Food Shippers of America - Spring/Summer 2015 - (Page 50)
R E T A I L
T R E N D S
by Michael Sansolo
ompetition is an endlessly changing challenge.
The only difference in 2015 is that
competition, like everything else, seems more
complex than ever with challenges coming in
more ways and from more directions.
There is an easy way to think about
competition: simply reflect on this
recent winter. If you were lucky, you
avoided the flu. If you weren't lucky,
you got it.
Even those of us who got the flu shot
still might have gotten the flu itself.
| SPRING|SUMMER 2015
And even if we get flu shots every year,
we all know we'll have to do the same
next autumn. That's because he flu
virus evolves every year. No matter
how good or effective the vaccine,
the next year the flu strain will be
different. So last year's vaccine no
That's exactly the way it is with
competition. No matter how good
your current operation is, recognize
that things are going to change.
Consumer needs, tastes and fashions
shift. So what was successful -
even unbeatable - can suddenly
become very vulnerable . And with
In 2015, the competitive picture facing
all parts of retail is a staggering mix of
both the old and the new. More than
ever the industry needs tight, efficient
operations that keep costs low. Plus,
retailers need a special edge that
gives shoppers a reason to select any
store over the many other choices
Table of Contents for the Digital Edition of Food Shippers of America - Spring/Summer 2015
Pain on the Train
Transportation Funding Preview
The Real Key to the Driver Shortage – Creating a Better Environment for Drivers
FSA’s Annual Conference
Cleaning Up Aisle 6
How Are Honeybees Doing?
A Traffic Jam Model of Leadership
Afraid to Admit That You Don’t Understand Social Media?
Index of Advertisers
Food Shippers of America - Spring/Summer 2015