Food Shippers of America - Spring/Summer 2017 - 99

member profile

Ruiz Food
Products, Inc.
A Quick Look
Founded: 1964 by Louis Ruiz and his
son Fred
Corporate Headquarters:
Dinuba, California
Products: Two brands: El Monterey
(frozen burritos, breakfast burritos,
taquitos, quesadillas, empanadas,
etc.) and Tornados (seasoned, rolled
and stuffed tortillas in a variety
of flavors)

areas out of the plant, which meant
it changed the way we were sourcing
our products," said Brian Miller,
senior vice president, supply chain.
"We could service our customers
quicker and hold inventories at
our own facility; both were more
economically efficient.

Areas served: 50 states and Canada
(between both brands)

"The challenge - and priority - is
to be certain to always have the
right mix of product in the right
location at the right time. The other
challenge is to find local carriers
and be sure you have the right mix
of carriers to service those lanes
and to form a good partnership
with," he added.

Logistics operation: All logistics
operations are in-house with just under
100 logistics-focused team members;
transportation is outsourced

When it became clear that the
Florence expansion would move
forward, the company had to review
what would be made in the plant.

The company's El Monterey brand is the
#1 frozen Mexican food in the United
States. Tornados, the company's
snack brand, is a leader in the roller
grill category. The privately-owned
company has three manufacturing and
distribution centers, located in Dinuba,
Calif. (also the site of its headquarters),
Denison, Texas, and Florence, S.C.

"We also reviewed the current
infrastructure we had in place for
transportation. We determined what
current carriers would be interested
in partnering with us out of Florence
and then what new carriers we could
add to our existing infrastructure,"
Miller said. "Next, we determined
what kind of storage we would
need, which would dictate what the
building would look like. In other
words, we reviewed everything from
the ground up to determine what
would be needed to pick, pack and
ship from the facility."

Customers: Retail, clubs, convenience
stores, traditional food service

The opening of the Florence
distribution center two years
ago changed the dynamics of its
operations. "It gave Ruiz Foods the
opportunity to service the East Coast

Ruiz contracts with several
carriers to handle its outbound
transportation needs.
"We have begun using tracking
devices for all our carriers, which will
give us 'geo-fencing' capabilities.
We will know where our loads are at
all times: when they're at the plant,
how far they are from a customer,
etc.," Miller continued. "Allowing
us to tell our customer service team
that a delivery is on schedule, ahead
of schedule or behind schedule
gives them the ability to share that
information with our sales executives
or their customers."
Miller sees drivers' hours of operation
as the biggest regulatory issue the
industry will face in the months ahead.
"We are working to help drivers by
making sure our loads are ready when
a driver arrives, by reducing waits to
a minimum. We are making sure our
facilities are friendly when they arrive.
We are organizing our point-to-point
loads better," Miller said.
"Ruiz Foods firmly believes in a
fair and equitable partnership," he
added. "I am proud to say that we
have always been considered driver
friendly, loaded and on-time. Our
own stats show that we historically
get our drivers loaded within 1 ½ to
1 ¾ hours. We work hard to give our
carriers the lanes they want, and as a
result we have very little turnover." ■

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Table of Contents for the Digital Edition of Food Shippers of America - Spring/Summer 2017

