Petrogram - Summer 2016 - (Page 14)

FEaTUrE The By Gail Allyn Short T Buzz Beverages he beverage aisles in many C-stores are expanding these days. that is because while shoppers are still stopping for beer, wines and sodas, the demand for everything from specialty coffees, organic teas and flavored sparkling waters to energy drinks and thick milkshakes is rising. the National Association of Convenience Stores reports that in 2015, packaged beverages such as carbonated soft drinks, energy drinks, sports drinks, juices, waters and teas accounted for 15.1 percent of in-store sales. hot, cold and dispensed beverages, along with commissary food made up 21 percent of sales. By comparison, tobacco accounted for just under 36 percent of in-store sales. "For the last seven to 10 years, in-store drinks have really been one of the driving forces that is trying to capture the predominant share of the inside market," says Stoney Smith, general manager hudson Food Stores Inc., that serves much of North Central Florida. "It seems like it goes up every year." But in recent years, volume for carbonated soft drinks has slipped, according to a report by the Beverage Marketing Corporation. the report says soda sales dropped 1.5 percent from 12.8 billion gallons in 2014 to 12.6 billion in 2015. As 14 | on View past issues of Petrogram online at a result, carbonated beverages' market share has fallen to below 40 percent. "I think the trend from carbonated soft drinks to alternative formats of hydration has been the big key the last five years," says Gary Frauenhofer, category manager for Dion C-Stores llC. the company operates 11 stores and a grocery store in the Florida Keys. "I can remember back in the day the amount of sodas we sold," he says, "and it's not anywhere near that anymore. I'm selling more water and tea in particular." Cold Drinks heating up More consumers these days are seeking healthier alternatives to sugary sodas. As a result, the beverage aisles at C-stores today carry such items as bottled teas, sparkling waters and protein shakes. Coca-Cola recently introduced Minute Maid Sparkling, a lowcalorie, fizzy juice drink that comes in flavors such as lemonade, mixed berry and fruit punch. Enhanced bottled water products like VitaminWater contain vitamins B6, B12 and C. Another product, Smartwater, is made with vapor distillation and electrolytes, and at last year's NACS Show in las Vegas, several companies debuted new products and flavors. Voss, a sparkling water product, introduced two new flavors, tangerine lemongrass and lemon cucumber.

Table of Contents for the Digital Edition of Petrogram - Summer 2016

Chair’s Perspective
2016 Sunshine EXPO Preview
Industry Grapples with Concerns to Accommodate EMV at Fuel Islands
The Buzz on Beverages
Strategies in ADA Public Accessibility
9 Marketing Missing Links Costing You Revenue You Deserve
Calendar of Events
Index of Advertisers/

Petrogram - Summer 2016