Food Shippers of America - Spring/Summer 2017 - 78

F E A T U R E

As the
World Returns
New logistics challenges in selling
direct to consumers online
by Rob Zomok

M

anufacturers digging
for e-commerce
gold by selling
direct to consumers

(D2C) will soon unearth a hidden menace
they've never had to face on their own:
product returns. While there's significant
opportunity for manufacturers selling D2C
via e-commerce, the cost-to-serve the
digitally engaged consumer may be growing
as quickly as the opportunity to increase sales
in an omnichannel world.
COMPANIES THAT STRATEGICALLY
MANAGE product returns will capture

higher margins while improving
customer satisfaction. The product
return rate for e-commerce
transactions can be as much as five
times greater than brick-and-mortar
retailers. Online shoppers expect
their returns to be processed easily
and quickly. Two out of three online
shoppers check the merchant's return
policy before making a purchase. If

78

| SPRING/SUMMER 2017

found unsatisfactory, most shoppers
will look elsewhere. According to
a recent study by FuturePay, an
electronic payment provider, "hassle of
return" was the third most cited reason
for cart abandonment - preceded by
"cost of shipping" and "cost of order
becoming too expensive" respectively.
New Challenges
Manufacturers, looking for growth
opportunities with direct-to-consumer

digital commerce, are recognizing
something they've typically taken
for granted: Someone else handling
the reverse logistics of their returned
goods. Traditionally, retailers
bear the brunt of the majority of
returns operations and costs, where
manufacturers only see a portion
of products in return-to-vendor;
returns credits manufacturers pay
to retailers only allay some of the
overall cost of reverse logistics.



Table of Contents for the Digital Edition of Food Shippers of America - Spring/Summer 2017

