Food Shippers of America - Fall/Winter 2016 - 30


3PLs certainly
cannot predict the
future better than
anyone else, but
they can help you
bridge the gaps
between market
shifts no matter
what the cause.
If Google makes cars that drive
themselves, can we imagine trucks
on the roads with no drivers? Again,
doubtful this will happen anytime
soon, if ever, but the fact that
companies are talking about it says
a lot about the many directions this
industry may take in the next five, 10
and 20 years. Will ELD compliance take
8-10 percent of capacity off the road?
The numbers and estimates vary quite
a bit, but we do know it will cause some
sort of disruption across the board.
The once far-fetched ideas might still
be slightly beyond, but they aren't out
of the question. 3PLs certainly cannot
predict the future better than anyone
else, but they can help you bridge the
gaps between market shifts no matter
what the cause. There are the recent
market dynamics and then there are
the future forces at work, and great 3PL
partners are talking to you about these
changes and helping you plan ahead.
The Reality - For Now
Many of the best 3PLs are already
creating market disrupting technology
and continuing to push the industry
forward. They are doing this to keep
their customers and carriers ahead
of the curve, and they know there is
more to a 3PL relationship than spot
quotes. If you believe there isn't, I
would challenge that you may not be
working with the right one. A solid
3PL partner should be ahead of your
immediate concerns. They should be

30

| FALL/WINTER 2016

Fact 1:
A majority of the capacity comes from a very small and often untapped community
of carriers. There are so many thousands of small regionalized carriers that it would
be almost impossible for most shippers to uncover the true depth of partnership
opportunities in the industry. The right 3PL should do this for you. Shippers
should be spending their time concentrating on their core carrier relationships and
allowing a strategic 3PL to handle all of the rest. There is so much unpredictability
around volumes and sales estimates for a good portion of shipping networks - and
3PLs are in a much better position to navigate through the ups and downs for those
customers.

Fact 2:
The industry is getting more competitive and there are costs savings to be had.
Expectations continue to rise - both for cost and service. The best 3PLs are
the ones figuring out how to service your freight with asset-like success while
continuing to drive costs savings. With all the tools and intelligence in the industry
right now, it should be easier than ever to deliver confident market-based pricing
without the risk of paper rates.

Fact 3:
A 3PL's technology platform can be a huge benefit to shippers looking to ship
smarter. A customized and permission-based online portal can give you access to
all the business intelligence you need to run your business. Live tracking, instant
quoting, customized score cards and business analytics dashboards to track
the success of the partnership should all come standard. An ability to perform
optimization and consolidation exercises across an entire network should also
be part of the conversation. A great TMS allows 3PLs to procure better, faster and
cheaper - but if it is limited to the standard features, then your 3PL is not preparing
for how quickly this industry is changing from a technology standpoint.

thinking about these market changes
and how to plan for them. Whether
it is creating and customizing new
technology or unlocking carrier
partnerships you and your staff
cannot find, our industry demands
that sort of creativity.

opportunities of the partnership and
look well past the production team load
on a holiday weekend.

Think Ahead
The right 3PL still knows its role no
matter what your needs are. Many
very successful companies outsource
100 percent, but the majority do not.
Instead, a 3PL can be the supplemental
resource that should guard you against
the swings of the market and the
swings of your business.

It is tough to really predict what changes
will impact us in the near term versus
what might be a little too futuristic right
now. But with everything changing at
a rapid pace, we should be as open
and creative with our partnerships as
possible in order to prepare. One of
the great benefits to Food Shippers of
America is creating a forum for these
opportunities and really discovering
what is outside the box. Think ahead,
plan ahead and execute with the help of
a 3PL. ■

There is a difference between brokers
and 3PLs. Brokers work on the surface
of the industry and help as needed,
often with no guarantee of service or
capability. 3PLs dive deep into the

Adam Moreau is VP of business development,
Strive Logistics, with responsibilities in
sales, operations, marketing and pricing/
analytics. He is the third party logistics
board advisor to Food Shippers of America.



