Food Shippers of America - Spring/Summer 2018 - 84

and trailers are coming and going
24/7. "We operate a very, very safe
company, but we don't want to rest on
our current safety record. We strive for
continuous safety improvement. The
type of operation and the places where
we operate can inherently be unsafe
without the right processes in place.
So operating the very safest company
possible every single day is just in our
DNA," Wright said.
Although not a typical trucking
company, Lazer Spot is concerned
about the current and increasing
shortage of qualified drivers. Although
its driver turnover typically runs
between 15 to 25 percentage points
below the rest of the trucking industry,
it still recruits continually, using
all of the e-based recruiting tools,
advertising in multiple print media, job

fairs, on satellite radio and any other
means to find the right drivers. The
company offers full benefits, including
health care, 401(k)s and training.
SMART TECH
Lazer Spot is employing the latest
technology to ensure that it is
providing the best service in the most
efficient way possible. "Last year
we installed telematics devices on
everything that we owned, trucks and
trailers, so we are now able to see our
entire fleet in real time. We believe
we are the first company to install
telematics technology on such a large
scale in terminal tractors," said Wright.
In the past, a significant problem with
a truck would go unnoticed until the
vehicle broke down and the company
had a hefty repair bill. "Now we are
able to see the causes of significant

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1
| SPRING/SUMMER
2018

mechanical events as they happen.
We have a Fleet Monitoring Center
in our corporate office where we
are watching all of the 1,100 trucks
constantly. If one has a severe
problem-runs low on oil or the engine
is broadcasting a severe fault code-
we can see it happening and take
action before a more serious problem
arises. We have less down time and
we are better prepared to mitigate
catastrophic failure and exorbitantly
high repair bills as a result of this realtime data," Wright said.
But the industry has just scratched the
surface when it comes to using such
data, he added. "There's a significant
volume of data that simply goes
unread; I call it data exhaust. This is
unacceptable. We need to harness that
data and make it actionable. I think
many larger transportation companies
who are on the leading edge of
technology are either already engaged
in, or will be working on big data
processes so that this information can
be absorbed and properly leveraged.
This data can be used by management
for many things, including predictive
analytics, finding cost and efficiency
opportunities for the customer and
the company, finding better routing-
there are literally thousands of
applications for "big data" solutions in
transportation," he added. ■

9/6/11 11:02:39 PM

17/02/18 5:14 AM


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Food Shippers of America - Spring/Summer 2018

Table of Contents for the Digital Edition of Food Shippers of America - Spring/Summer 2018

