Food Shippers of America - Spring/Summer 2017 - 83

F E A T U R E

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Start Coaching
How to Coach Your Employees to Greater Performance

I

by Jay Forte

f I asked your
employees to describe
you as a manager,
what would they say?

I RECENTLY ASKED THIS question to a
group of employees - and most of their
responses were less than supportive.
Words like "boss," "distant,"
"intimidating," "unfeeling" and
"challenging" were the most frequent
responses. If this is what most people
think of their managers, how effective
are these managers at activating
exceptional employee performance?

But when I asked this same group
to describe a coach, they gave
me the following: "encouraging,"
"accountable," "interested,"
"supportive," "committed." What a

difference. Many in this audience could
recount a time when someone coached
them to take greater ownership
of their performance and results.
The relationship wasn't marked
by confrontation; instead it was a
relationship of connection, support
and achievement.
What would it take for workplace
managers to act more like coaches -
to be more successful in connecting,
engaging, empowering and activating
employee performance?
COACHING VERSUS MANAGING
Why is coaching is more effective than
managing in today's workplace? With
regard to today's work, fewer of us are
working behind machines producing
products (industrial economy); more of
us are out and available to customers
(service economy). Gone are the days
of managers telling employees what to

do; today's workplace has situations
that always change. Employees need
to be tuned in, paying attention and
actively thinking to maximize the
service experience for customers.
Imagine having a manager who
constantly tells you what to do. How
motivated would you be to think
big, do great things for customers
and perform at exceptional levels?
But if your manager coached you by
engaging you in more discussions,
asked you more questions and allowed
you to create solutions that benefited
the customer and the organization,
your feelings about your work and your
manager would change.
SHIFTING FROM
MANAGING TO COACHING
This requires a change in both mindset
and skills. I address both in the
following four areas: connecting with

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83


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Table of Contents for the Digital Edition of Food Shippers of America - Spring/Summer 2017

