto Fleet Risk
Fencepost - May/June 2018 - 47
Fencepost - May/June 2018 - 48
Fencepost - May/June 2018 - Minding Your Business
Fencepost - May/June 2018 - Index to Advertisers
Fencepost - May/June 2018 - cover3
Fencepost - May/June 2018 - cover4
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