Food Shippers of America - Spring/Summer 2018 - 78

Step 2 - Invite talented
amazing people into
that community
Step 3 - Reinforce
what it looks like to
be a good community
member
Step 4 - Live happily ever after
Secret #2 - Provide a Sense of Purpose
Once you build a community, your
team will have a sense of belonging.
Supercharge that with a sense of
purpose and your organization becomes
extremely sticky to top talent. People
desperately want to be a part of
something bigger than themselves.
Something they believe in.
Your employees and potential new hires
desperately want something bigger than
themselves to belong to. Provide that
for them and unleash the floodgates for
an avalanche of talent at your doorstep.
Don't be fooled by the old, "Sure that
works for brain surgeons, but MY
business is different..." nonsense.
Whether you own a cleaning company,
an industrial fasteners plant or any
other business that doesn't feel like you
are changing the world, the only reason
you are in business is that you provide
value to the people you serve.
If you are categorically closed to the
idea that your business changes lives
- adopt a cause. Become active in
your community, give to a charity - do
something as a team that creates value
and gives everyone a reason to bound
out of bed and be excited to get to work
day-in and day-out! If you aren't careful,
you just might find yourself addicted to
making the world a better place.
Secret #3 - Offer Experiences
Over Expenses
Do you have a trip that you took as a
child that you still look fondly back on?
A holiday that you will never forget? A
vacation years ago where everything
went wrong, but you and your family still
talk about it?
Salary and benefits are commodities.
A sense of purpose in a community of

78

| SPRING/SUMMER 2018

people you care about are not. A study
by Harris Group found that 72 percent of
millennials prefer to spend more money
on experiences than on material things.
Shared experiences build bonds,
families, communities and companies.
Don't just hope these experiences
happen- create them!
* Have monthly events
* Rent a bounce house
* A dunk tank employees can dunk
management in
* Comically oversized sumo suits
employees can battle to the death in...
Anything to help create experiences
for your employees to build that
community.
Don't keep the fun to yourself. Invite
employees' families, customers,
prospects, prospective employees,
even vendors! All of this creates an
environment your team is proud to be
a part of and makes it very difficult for
them to leave.
Secret #4 - Appreciation
This is your secret weapon. Not only can
it be had for the low, low price of zero
dollars, it can be the most valuable.
Even better-it can be a ton of fun.
Once you have built this community
that the members are proud to be
a part of, working toward a worthy
goal and experiences that bond
everyone together, your employees
will crave recognition from you and the
community.
When you have events, give awards.
Lots of awards. Not just the typical
performance based awards - award
for everything. Enjoy a few examples to
get your creative juices flowing:
* Best looking family
* Best hair
* Customer favorite
* Most likely to win at arm wrestling
Small things like this make big
differences in employee's lives and
their contribution to your organization.
Few things are more rewarding than
seeing awards given and pictures taken

of you handing an employee an award
proudly displayed in homes years
later. Let loose, use your imagination
and love on your people and you might
just be surprised that you are the one
that gets the most benefit.
Secret #5 - Put a Bow on it With
Core Values
Core Values are your secret sauce to
attracting top level talent without
breaking the bank. Not an old school
string of meaningless words displayed
on a plaque at your front office.
Three to four key beliefs, summed up
in a word or two each. The guiding
principles that provide your company's
special brand of awesome.
Shared Core Values are the rules your
company lives by to accomplish that
community. They are a golden thread
that runs throughout your company.
* Employee hiring ads
* Your website
* Your interview process
* Your employee review process
* Your on hold music/script for your
phone system
* Who you accept as customers,
vendors and employees
Core Values is the final secret that
brings the first four all together and
gives them power.
It is impossible to get people to act
outside of their true beliefs for an
extended amount of time. It is far
easier (and more enjoyable) to help
people live out your mutual shared
beliefs and values for the benefit of a
shared larger purpose. ■
Mike Campion is a celebrated speaker,
entrepreneur and author of I'm a Freaking
Genius, Why is This Business So Hard?
A small business expert, Mike has built
several multi-million dollar businesses,
the most recent achieving $4.3 million
in sales in the first 18 months. As
the host of the "Conversations with
a Genius" podcast, Mike imparts his
business wisdom on his listeners. For
more information about bringing in Mike
Campion for your next event, please visit
www.MikeCampion.com.