President’s Letter
Filling the Supply Chain Talent Gap
Expanded Panama Canal = Expanded Options
Capacity Concerns
FAST Act Impact
Cooperative Effort Provides Safe Havens for Drivers
Elaine Chao Returns to Washington as Secretary of Transportation
Industry Forecast
Regulatory Update
Is Your RFP Built to Source the Right ELD Solution?
Top 10
FSA Annual Conference
Retail Trends
As the World Returns
Stop Managing, Start Coaching
A B.O.L.D. Approach to Succeeding in an Unpredictable Business World
People Problems Prevented
Batory Food
Bongards Creameries
Operation Blessing
Ruiz Food Products, Inc.
Save-A-Lot
Scotlynn
Sun-Maid
FSA Members
In the News…
Index of Advertisers
Food Shippers of America - Spring/Summer 2017 - intro
Food Shippers of America - Spring/Summer 2017 - cover1
Food Shippers of America - Spring/Summer 2017 - cover2
Food Shippers of America - Spring/Summer 2017 - 3
Food Shippers of America - Spring/Summer 2017 - 4
Food Shippers of America - Spring/Summer 2017 - 5
Food Shippers of America - Spring/Summer 2017 - 6
Food Shippers of America - Spring/Summer 2017 - 7
Food Shippers of America - Spring/Summer 2017 - 8
Food Shippers of America - Spring/Summer 2017 - 9
Food Shippers of America - Spring/Summer 2017 - 10
Food Shippers of America - Spring/Summer 2017 - President’s Letter
Food Shippers of America - Spring/Summer 2017 - 12
Food Shippers of America - Spring/Summer 2017 - 13
Food Shippers of America - Spring/Summer 2017 - Filling the Supply Chain Talent Gap
Food Shippers of America - Spring/Summer 2017 - 15
Food Shippers of America - Spring/Summer 2017 - 16
Food Shippers of America - Spring/Summer 2017 - 17
Food Shippers of America - Spring/Summer 2017 - 18
Food Shippers of America - Spring/Summer 2017 - 19
Food Shippers of America - Spring/Summer 2017 - 20
Food Shippers of America - Spring/Summer 2017 - 21
Food Shippers of America - Spring/Summer 2017 - Expanded Panama Canal = Expanded Options
Food Shippers of America - Spring/Summer 2017 - 23
Food Shippers of America - Spring/Summer 2017 - 24
Food Shippers of America - Spring/Summer 2017 - 25
Food Shippers of America - Spring/Summer 2017 - 26
Food Shippers of America - Spring/Summer 2017 - 27
Food Shippers of America - Spring/Summer 2017 - 28
Food Shippers of America - Spring/Summer 2017 - 29
Food Shippers of America - Spring/Summer 2017 - 30
Food Shippers of America - Spring/Summer 2017 - 31
Food Shippers of America - Spring/Summer 2017 - Capacity Concerns
Food Shippers of America - Spring/Summer 2017 - 33
Food Shippers of America - Spring/Summer 2017 - 34
Food Shippers of America - Spring/Summer 2017 - 35
Food Shippers of America - Spring/Summer 2017 - 36
Food Shippers of America - Spring/Summer 2017 - 37
Food Shippers of America - Spring/Summer 2017 - 38
Food Shippers of America - Spring/Summer 2017 - 39
Food Shippers of America - Spring/Summer 2017 - 40
Food Shippers of America - Spring/Summer 2017 - 41
Food Shippers of America - Spring/Summer 2017 - FAST Act Impact
Food Shippers of America - Spring/Summer 2017 - 43
Food Shippers of America - Spring/Summer 2017 - 44
Food Shippers of America - Spring/Summer 2017 - 45
Food Shippers of America - Spring/Summer 2017 - 46
Food Shippers of America - Spring/Summer 2017 - Cooperative Effort Provides Safe Havens for Drivers
Food Shippers of America - Spring/Summer 2017 - 48
Food Shippers of America - Spring/Summer 2017 - 49
Food Shippers of America - Spring/Summer 2017 - 50
Food Shippers of America - Spring/Summer 2017 - Elaine Chao Returns to Washington as Secretary of Transportation
Food Shippers of America - Spring/Summer 2017 - 52
Food Shippers of America - Spring/Summer 2017 - 53
Food Shippers of America - Spring/Summer 2017 - 54
Food Shippers of America - Spring/Summer 2017 - Industry Forecast
Food Shippers of America - Spring/Summer 2017 - 56
Food Shippers of America - Spring/Summer 2017 - 57
Food Shippers of America - Spring/Summer 2017 - Regulatory Update
Food Shippers of America - Spring/Summer 2017 - 59
Food Shippers of America - Spring/Summer 2017 - 60
Food Shippers of America - Spring/Summer 2017 - 61
Food Shippers of America - Spring/Summer 2017 - 62
Food Shippers of America - Spring/Summer 2017 - Is Your RFP Built to Source the Right ELD Solution?
Food Shippers of America - Spring/Summer 2017 - 64
Food Shippers of America - Spring/Summer 2017 - 65
Food Shippers of America - Spring/Summer 2017 - 66
Food Shippers of America - Spring/Summer 2017 - Top 10
Food Shippers of America - Spring/Summer 2017 - 68
Food Shippers of America - Spring/Summer 2017 - FSA Annual Conference
Food Shippers of America - Spring/Summer 2017 - 70
Food Shippers of America - Spring/Summer 2017 - 71
Food Shippers of America - Spring/Summer 2017 - 72
Food Shippers of America - Spring/Summer 2017 - 73
Food Shippers of America - Spring/Summer 2017 - Retail Trends
Food Shippers of America - Spring/Summer 2017 - 75
Food Shippers of America - Spring/Summer 2017 - 76
Food Shippers of America - Spring/Summer 2017 - 77
Food Shippers of America - Spring/Summer 2017 - As the World Returns
Food Shippers of America - Spring/Summer 2017 - 79
Food Shippers of America - Spring/Summer 2017 - 80
Food Shippers of America - Spring/Summer 2017 - 81
Food Shippers of America - Spring/Summer 2017 - 82
Food Shippers of America - Spring/Summer 2017 - Stop Managing, Start Coaching
Food Shippers of America - Spring/Summer 2017 - 84
Food Shippers of America - Spring/Summer 2017 - 85
Food Shippers of America - Spring/Summer 2017 - A B.O.L.D. Approach to Succeeding in an Unpredictable Business World
Food Shippers of America - Spring/Summer 2017 - 87
Food Shippers of America - Spring/Summer 2017 - People Problems Prevented
Food Shippers of America - Spring/Summer 2017 - 89
Food Shippers of America - Spring/Summer 2017 - 90
Food Shippers of America - Spring/Summer 2017 - 91
Food Shippers of America - Spring/Summer 2017 - 92
Food Shippers of America - Spring/Summer 2017 - Batory Food
Food Shippers of America - Spring/Summer 2017 - 94
Food Shippers of America - Spring/Summer 2017 - Bongards Creameries
Food Shippers of America - Spring/Summer 2017 - 96
Food Shippers of America - Spring/Summer 2017 - Operation Blessing
Food Shippers of America - Spring/Summer 2017 - 98
Food Shippers of America - Spring/Summer 2017 - Ruiz Food Products, Inc.
Food Shippers of America - Spring/Summer 2017 - 100
Food Shippers of America - Spring/Summer 2017 - Save-A-Lot
Food Shippers of America - Spring/Summer 2017 - 102
Food Shippers of America - Spring/Summer 2017 - Scotlynn
Food Shippers of America - Spring/Summer 2017 - Sun-Maid
Food Shippers of America - Spring/Summer 2017 - FSA Members
Food Shippers of America - Spring/Summer 2017 - 106
Food Shippers of America - Spring/Summer 2017 - In the News…
Food Shippers of America - Spring/Summer 2017 - Index of Advertisers
Food Shippers of America - Spring/Summer 2017 - 109
Food Shippers of America - Spring/Summer 2017 - 110
Food Shippers of America - Spring/Summer 2017 - cover3
Food Shippers of America - Spring/Summer 2017 - cover4
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