Petrogram - Spring 2015 - (Page 16)

FEATURE 5 Ways to STOP WASTING CASH in Inventory By Betsi Bixby, Meridian Associates, Inc. W hen we do business valuations for marketers who want to know what their business or someone else's is worth, one of the criteria we measure is inventory efficiency. Why? Because inefficient inventory will actually reduce the company's value using any asset-based income model. But more than just reducing the company's market value it is also a huge waste of cash and most times, easily fixable. We find most companies think that their inventory is just fine. It's at a level that they're used to seeing and that number becomes pretty comfortable. Unfortunately, comfortable isn't always the right number. So what is the right number? To get to that number, we begin by calculating days of inventory on hand. This is simply the inventory dollars on your last balance sheet divided by the average cost of goods sold for one day over the last month. That is the number of days of inventory you have on hand. Next we compare that to what your inventory should be, which is 1.5 times your supplier frequency plus any lead time. For example if you own stores and your grocery supplier comes weekly, take seven days times 1.5 and you get 11 days worth of inventory. Let's use another example of a lubes warehouse. We find for most marketers, given lead-time and customer service issues, the maximum lubes on hand should be no more than 15 days. Yet the typical lubes warehouse will have 30 to 45, even 60 days on hand. So here are the top five actions to reduce your inventory and increase the market value of your company: 1. Reduce the variety of products. Customers don't need 10 choices of everything. Figure out what your customers need and get rid of the rest. Major research on retail purchases has shown that by giving customers less choice and reducing decision time, velocity increased - resulting in more sales! In a lubes warehouse, think three brands - a premium brand, a mid brand, and a value or house brand. Going beyond that scope may be alluring, but brand proliferation will normally hurt you more than help you. 2. Reduce multiple sizes of same products. This isn't just about potato chips, it's 16 | View past issues of Petrogram online at www.fpma.org. about anything that you carry in multiple sizes. And don't always delete the midsize product. Study velocities in all sizes and reduce what makes sense. 3. Add Non-moving, slow-moving automated flags. The reason why inventory often grows and grows is that customer's buying habits change, but the inventory stocking method does not. With today's software systems there is no reason you should not get a big red alert when inventory is not moving. 4. Assign single person accountability with performance pay. We've noticed a simple trend- those companies with the best inventory levels have someone assigned and accountable while companies with the worst (highest) inventory have no one held accountable for inventory levels. Most people in charge of inventory are worried about run outs more than they are about your cash. You can change this first through education and then with improvement bonuses, which are self-funded through cash savings. 5. Reduce theft. Video surveillance has become inexpensive. The other day http://www.fpma.org

Table of Contents for the Digital Edition of Petrogram - Spring 2015

Chair’s Perspective By Noel D. Hardy, FPMA Chair
Alternative Fuels: A Glimpse Into the Future By John Eichberger
Endless Possibilities for C-Store Food Programs By Al Hebert
UST Owners & Operators: Don’t Miss the Train! By Amy Bell
5 Ways to Stop Wasting Cash in Inventory By Betsi Bixby
Member Spotlight Marci Fechter, Sales Manager Southeast Region, f’real foods
Making Hiring Decisions Using Social Media By Lourdes Espino Wydler, Esq.
Calendar of Events
FPMA Featured Advertiser Marketplace
Index of Advertisers/Advertiser.com

Petrogram - Spring 2015