Petrogram - Winter 2013 - (Page 12)

As C-stores Branch Out, Channel Blurring Blossoms By Al Hebert, Gas Station Gourmet C onvenience stores used to be considered a place to run in and get a snack, a drink or cigarettes on the fly. Today, many Florida stores offer grocery items, custom cut meat and even clothing. This retail evolution is called channel blurring. As new categories and products are added, "the line" between c-stores and other retailers begins to blur. The truth is, astute c-store owners were channel blurring before the term was even coined. Ahern's Service Center and Convenience Store branches out, challenges "the line" and stays one step ahead, all to broaden their appeal and encourage customers to shop in their stores. One of their ideas was to combine their service station and parts store with their c-store. 12 | View past issues of Petrogram online at Customers' Habits Drive C-Store Changes The Express Food Mart in Orange Park started out like many stores. They had three fuel stations and they sold snacks, chips and drinks. Customers wanted more. "We didn't have beer in the beginning, now we have it," said Manager Tammy Laferriere, who has seen a lot of changes in her nearly 23 years at the store. "We've added a deli and we've brought in wine and cigars," she said. "I have all kinds of medicine and sun tan lotions. It's like a small pharmacy." Also, since there are hotels on both sides of the store, Laferriere stocks products such as shirts, socks and underwear. "Some of the

Table of Contents for the Digital Edition of Petrogram - Winter 2013

Chair’s Perspective
2013 FPMA Patron Members
Florida’s Petroleum Cleanup Program is Undergoing an Overhaul
As C-stores Branch Out, Channel Blurring Blossoms
Just Say No…to (Synthetic) Drugs
Staying Away from Negligent Security Lawsuits
FPMA’s 2013 Scholarship Golf Tournament and Conference of Committees
FPMA Featured Advertiser Marketplace
Calendar of Events
Index of Advertisers/

Petrogram - Winter 2013