President’s Letter
Filling the Supply Chain Talent Gap
Expanded Panama Canal = Expanded Options
Capacity Concerns
FAST Act Impact
Cooperative Effort Provides Safe Havens for Drivers
Elaine Chao Returns to Washington as Secretary of Transportation
Industry Forecast
Regulatory Update
Is Your RFP Built to Source the Right ELD Solution?
Top 10
FSA Annual Conference
Retail Trends
As the World Returns
Stop Managing, Start Coaching
A B.O.L.D. Approach to Succeeding in an Unpredictable Business World
People Problems Prevented
Batory Food
Bongards Creameries
Operation Blessing
Ruiz Food Products, Inc.
Save-A-Lot
Scotlynn
Sun-Maid
FSA Members
In the News…
Index of Advertisers
Food Shippers of America - Spring/Summer 2017 - intro
Food Shippers of America - Spring/Summer 2017 - cover1
Food Shippers of America - Spring/Summer 2017 - cover2
Food Shippers of America - Spring/Summer 2017 - 3
Food Shippers of America - Spring/Summer 2017 - 4
Food Shippers of America - Spring/Summer 2017 - 5
Food Shippers of America - Spring/Summer 2017 - 6
Food Shippers of America - Spring/Summer 2017 - 7
Food Shippers of America - Spring/Summer 2017 - 8
Food Shippers of America - Spring/Summer 2017 - 9
Food Shippers of America - Spring/Summer 2017 - 10
Food Shippers of America - Spring/Summer 2017 - President’s Letter
Food Shippers of America - Spring/Summer 2017 - 12
Food Shippers of America - Spring/Summer 2017 - 13
Food Shippers of America - Spring/Summer 2017 - Filling the Supply Chain Talent Gap
Food Shippers of America - Spring/Summer 2017 - 15
Food Shippers of America - Spring/Summer 2017 - 16
Food Shippers of America - Spring/Summer 2017 - 17
Food Shippers of America - Spring/Summer 2017 - 18
Food Shippers of America - Spring/Summer 2017 - 19
Food Shippers of America - Spring/Summer 2017 - 20
Food Shippers of America - Spring/Summer 2017 - 21
Food Shippers of America - Spring/Summer 2017 - Expanded Panama Canal = Expanded Options
Food Shippers of America - Spring/Summer 2017 - 23
Food Shippers of America - Spring/Summer 2017 - 24
Food Shippers of America - Spring/Summer 2017 - 25
Food Shippers of America - Spring/Summer 2017 - 26
Food Shippers of America - Spring/Summer 2017 - 27
Food Shippers of America - Spring/Summer 2017 - 28
Food Shippers of America - Spring/Summer 2017 - 29
Food Shippers of America - Spring/Summer 2017 - 30
Food Shippers of America - Spring/Summer 2017 - 31
Food Shippers of America - Spring/Summer 2017 - Capacity Concerns
Food Shippers of America - Spring/Summer 2017 - 33
Food Shippers of America - Spring/Summer 2017 - 34
Food Shippers of America - Spring/Summer 2017 - 35
Food Shippers of America - Spring/Summer 2017 - 36
Food Shippers of America - Spring/Summer 2017 - 37
Food Shippers of America - Spring/Summer 2017 - 38
Food Shippers of America - Spring/Summer 2017 - 39
Food Shippers of America - Spring/Summer 2017 - 40
Food Shippers of America - Spring/Summer 2017 - 41
Food Shippers of America - Spring/Summer 2017 - FAST Act Impact
Food Shippers of America - Spring/Summer 2017 - 43
Food Shippers of America - Spring/Summer 2017 - 44
Food Shippers of America - Spring/Summer 2017 - 45
Food Shippers of America - Spring/Summer 2017 - 46
Food Shippers of America - Spring/Summer 2017 - Cooperative Effort Provides Safe Havens for Drivers
Food Shippers of America - Spring/Summer 2017 - 48
Food Shippers of America - Spring/Summer 2017 - 49
Food Shippers of America - Spring/Summer 2017 - 50
Food Shippers of America - Spring/Summer 2017 - Elaine Chao Returns to Washington as Secretary of Transportation
Food Shippers of America - Spring/Summer 2017 - 52
Food Shippers of America - Spring/Summer 2017 - 53
Food Shippers of America - Spring/Summer 2017 - 54
Food Shippers of America - Spring/Summer 2017 - Industry Forecast
Food Shippers of America - Spring/Summer 2017 - 56
Food Shippers of America - Spring/Summer 2017 - 57
Food Shippers of America - Spring/Summer 2017 - Regulatory Update
Food Shippers of America - Spring/Summer 2017 - 59
Food Shippers of America - Spring/Summer 2017 - 60
Food Shippers of America - Spring/Summer 2017 - 61
Food Shippers of America - Spring/Summer 2017 - 62
Food Shippers of America - Spring/Summer 2017 - Is Your RFP Built to Source the Right ELD Solution?
Food Shippers of America - Spring/Summer 2017 - 64
Food Shippers of America - Spring/Summer 2017 - 65
Food Shippers of America - Spring/Summer 2017 - 66
Food Shippers of America - Spring/Summer 2017 - Top 10
Food Shippers of America - Spring/Summer 2017 - 68
Food Shippers of America - Spring/Summer 2017 - FSA Annual Conference
Food Shippers of America - Spring/Summer 2017 - 70
Food Shippers of America - Spring/Summer 2017 - 71
Food Shippers of America - Spring/Summer 2017 - 72
Food Shippers of America - Spring/Summer 2017 - 73
Food Shippers of America - Spring/Summer 2017 - Retail Trends
Food Shippers of America - Spring/Summer 2017 - 75
Food Shippers of America - Spring/Summer 2017 - 76
Food Shippers of America - Spring/Summer 2017 - 77
Food Shippers of America - Spring/Summer 2017 - As the World Returns
Food Shippers of America - Spring/Summer 2017 - 79
Food Shippers of America - Spring/Summer 2017 - 80
Food Shippers of America - Spring/Summer 2017 - 81
Food Shippers of America - Spring/Summer 2017 - 82
Food Shippers of America - Spring/Summer 2017 - Stop Managing, Start Coaching
Food Shippers of America - Spring/Summer 2017 - 84
Food Shippers of America - Spring/Summer 2017 - 85
Food Shippers of America - Spring/Summer 2017 - A B.O.L.D. Approach to Succeeding in an Unpredictable Business World
Food Shippers of America - Spring/Summer 2017 - 87
Food Shippers of America - Spring/Summer 2017 - People Problems Prevented
Food Shippers of America - Spring/Summer 2017 - 89
Food Shippers of America - Spring/Summer 2017 - 90
Food Shippers of America - Spring/Summer 2017 - 91
Food Shippers of America - Spring/Summer 2017 - 92
Food Shippers of America - Spring/Summer 2017 - Batory Food
Food Shippers of America - Spring/Summer 2017 - 94
Food Shippers of America - Spring/Summer 2017 - Bongards Creameries
Food Shippers of America - Spring/Summer 2017 - 96
Food Shippers of America - Spring/Summer 2017 - Operation Blessing
Food Shippers of America - Spring/Summer 2017 - 98
Food Shippers of America - Spring/Summer 2017 - Ruiz Food Products, Inc.
Food Shippers of America - Spring/Summer 2017 - 100
Food Shippers of America - Spring/Summer 2017 - Save-A-Lot
Food Shippers of America - Spring/Summer 2017 - 102
Food Shippers of America - Spring/Summer 2017 - Scotlynn
Food Shippers of America - Spring/Summer 2017 - Sun-Maid
Food Shippers of America - Spring/Summer 2017 - FSA Members
Food Shippers of America - Spring/Summer 2017 - 106
Food Shippers of America - Spring/Summer 2017 - In the News…
Food Shippers of America - Spring/Summer 2017 - Index of Advertisers
Food Shippers of America - Spring/Summer 2017 - 109
Food Shippers of America - Spring/Summer 2017 - 110
Food Shippers of America - Spring/Summer 2017 - cover3
Food Shippers of America - Spring/Summer 2017 - cover4
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