Food Shippers of America - Spring/Summer 2015 - (Page 69)

F E A T U R E Afraid to Admit That You Don't Understand Social Media? View those sites as a cocktail party where the rules of networking etiquette apply. by Marsha Friedman I talk to a lot of business owners and authors who don't "get" social media. A year or two ago when I'd speak with them, most were quick to say they didn't understand it and didn't need to. Today what I hear is: "I know I'm supposed to be doing that, so I have a Facebook account." Or, "Yeah, I've got my teenaged nephew taking care of that." Unfortunately, simply posting occasional announcements about upcoming sales or telling people why they should use your service or read your book is not social media marketing, and it's not helping you. In fact, if that's all you're doing, it could be hurting you. Social media is the world's biggest cocktail party and everyone's What's worse, you're not taking advantage of what could become the most powerful tool in your marketing arsenal. Why? there - including your Social media is the world's biggest cocktail party and everyone's there - potential customers. competitors and your FOOD SHIPPERS OF AMERICA | www.foodshippersofamerica.org | 69 http://www.foodshippersofamerica.org

Table of Contents for the Digital Edition of Food Shippers of America - Spring/Summer 2015

President’s Letter
Intermodal Challenges
Pain on the Train
Transportation Funding Preview
The Real Key to the Driver Shortage – Creating a Better Environment for Drivers
Starting Over
FSA’s Annual Conference
Industry Forecast
Retail Trends
Cleaning Up Aisle 6
How Are Honeybees Doing?
Capturing Talent
A Traffic Jam Model of Leadership
Afraid to Admit That You Don’t Understand Social Media?
FSA Members
Index of Advertisers

Food Shippers of America - Spring/Summer 2015

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