President’s Letter
Filling the Supply Chain Talent Gap
Expanded Panama Canal = Expanded Options
Capacity Concerns
FAST Act Impact
Cooperative Effort Provides Safe Havens for Drivers
Elaine Chao Returns to Washington as Secretary of Transportation
Industry Forecast
Regulatory Update
Is Your RFP Built to Source the Right ELD Solution?
Top 10
FSA Annual Conference
Retail Trends
As the World Returns
Stop Managing, Start Coaching
A B.O.L.D. Approach to Succeeding in an Unpredictable Business World
People Problems Prevented
Batory Food
Bongards Creameries
Operation Blessing
Ruiz Food Products, Inc.
Save-A-Lot
Scotlynn
Sun-Maid
FSA Members
In the News…
Index of Advertisers
Food Shippers of America - Spring/Summer 2017 - intro
Food Shippers of America - Spring/Summer 2017 - cover1
Food Shippers of America - Spring/Summer 2017 - cover2
Food Shippers of America - Spring/Summer 2017 - 3
Food Shippers of America - Spring/Summer 2017 - 4
Food Shippers of America - Spring/Summer 2017 - 5
Food Shippers of America - Spring/Summer 2017 - 6
Food Shippers of America - Spring/Summer 2017 - 7
Food Shippers of America - Spring/Summer 2017 - 8
Food Shippers of America - Spring/Summer 2017 - 9
Food Shippers of America - Spring/Summer 2017 - 10
Food Shippers of America - Spring/Summer 2017 - President’s Letter
Food Shippers of America - Spring/Summer 2017 - 12
Food Shippers of America - Spring/Summer 2017 - 13
Food Shippers of America - Spring/Summer 2017 - Filling the Supply Chain Talent Gap
Food Shippers of America - Spring/Summer 2017 - 15
Food Shippers of America - Spring/Summer 2017 - 16
Food Shippers of America - Spring/Summer 2017 - 17
Food Shippers of America - Spring/Summer 2017 - 18
Food Shippers of America - Spring/Summer 2017 - 19
Food Shippers of America - Spring/Summer 2017 - 20
Food Shippers of America - Spring/Summer 2017 - 21
Food Shippers of America - Spring/Summer 2017 - Expanded Panama Canal = Expanded Options
Food Shippers of America - Spring/Summer 2017 - 23
Food Shippers of America - Spring/Summer 2017 - 24
Food Shippers of America - Spring/Summer 2017 - 25
Food Shippers of America - Spring/Summer 2017 - 26
Food Shippers of America - Spring/Summer 2017 - 27
Food Shippers of America - Spring/Summer 2017 - 28
Food Shippers of America - Spring/Summer 2017 - 29
Food Shippers of America - Spring/Summer 2017 - 30
Food Shippers of America - Spring/Summer 2017 - 31
Food Shippers of America - Spring/Summer 2017 - Capacity Concerns
Food Shippers of America - Spring/Summer 2017 - 33
Food Shippers of America - Spring/Summer 2017 - 34
Food Shippers of America - Spring/Summer 2017 - 35
Food Shippers of America - Spring/Summer 2017 - 36
Food Shippers of America - Spring/Summer 2017 - 37
Food Shippers of America - Spring/Summer 2017 - 38
Food Shippers of America - Spring/Summer 2017 - 39
Food Shippers of America - Spring/Summer 2017 - 40
Food Shippers of America - Spring/Summer 2017 - 41
Food Shippers of America - Spring/Summer 2017 - FAST Act Impact
Food Shippers of America - Spring/Summer 2017 - 43
Food Shippers of America - Spring/Summer 2017 - 44
Food Shippers of America - Spring/Summer 2017 - 45
Food Shippers of America - Spring/Summer 2017 - 46
Food Shippers of America - Spring/Summer 2017 - Cooperative Effort Provides Safe Havens for Drivers
Food Shippers of America - Spring/Summer 2017 - 48
Food Shippers of America - Spring/Summer 2017 - 49
Food Shippers of America - Spring/Summer 2017 - 50
Food Shippers of America - Spring/Summer 2017 - Elaine Chao Returns to Washington as Secretary of Transportation
Food Shippers of America - Spring/Summer 2017 - 52
Food Shippers of America - Spring/Summer 2017 - 53
Food Shippers of America - Spring/Summer 2017 - 54
