Petrogram - Fall 2018 - 12

FEATURE

C-Stores See
Competitive
Edge in HigherQuality Hot
and Cold Food
Offerings

C

-store managers are investing in more advanced,
energy-efficient countertop heating and refrigeration equipment to
broaden premium hot
food, condiment and topping offerings
for on-the-go patrons.
Today, a battle is raging for the hearts
and minds - not to mention consumer
dollars - of shoppers looking for quality,
prepared foods on the go. Now, with grocery stores and even coffee shops increasingly encroaching on the "convenience"
food space by offering greatly expanded
hot and cold food options, the competition
is getting even more intense.
However, simply increasing the menu
of items is not enough. To successfully
compete, convenience stores need to
pay closer attention to the countertop
12

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equipment, including heated merchandisers that hold everything from pizza
to chicken wings and refrigeration units
that hold a wide variety of fresh condiments, toppings and even real, flavored
coffee creamers.
In other words, heated merchandisers
with poor temperature controls that overcook or dry out foods quickly or messy "ice
baths" meant to keep coffee creamer cold
are simply no longer acceptable.
Instead, convenience stores are investing in higher-quality equipment with precise digital temperature controls that hold
foods longer and minimize food waste.
More advanced equipment can even drive
down operational costs by reducing the
amount of electricity required.
By doing so, convenience store operators
are hoping to gain a competitive edge by
offering fresher, more mouth-watering and

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satisfying options to customers that might
otherwise decide to go elsewhere.

Heated Merchandisers
Heated merchandisers are the workhorse of convenience countertop top
equipment and must be versatile enough
to hold and display the full range of
ready-to-eat hot foods, preferably near
the register to spur impulse buys. The most
advanced even allow different food items
to be held at varying temperatures on each
shelf to maximize salability in minimal
counter space.

Extend Hold Time with
Precise Temperature
According to Kevin McGrath of Creative
Serving, a New Jersey-based manufacturer
of retail countertop food service equipment, convenience stores are squandering


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Table of Contents for the Digital Edition of Petrogram - Fall 2018

Chair’s Perspective
How Gas Stations and Convenience Stores Should Prepare in Advance of an Eminent Domain Taking
C-Stores See Competitive Edge in Higher-Quality Hot and Cold Food Offerings
Five Market Domination Strategies to Deploy for Even More Profits
The Florida Lottery: Building Brighter Futures
Calendar of Events
Index of Advertisers/Advertiser.com
Petrogram - Fall 2018 - Intro
Petrogram - Fall 2018 - cover1
Petrogram - Fall 2018 - cover2
Petrogram - Fall 2018 - 3
Petrogram - Fall 2018 - 4
Petrogram - Fall 2018 - 5
Petrogram - Fall 2018 - 6
Petrogram - Fall 2018 - 7
Petrogram - Fall 2018 - 8
Petrogram - Fall 2018 - Chair’s Perspective
Petrogram - Fall 2018 - How Gas Stations and Convenience Stores Should Prepare in Advance of an Eminent Domain Taking
Petrogram - Fall 2018 - 11
Petrogram - Fall 2018 - C-Stores See Competitive Edge in Higher-Quality Hot and Cold Food Offerings
Petrogram - Fall 2018 - 13
Petrogram - Fall 2018 - 14
Petrogram - Fall 2018 - 15
Petrogram - Fall 2018 - Five Market Domination Strategies to Deploy for Even More Profits
Petrogram - Fall 2018 - 17
Petrogram - Fall 2018 - 18
Petrogram - Fall 2018 - The Florida Lottery: Building Brighter Futures
Petrogram - Fall 2018 - 20
Petrogram - Fall 2018 - Calendar of Events
Petrogram - Fall 2018 - Index of Advertisers/Advertiser.com
Petrogram - Fall 2018 - cover3
Petrogram - Fall 2018 - cover4
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