http://www.MikeCampion.com

Food Shippers of America - Spring/Summer 2018

Table of Contents for the Digital Edition of Food Shippers of America - Spring/Summer 2018

President’s Letter
Charged Up! Electric Trucks Poised to Gain Foothold In Trucking Industry
The Trucking Industry’s Top 10
Sana Raheem: Taking Risks for Growth
Developing an Unbeatable Inbound Freight Management Strategy
FSA Annual Conference
Evolution of Logistics: Developing Our Leaders of Tomorrow
Scholarship Winner
Food Shippers of America 2019 John J. Murphy Scholarship
Retail Trends
Rail Update
Industry Forecast
Millennials and GenZ: The Key to Future-Proofing Your Supply Chain Workforce
Blockchain: The Technology Soon to Take Over the Supply Chain
Improve Your Leadership IQ
Five Secrets to Find and Keep Top-Notch Talent Without Breaking the Bank
The Risky Six: Six Keys to Shed Fear and Take Smart Professional Risks
Customer Service and Safety are Priorities at Rapidly Growing Lazer Spot
FSA Members
Index of Advertisers
Food Shippers of America - Spring/Summer 2018 - Intro
Food Shippers of America - Spring/Summer 2018 - cover1
Food Shippers of America - Spring/Summer 2018 - cover2
Food Shippers of America - Spring/Summer 2018 - 3
Food Shippers of America - Spring/Summer 2018 - 4
Food Shippers of America - Spring/Summer 2018 - 5
Food Shippers of America - Spring/Summer 2018 - 6
Food Shippers of America - Spring/Summer 2018 - 7
Food Shippers of America - Spring/Summer 2018 - 8
Food Shippers of America - Spring/Summer 2018 - 9
Food Shippers of America - Spring/Summer 2018 - President’s Letter
Food Shippers of America - Spring/Summer 2018 - 11
Food Shippers of America - Spring/Summer 2018 - 12
Food Shippers of America - Spring/Summer 2018 - 13
Food Shippers of America - Spring/Summer 2018 - Charged Up! Electric Trucks Poised to Gain Foothold In Trucking Industry
Food Shippers of America - Spring/Summer 2018 - 15
Food Shippers of America - Spring/Summer 2018 - 16
Food Shippers of America - Spring/Summer 2018 - 17
Food Shippers of America - Spring/Summer 2018 - 18
Food Shippers of America - Spring/Summer 2018 - 19
Food Shippers of America - Spring/Summer 2018 - The Trucking Industry’s Top 10
Food Shippers of America - Spring/Summer 2018 - 21
Food Shippers of America - Spring/Summer 2018 - 22
Food Shippers of America - Spring/Summer 2018 - 23
Food Shippers of America - Spring/Summer 2018 - Sana Raheem: Taking Risks for Growth
Food Shippers of America - Spring/Summer 2018 - 25
Food Shippers of America - Spring/Summer 2018 - 26
Food Shippers of America - Spring/Summer 2018 - 27
Food Shippers of America - Spring/Summer 2018 - Developing an Unbeatable Inbound Freight Management Strategy
Food Shippers of America - Spring/Summer 2018 - 29
Food Shippers of America - Spring/Summer 2018 - 30
Food Shippers of America - Spring/Summer 2018 - 31
Food Shippers of America - Spring/Summer 2018 - 32
Food Shippers of America - Spring/Summer 2018 - 33
Food Shippers of America - Spring/Summer 2018 - 34
Food Shippers of America - Spring/Summer 2018 - 35
Food Shippers of America - Spring/Summer 2018 - Evolution of Logistics: Developing Our Leaders of Tomorrow
Food Shippers of America - Spring/Summer 2018 - 37
Food Shippers of America - Spring/Summer 2018 - 38