President’s Letter
Charged Up! Electric Trucks Poised to Gain Foothold In Trucking Industry
The Trucking Industry’s Top 10
Sana Raheem: Taking Risks for Growth
Developing an Unbeatable Inbound Freight Management Strategy
FSA Annual Conference
Evolution of Logistics: Developing Our Leaders of Tomorrow
Scholarship Winner
Food Shippers of America 2019 John J. Murphy Scholarship
Retail Trends
Rail Update
Industry Forecast
Millennials and GenZ: The Key to Future-Proofing Your Supply Chain Workforce
Blockchain: The Technology Soon to Take Over the Supply Chain
Improve Your Leadership IQ
Five Secrets to Find and Keep Top-Notch Talent Without Breaking the Bank
The Risky Six: Six Keys to Shed Fear and Take Smart Professional Risks
Customer Service and Safety are Priorities at Rapidly Growing Lazer Spot
FSA Members
Index of Advertisers
Food Shippers of America - Spring/Summer 2018 - Intro
Food Shippers of America - Spring/Summer 2018 - cover1
Food Shippers of America - Spring/Summer 2018 - cover2
Food Shippers of America - Spring/Summer 2018 - 3
Food Shippers of America - Spring/Summer 2018 - 4
Food Shippers of America - Spring/Summer 2018 - 5
Food Shippers of America - Spring/Summer 2018 - 6
Food Shippers of America - Spring/Summer 2018 - 7
Food Shippers of America - Spring/Summer 2018 - 8
Food Shippers of America - Spring/Summer 2018 - 9
Food Shippers of America - Spring/Summer 2018 - President’s Letter
Food Shippers of America - Spring/Summer 2018 - 11
Food Shippers of America - Spring/Summer 2018 - 12
Food Shippers of America - Spring/Summer 2018 - 13
Food Shippers of America - Spring/Summer 2018 - Charged Up! Electric Trucks Poised to Gain Foothold In Trucking Industry
Food Shippers of America - Spring/Summer 2018 - 15
Food Shippers of America - Spring/Summer 2018 - 16
Food Shippers of America - Spring/Summer 2018 - 17
Food Shippers of America - Spring/Summer 2018 - 18
Food Shippers of America - Spring/Summer 2018 - 19
Food Shippers of America - Spring/Summer 2018 - The Trucking Industry’s Top 10
Food Shippers of America - Spring/Summer 2018 - 21
Food Shippers of America - Spring/Summer 2018 - 22
Food Shippers of America - Spring/Summer 2018 - 23
Food Shippers of America - Spring/Summer 2018 - Sana Raheem: Taking Risks for Growth
Food Shippers of America - Spring/Summer 2018 - 25
Food Shippers of America - Spring/Summer 2018 - 26
Food Shippers of America - Spring/Summer 2018 - 27
Food Shippers of America - Spring/Summer 2018 - Developing an Unbeatable Inbound Freight Management Strategy
Food Shippers of America - Spring/Summer 2018 - 29
Food Shippers of America - Spring/Summer 2018 - 30
Food Shippers of America - Spring/Summer 2018 - 31
Food Shippers of America - Spring/Summer 2018 - 32
Food Shippers of America - Spring/Summer 2018 - 33
Food Shippers of America - Spring/Summer 2018 - 34
Food Shippers of America - Spring/Summer 2018 - 35
Food Shippers of America - Spring/Summer 2018 - Evolution of Logistics: Developing Our Leaders of Tomorrow
Food Shippers of America - Spring/Summer 2018 - 37
Food Shippers of America - Spring/Summer 2018 - 38
Food Shippers of America - Spring/Summer 2018 - Scholarship Winner
Food Shippers of America - Spring/Summer 2018 - 40
Food Shippers of America - Spring/Summer 2018 - 41
Food Shippers of America - Spring/Summer 2018 - 42
Food Shippers of America - Spring/Summer 2018 - Food Shippers of America 2019 John J. Murphy Scholarship
Food Shippers of America - Spring/Summer 2018 - 44
Food Shippers of America - Spring/Summer 2018 - Retail Trends
Food Shippers of America - Spring/Summer 2018 - 46
Food Shippers of America - Spring/Summer 2018 - 47
Food Shippers of America - Spring/Summer 2018 - 48
Food Shippers of America - Spring/Summer 2018 - 49
Food Shippers of America - Spring/Summer 2018 - Rail Update
Food Shippers of America - Spring/Summer 2018 - 51
Food Shippers of America - Spring/Summer 2018 - 52
Food Shippers of America - Spring/Summer 2018 - 53
Food Shippers of America - Spring/Summer 2018 - 54
Food Shippers of America - Spring/Summer 2018 - 55
Food Shippers of America - Spring/Summer 2018 - 56
Food Shippers of America - Spring/Summer 2018 - Industry Forecast
Food Shippers of America - Spring/Summer 2018 - Millennials and GenZ: The Key to Future-Proofing Your Supply Chain Workforce
Food Shippers of America - Spring/Summer 2018 - 59
Food Shippers of America - Spring/Summer 2018 - 60
Food Shippers of America - Spring/Summer 2018 - 61
Food Shippers of America - Spring/Summer 2018 - 62
Food Shippers of America - Spring/Summer 2018 - 63
Food Shippers of America - Spring/Summer 2018 - 64
Food Shippers of America - Spring/Summer 2018 - Blockchain: The Technology Soon to Take Over the Supply Chain
Food Shippers of America - Spring/Summer 2018 - 66
Food Shippers of America - Spring/Summer 2018 - 67
Food Shippers of America - Spring/Summer 2018 - 68
Food Shippers of America - Spring/Summer 2018 - 69
Food Shippers of America - Spring/Summer 2018 - 70
Food Shippers of America - Spring/Summer 2018 - Improve Your Leadership IQ
Food Shippers of America - Spring/Summer 2018 - 72
Food Shippers of America - Spring/Summer 2018 - 73
Food Shippers of America - Spring/Summer 2018 - 74
Food Shippers of America - Spring/Summer 2018 - 75
Food Shippers of America - Spring/Summer 2018 - 76
Food Shippers of America - Spring/Summer 2018 - Five Secrets to Find and Keep Top-Notch Talent Without Breaking the Bank
Food Shippers of America - Spring/Summer 2018 - 78
Food Shippers of America - Spring/Summer 2018 - The Risky Six: Six Keys to Shed Fear and Take Smart Professional Risks
Food Shippers of America - Spring/Summer 2018 - 80
Food Shippers of America - Spring/Summer 2018 - 81
Food Shippers of America - Spring/Summer 2018 - Customer Service and Safety are Priorities at Rapidly Growing Lazer Spot
Food Shippers of America - Spring/Summer 2018 - 83
Food Shippers of America - Spring/Summer 2018 - 84
Food Shippers of America - Spring/Summer 2018 - 85
Food Shippers of America - Spring/Summer 2018 - 86
Food Shippers of America - Spring/Summer 2018 - FSA Members
Food Shippers of America - Spring/Summer 2018 - 88
Food Shippers of America - Spring/Summer 2018 - Index of Advertisers
Food Shippers of America - Spring/Summer 2018 - 90
Food Shippers of America - Spring/Summer 2018 - cover3
Food Shippers of America - Spring/Summer 2018 - cover4
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