Table of Contents for the Digital Edition of Food Shippers of America - Fall/Winter 2016

President’s Letter
Meet Your Board
Mentors Make a Difference
Are You Partnered with a 3PL Yet?
Caution: Merging Traffic
Retailers Sharpen Supply Chain Visibility With Improved Technology
Parking Woes Continue
Electronic Logging Devices: Myths and Facts
Tax and Accounting Changes Will Impact Transportation Industry
Retail Trends
Positive Attitudes and Strong Relationships: Key Tools for Success
From Farm to Fork
Narrow Focus to Separate from the Pack and Increase Sales Momentum
Industry Forecast
The Internet of Things
Member Profile: C&S Wholesale Grocers
Preparing for the New Overtime Pay Rules
10 Ways to Become an Effective Manager
Culture at Work is Everything, and Everything is Culture
FSA Members
In the News…
Index of Advertisers
Food Shippers of America - Fall/Winter 2016 - cover1
Food Shippers of America - Fall/Winter 2016 - cover2
Food Shippers of America - Fall/Winter 2016 - 3
Food Shippers of America - Fall/Winter 2016 - 4
Food Shippers of America - Fall/Winter 2016 - 5
Food Shippers of America - Fall/Winter 2016 - 6
Food Shippers of America - Fall/Winter 2016 - 7
Food Shippers of America - Fall/Winter 2016 - 8
Food Shippers of America - Fall/Winter 2016 - 9
Food Shippers of America - Fall/Winter 2016 - 10
Food Shippers of America - Fall/Winter 2016 - President’s Letter
Food Shippers of America - Fall/Winter 2016 - Meet Your Board
Food Shippers of America - Fall/Winter 2016 - 13
Food Shippers of America - Fall/Winter 2016 - 14
Food Shippers of America - Fall/Winter 2016 - 15
Food Shippers of America - Fall/Winter 2016 - Mentors Make a Difference
Food Shippers of America - Fall/Winter 2016 - 17
Food Shippers of America - Fall/Winter 2016 - 18
Food Shippers of America - Fall/Winter 2016 - 19
Food Shippers of America - Fall/Winter 2016 - 20
Food Shippers of America - Fall/Winter 2016 - 21
Food Shippers of America - Fall/Winter 2016 - 22
Food Shippers of America - Fall/Winter 2016 - 23
Food Shippers of America - Fall/Winter 2016 - 24
Food Shippers of America - Fall/Winter 2016 - 25
Food Shippers of America - Fall/Winter 2016 - 26
Food Shippers of America - Fall/Winter 2016 - 27
Food Shippers of America - Fall/Winter 2016 - 28
Food Shippers of America - Fall/Winter 2016 - Are You Partnered with a 3PL Yet?
Food Shippers of America - Fall/Winter 2016 - 30
Food Shippers of America - Fall/Winter 2016 - 31
Food Shippers of America - Fall/Winter 2016 - Caution: Merging Traffic
Food Shippers of America - Fall/Winter 2016 - 33
Food Shippers of America - Fall/Winter 2016 - 34
Food Shippers of America - Fall/Winter 2016 - 35
Food Shippers of America - Fall/Winter 2016 - 36
Food Shippers of America - Fall/Winter 2016 - 37
Food Shippers of America - Fall/Winter 2016 - Retailers Sharpen Supply Chain Visibility With Improved Technology
Food Shippers of America - Fall/Winter 2016 - 39
Food Shippers of America - Fall/Winter 2016 - 40
Food Shippers of America - Fall/Winter 2016 - 41
Food Shippers of America - Fall/Winter 2016 - 42
Food Shippers of America - Fall/Winter 2016 - 43
Food Shippers of America - Fall/Winter 2016 - 44
Food Shippers of America - Fall/Winter 2016 - Parking Woes Continue
Food Shippers of America - Fall/Winter 2016 - 46
Food Shippers of America - Fall/Winter 2016 - 47
Food Shippers of America - Fall/Winter 2016 - 48
Food Shippers of America - Fall/Winter 2016 - Electronic Logging Devices: Myths and Facts
Food Shippers of America - Fall/Winter 2016 - Tax and Accounting Changes Will Impact Transportation Industry