Food Shippers of America - Spring/Summer 2018 - Scholarship Winner
Food Shippers of America - Spring/Summer 2018 - 40
Food Shippers of America - Spring/Summer 2018 - 41
Food Shippers of America - Spring/Summer 2018 - 42
Food Shippers of America - Spring/Summer 2018 - Food Shippers of America 2019 John J. Murphy Scholarship
Food Shippers of America - Spring/Summer 2018 - 44
Food Shippers of America - Spring/Summer 2018 - Retail Trends
Food Shippers of America - Spring/Summer 2018 - 46
Food Shippers of America - Spring/Summer 2018 - 47
Food Shippers of America - Spring/Summer 2018 - 48
Food Shippers of America - Spring/Summer 2018 - 49
Food Shippers of America - Spring/Summer 2018 - Rail Update
Food Shippers of America - Spring/Summer 2018 - 51
Food Shippers of America - Spring/Summer 2018 - 52
Food Shippers of America - Spring/Summer 2018 - 53
Food Shippers of America - Spring/Summer 2018 - 54
Food Shippers of America - Spring/Summer 2018 - 55
Food Shippers of America - Spring/Summer 2018 - 56
Food Shippers of America - Spring/Summer 2018 - Industry Forecast
Food Shippers of America - Spring/Summer 2018 - Millennials and GenZ: The Key to Future-Proofing Your Supply Chain Workforce
Food Shippers of America - Spring/Summer 2018 - 59
Food Shippers of America - Spring/Summer 2018 - 60
Food Shippers of America - Spring/Summer 2018 - 61
Food Shippers of America - Spring/Summer 2018 - 62
Food Shippers of America - Spring/Summer 2018 - 63
Food Shippers of America - Spring/Summer 2018 - 64
Food Shippers of America - Spring/Summer 2018 - Blockchain: The Technology Soon to Take Over the Supply Chain
Food Shippers of America - Spring/Summer 2018 - 66
Food Shippers of America - Spring/Summer 2018 - 67
Food Shippers of America - Spring/Summer 2018 - 68
Food Shippers of America - Spring/Summer 2018 - 69
Food Shippers of America - Spring/Summer 2018 - 70
Food Shippers of America - Spring/Summer 2018 - Improve Your Leadership IQ
Food Shippers of America - Spring/Summer 2018 - 72
Food Shippers of America - Spring/Summer 2018 - 73
Food Shippers of America - Spring/Summer 2018 - 74
Food Shippers of America - Spring/Summer 2018 - 75
Food Shippers of America - Spring/Summer 2018 - 76
Food Shippers of America - Spring/Summer 2018 - Five Secrets to Find and Keep Top-Notch Talent Without Breaking the Bank
Food Shippers of America - Spring/Summer 2018 - 78
Food Shippers of America - Spring/Summer 2018 - The Risky Six: Six Keys to Shed Fear and Take Smart Professional Risks
Food Shippers of America - Spring/Summer 2018 - 80
Food Shippers of America - Spring/Summer 2018 - 81
Food Shippers of America - Spring/Summer 2018 - Customer Service and Safety are Priorities at Rapidly Growing Lazer Spot
Food Shippers of America - Spring/Summer 2018 - 83
Food Shippers of America - Spring/Summer 2018 - 84
Food Shippers of America - Spring/Summer 2018 - 85
Food Shippers of America - Spring/Summer 2018 - 86
Food Shippers of America - Spring/Summer 2018 - FSA Members
Food Shippers of America - Spring/Summer 2018 - 88
Food Shippers of America - Spring/Summer 2018 - Index of Advertisers
Food Shippers of America - Spring/Summer 2018 - 90
Food Shippers of America - Spring/Summer 2018 - cover3
Food Shippers of America - Spring/Summer 2018 - cover4
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