Fencepost - May/June 2018 - 37

5
AFA

FEATURE

TO GIVE YOUR FENCING
COMPANY A GOOD NAME

BY SAM BEILER, EQUIPTER

R

eputation matters when you're in the fencing industry, especially in a world that moves at the speed of a
smartphone swipe. Whether a residential client leaves reviews on rating websites or a facilities manager
texts a recommendation to a colleague, you can boost the likelihood your company earns the good name
that keeps referrals rolling to your door.
COMMUNICATE WITH CLIENTS.

One of the most important factors in
maintaining a good reputation is having a
clear communication process in place. The
more transparent you are about fencing processes, the more customers will trust your
company. For example, if one of your clients
is concerned about damage to landscaping
during the project, explain your plan for
reducing the risk.

ESTABLISH CLIENT-PLEASING

2 PROCESSES.

Build a strong reputation for stellar service by building fencing processes that get
the job done efficiently and with a minimum
of mess.

DO WHAT YOU SAY YOU'RE

3 GOING TO DO.

This is one of the most important trustbuilding factors when you're working
with clients-and it starts with the very
first contact they have with your business,
whether that's through a website form or
a chat at a home show. If you say the crew

is going to arrive at the jobsite at 6 a.m.,
then make sure they do so. These small
but simple actions send a big message-one
that shows the customer you respect them
and their time.

4

HIRE THE RIGHT CREWS.

Your most critical investment is your
employees, from the assistant answering the
phone to the employee working the jobsite.
Implement the hiring and retention systems
that staff your fencing company with skilled
workers who also have the customer-first
attitude that helps you build an exceptional,
referral-generating reputation.

SHARE YOUR FENCING

5 EXPERTISE.

Another way to build your company's
reputation is to share your expertise in a
relevant way. Show potential and current
clients they can rely on you to be their go-to
fencing resource. Take the opportunity to
also share your knowledge and insights at
trade shows or home show events. Consider
hosting a free show workshop or class, or
www.americanfenceassociation.com | 37 | May/June 2018

©ISTOCK.COM/POP_JOP

1

attend industry events hosted by others and
participate by asking questions or contributing to the conversation.
It takes more than hope to give your business a good name. Use these tips to take
action and build the quality reputation your
construction company deserves. ■
Sam Beiler is the marketing manager at
Equipter. Beiler loves working with current
customers, meeting new people and establishing those relationships.


http://www.ISTOCK.COM/POP_JOP http://www.americanfenceassociation.com

Table of Contents for the Digital Edition of Fencepost - May/June 2018

Editor’s Note
Executive Director’s Message
President’s Message
Board of Directors | Chapter Presidents Committee
Fencelines
Fenced In: Best Practices for Farm and Ranch Enclosures
CLFMI
Getting in the Loop
VMA
Long-Term Objectives of AFA’s Upcoming Certified Fence Contractor Program
5 Strategies to Give Your Fencing Company a Good Name
New Members
Solving the Puzzle
An Aging Workforce – Is 60 the New 40?
Chapter News
Fence Contractors: Manage Your Auto Fleet Risk
Minding Your Business
Calendar
Index to Advertisers
Fencepost - May/June 2018 - Intro
Fencepost - May/June 2018 - cover1
Fencepost - May/June 2018 - cover2
Fencepost - May/June 2018 - 3
Fencepost - May/June 2018 - 4
Fencepost - May/June 2018 - 5
Fencepost - May/June 2018 - 6
Fencepost - May/June 2018 - 7
Fencepost - May/June 2018 - 8
Fencepost - May/June 2018 - 9
Fencepost - May/June 2018 - 10
Fencepost - May/June 2018 - 11
Fencepost - May/June 2018 - 12
Fencepost - May/June 2018 - Editor’s Note
Fencepost - May/June 2018 - 14
Fencepost - May/June 2018 - Executive Director’s Message
Fencepost - May/June 2018 - 16
Fencepost - May/June 2018 - President’s Message
Fencepost - May/June 2018 - 18
Fencepost - May/June 2018 - Board of Directors | Chapter Presidents Committee
Fencepost - May/June 2018 - Fencelines
Fencepost - May/June 2018 - 21
Fencepost - May/June 2018 - Fenced In: Best Practices for Farm and Ranch Enclosures
Fencepost - May/June 2018 - 23
Fencepost - May/June 2018 - 24
Fencepost - May/June 2018 - 25
Fencepost - May/June 2018 - 26
Fencepost - May/June 2018 - CLFMI
Fencepost - May/June 2018 - Getting in the Loop
Fencepost - May/June 2018 - 29
Fencepost - May/June 2018 - 30
Fencepost - May/June 2018 - 31
Fencepost - May/June 2018 - 32
Fencepost - May/June 2018 - VMA
Fencepost - May/June 2018 - 34
Fencepost - May/June 2018 - Long-Term Objectives of AFA’s Upcoming Certified Fence Contractor Program
Fencepost - May/June 2018 - 36
Fencepost - May/June 2018 - 5 Strategies to Give Your Fencing Company a Good Name
Fencepost - May/June 2018 - 38
Fencepost - May/June 2018 - New Members
Fencepost - May/June 2018 - Solving the Puzzle
Fencepost - May/June 2018 - 41
Fencepost - May/June 2018 - An Aging Workforce – Is 60 the New 40?
Fencepost - May/June 2018 - 43
Fencepost - May/June 2018 - Chapter News
Fencepost - May/June 2018 - 45
Fencepost - May/June 2018 - Fence Contractors: Manage Your Auto Fleet Risk
Fencepost - May/June 2018 - 47
Fencepost - May/June 2018 - 48
Fencepost - May/June 2018 - Minding Your Business
Fencepost - May/June 2018 - Index to Advertisers
Fencepost - May/June 2018 - cover3
Fencepost - May/June 2018 - cover4
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