Pavement Preservation Journal - Summer 2017 - 16

ASSOCIATIONS

New 'Synergy' Theme
of AEMA-ARRA-ISSA
Combined Meeting
BY TOM KUENNEN

new synergy between FP2 Inc.
founding associations-as
evidenced by a relaunch of
their marketing efforts-
was the theme of the combined annual
meetings of the Asphalt Emulsion
Manufacturers Association, Asphalt
Recycling & Reclaiming Association, and
International Slurry Surfacing Association,
held Feb. 14-17 in Tucson.
Meeting under the umbrella of the
Pavement Preservation & Recycling Alliance
(PPRA), the three associations rolled out
new promotional initiatives that will exploit
the "tipping point" toward pavement preservation and recycling that market research
indicates exists at this time.
AEMA started the repositioning effort in
2015 as it brought marketing consultant
Lindsay Matush on board to undertake market research and test association strengths
in a changing environment. Soon after, ISSA
and ARRA joined the effort and the Synergy
Project was launched.
Matush conducted intensive interviews
and analysis with association principals
and sketched out a promotional game plan
for all three associations based on their
products, market and association strengths
and weaknesses, and new opportunities
as governments adopt preservation and
recycling strategies.
As part of the repositioning toward collaborative marketing, new logos for AEMA,
ARRA and PPRA were unveiled (ISSA's had
been revised recently). AEMA's new logo
carries a new tagline, "Engineered Solutions
for the Road Ahead." ARRA's new theme
is "Responsible Renewal. Reliable Results."
And PPRA's new motto is "Better Roads
Today, Stronger Networks Tomorrow."
Ishee heads AEMA. Vice president
for Pavement Preservation & Specialty
Products at Ergon Asphalt & Emulsions,
Inc., Mark Ishee, was elected president,
16

Motivational speaker Conor Cunneen speaks at annual awards breakfast

succeeding Archie Reynolds, Walker
Emulsions, who serves as immediate past
president. Other AEMA officers include vice
president Todd Ryne, Akzo Nobel Surface
Chemistry LLC, and secretary/treasurer
Bob Huitt, Russell Standard Corp.
An exciting announcement at the
annual meeting was the AEMA-sponsored
Introduction to Asphalt Emulsions certificate.
Developed at the University of Arkansas,
this certificate provides students a background in asphalt emulsions, production
considerations, classification, testing,
and applications.
A series of 10 lessons combines technical content through print and video.
Learning is ensured through quizzes,

exams, and essays. After completing all
of the lessons, a certificate of completion
is awarded, including 15 professional
development hours.
"This certificate program is an exciting
resource for both the public and private
industry," said coordinator Dr. Andrew
Braham, P.E., University of ArkansasFayetteville. "There has been a clear message
from industry that most college graduates
are not familiar with the basics of asphalt
emulsions. This certificate is intended to fill
that gap by providing the basics."
For more information, visit https://training.uark.edu/professional-development/
courses/pavement-maintenance-andrehabilitation.php

View past issues of the PAVEMENT PRESERVATION JOURNAL online at www.naylornetwork.com/fpp-nxt


http://training.uark.edu/professional-development/courses/pavement-maintenance-and-rehabilitation.php http://training.uark.edu/professional-development/courses/pavement-maintenance-and-rehabilitation.php http://www.naylornetwork.com/fpp-nxt

Table of Contents for the Digital Edition of Pavement Preservation Journal - Summer 2017

President’s Message
National Center in New Hands as Founder Galehouse Steps Aside
New ‘Synergy’ Theme of Aema-Arra-Issa Combined Meeting
Emulsions in Focus at Isaet 2016
Counties Benefit From Interactive Systems Preservation Resource
Infrastructure a Bipartisan Business
Boot Camp Boosts Preservation Interest
Fountain of Youth: Asphalt Maltene Rejuvenators Add Life to Aging Pavements
Index of Advertisers
Pavement Preservation Journal - Summer 2017 - Intro
Pavement Preservation Journal - Summer 2017 - cover1
Pavement Preservation Journal - Summer 2017 - cover2
Pavement Preservation Journal - Summer 2017 - 3
Pavement Preservation Journal - Summer 2017 - 4
Pavement Preservation Journal - Summer 2017 - 5
Pavement Preservation Journal - Summer 2017 - 6
Pavement Preservation Journal - Summer 2017 - 7
Pavement Preservation Journal - Summer 2017 - 8
Pavement Preservation Journal - Summer 2017 - President’s Message
Pavement Preservation Journal - Summer 2017 - 10
Pavement Preservation Journal - Summer 2017 - National Center in New Hands as Founder Galehouse Steps Aside
Pavement Preservation Journal - Summer 2017 - 12
Pavement Preservation Journal - Summer 2017 - 13
Pavement Preservation Journal - Summer 2017 - 14
Pavement Preservation Journal - Summer 2017 - 15
Pavement Preservation Journal - Summer 2017 - New ‘Synergy’ Theme of Aema-Arra-Issa Combined Meeting
Pavement Preservation Journal - Summer 2017 - 17
Pavement Preservation Journal - Summer 2017 - 18
Pavement Preservation Journal - Summer 2017 - Emulsions in Focus at Isaet 2016
Pavement Preservation Journal - Summer 2017 - 20
Pavement Preservation Journal - Summer 2017 - 21
Pavement Preservation Journal - Summer 2017 - Counties Benefit From Interactive Systems Preservation Resource
Pavement Preservation Journal - Summer 2017 - 23
Pavement Preservation Journal - Summer 2017 - 24
Pavement Preservation Journal - Summer 2017 - 25
Pavement Preservation Journal - Summer 2017 - 26
Pavement Preservation Journal - Summer 2017 - 27
Pavement Preservation Journal - Summer 2017 - 28
Pavement Preservation Journal - Summer 2017 - Infrastructure a Bipartisan Business
Pavement Preservation Journal - Summer 2017 - 30
Pavement Preservation Journal - Summer 2017 - Boot Camp Boosts Preservation Interest
Pavement Preservation Journal - Summer 2017 - Fountain of Youth: Asphalt Maltene Rejuvenators Add Life to Aging Pavements
Pavement Preservation Journal - Summer 2017 - 33
Pavement Preservation Journal - Summer 2017 - 34
Pavement Preservation Journal - Summer 2017 - 35
Pavement Preservation Journal - Summer 2017 - 36
Pavement Preservation Journal - Summer 2017 - Index of Advertisers
Pavement Preservation Journal - Summer 2017 - 38
Pavement Preservation Journal - Summer 2017 - cover3
Pavement Preservation Journal - Summer 2017 - cover4
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