Food Shippers of America - Spring/Summer 2017 - Industry Forecast
Food Shippers of America - Spring/Summer 2017 - 56
Food Shippers of America - Spring/Summer 2017 - 57
Food Shippers of America - Spring/Summer 2017 - Regulatory Update
Food Shippers of America - Spring/Summer 2017 - 59
Food Shippers of America - Spring/Summer 2017 - 60
Food Shippers of America - Spring/Summer 2017 - 61
Food Shippers of America - Spring/Summer 2017 - 62
Food Shippers of America - Spring/Summer 2017 - Is Your RFP Built to Source the Right ELD Solution?
Food Shippers of America - Spring/Summer 2017 - 64
Food Shippers of America - Spring/Summer 2017 - 65
Food Shippers of America - Spring/Summer 2017 - 66
Food Shippers of America - Spring/Summer 2017 - Top 10
Food Shippers of America - Spring/Summer 2017 - 68
Food Shippers of America - Spring/Summer 2017 - FSA Annual Conference
Food Shippers of America - Spring/Summer 2017 - 70
Food Shippers of America - Spring/Summer 2017 - 71
Food Shippers of America - Spring/Summer 2017 - 72
Food Shippers of America - Spring/Summer 2017 - 73
Food Shippers of America - Spring/Summer 2017 - Retail Trends
Food Shippers of America - Spring/Summer 2017 - 75
Food Shippers of America - Spring/Summer 2017 - 76
Food Shippers of America - Spring/Summer 2017 - 77
Food Shippers of America - Spring/Summer 2017 - As the World Returns
Food Shippers of America - Spring/Summer 2017 - 79
Food Shippers of America - Spring/Summer 2017 - 80
Food Shippers of America - Spring/Summer 2017 - 81
Food Shippers of America - Spring/Summer 2017 - 82
Food Shippers of America - Spring/Summer 2017 - Stop Managing, Start Coaching
Food Shippers of America - Spring/Summer 2017 - 84
Food Shippers of America - Spring/Summer 2017 - 85
Food Shippers of America - Spring/Summer 2017 - A B.O.L.D. Approach to Succeeding in an Unpredictable Business World
Food Shippers of America - Spring/Summer 2017 - 87
Food Shippers of America - Spring/Summer 2017 - People Problems Prevented
Food Shippers of America - Spring/Summer 2017 - 89
Food Shippers of America - Spring/Summer 2017 - 90
Food Shippers of America - Spring/Summer 2017 - 91
Food Shippers of America - Spring/Summer 2017 - 92
Food Shippers of America - Spring/Summer 2017 - Batory Food
Food Shippers of America - Spring/Summer 2017 - 94
Food Shippers of America - Spring/Summer 2017 - Bongards Creameries
Food Shippers of America - Spring/Summer 2017 - 96
Food Shippers of America - Spring/Summer 2017 - Operation Blessing
Food Shippers of America - Spring/Summer 2017 - 98
Food Shippers of America - Spring/Summer 2017 - Ruiz Food Products, Inc.
Food Shippers of America - Spring/Summer 2017 - 100
Food Shippers of America - Spring/Summer 2017 - Save-A-Lot
Food Shippers of America - Spring/Summer 2017 - 102
Food Shippers of America - Spring/Summer 2017 - Scotlynn
Food Shippers of America - Spring/Summer 2017 - Sun-Maid
Food Shippers of America - Spring/Summer 2017 - FSA Members
Food Shippers of America - Spring/Summer 2017 - 106
Food Shippers of America - Spring/Summer 2017 - In the News…
Food Shippers of America - Spring/Summer 2017 - Index of Advertisers
Food Shippers of America - Spring/Summer 2017 - 109
Food Shippers of America - Spring/Summer 2017 - 110
Food Shippers of America - Spring/Summer 2017 - cover3
Food Shippers of America - Spring/Summer 2017 - cover4
https://www.nxtbook.com/naylor/FUDB/FUDB0118
https://www.nxtbook.com/naylor/FUDB/FUDB0217
https://www.nxtbook.com/naylor/FUDB/FUDB0117
https://www.nxtbook.com/naylor/FUDB/FUDB0216
https://www.nxtbook.com/naylor/FUDB/FUDB0116
https://www.nxtbook.com/naylor/FUDB/FUDB0215
https://www.nxtbook.com/naylor/FUDB/FUDB0115
https://www.nxtbookmedia.com