Food Shippers of America - Fall/Winter 2016 - 51
Food Shippers of America - Fall/Winter 2016 - 52
Food Shippers of America - Fall/Winter 2016 - 53
Food Shippers of America - Fall/Winter 2016 - Retail Trends
Food Shippers of America - Fall/Winter 2016 - 55
Food Shippers of America - Fall/Winter 2016 - 56
Food Shippers of America - Fall/Winter 2016 - 57
Food Shippers of America - Fall/Winter 2016 - Positive Attitudes and Strong Relationships: Key Tools for Success
Food Shippers of America - Fall/Winter 2016 - 59
Food Shippers of America - Fall/Winter 2016 - 60
Food Shippers of America - Fall/Winter 2016 - 61
Food Shippers of America - Fall/Winter 2016 - 62
Food Shippers of America - Fall/Winter 2016 - 63
Food Shippers of America - Fall/Winter 2016 - 64
Food Shippers of America - Fall/Winter 2016 - 65
Food Shippers of America - Fall/Winter 2016 - 66
Food Shippers of America - Fall/Winter 2016 - 67
Food Shippers of America - Fall/Winter 2016 - From Farm to Fork
Food Shippers of America - Fall/Winter 2016 - 69
Food Shippers of America - Fall/Winter 2016 - 70
Food Shippers of America - Fall/Winter 2016 - 71
Food Shippers of America - Fall/Winter 2016 - 72
Food Shippers of America - Fall/Winter 2016 - 73
Food Shippers of America - Fall/Winter 2016 - Narrow Focus to Separate from the Pack and Increase Sales Momentum
Food Shippers of America - Fall/Winter 2016 - 75
Food Shippers of America - Fall/Winter 2016 - 76
Food Shippers of America - Fall/Winter 2016 - 77
Food Shippers of America - Fall/Winter 2016 - 78
Food Shippers of America - Fall/Winter 2016 - 79
Food Shippers of America - Fall/Winter 2016 - 80
Food Shippers of America - Fall/Winter 2016 - Industry Forecast
Food Shippers of America - Fall/Winter 2016 - The Internet of Things
Food Shippers of America - Fall/Winter 2016 - 83
Food Shippers of America - Fall/Winter 2016 - 84
Food Shippers of America - Fall/Winter 2016 - 85
Food Shippers of America - Fall/Winter 2016 - 86
Food Shippers of America - Fall/Winter 2016 - Member Profile: C&S Wholesale Grocers
Food Shippers of America - Fall/Winter 2016 - 88
Food Shippers of America - Fall/Winter 2016 - Preparing for the New Overtime Pay Rules
Food Shippers of America - Fall/Winter 2016 - 90
Food Shippers of America - Fall/Winter 2016 - 91
Food Shippers of America - Fall/Winter 2016 - 92
Food Shippers of America - Fall/Winter 2016 - 93
Food Shippers of America - Fall/Winter 2016 - 94
Food Shippers of America - Fall/Winter 2016 - 10 Ways to Become an Effective Manager
Food Shippers of America - Fall/Winter 2016 - 96
Food Shippers of America - Fall/Winter 2016 - 97
Food Shippers of America - Fall/Winter 2016 - Culture at Work is Everything, and Everything is Culture
Food Shippers of America - Fall/Winter 2016 - 99
Food Shippers of America - Fall/Winter 2016 - 100
Food Shippers of America - Fall/Winter 2016 - 101
Food Shippers of America - Fall/Winter 2016 - FSA Members
Food Shippers of America - Fall/Winter 2016 - In the News…
Food Shippers of America - Fall/Winter 2016 - 104
Food Shippers of America - Fall/Winter 2016 - 105
Food Shippers of America - Fall/Winter 2016 - 106
Food Shippers of America - Fall/Winter 2016 - Index of Advertisers
Food Shippers of America - Fall/Winter 2016 - 108
Food Shippers of America - Fall/Winter 2016 - 109
Food Shippers of America - Fall/Winter 2016 - 110
Food Shippers of America - Fall/Winter 2016 - cover3
Food Shippers of America - Fall/Winter 2016 - cover4
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